CHRIST (Deemed to University), Bangalore

DEPARTMENT OF STATISTICS_AND _DATA_SCIENCE

School of Sciences

Syllabus for
BSc (Computer Science, Statistics/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141A DIGITAL FINANCE Multidisciplinary Courses 3 3 50
BBA141B MARKETING AND SELLING SKILLS Multidisciplinary Courses 3 3 50
BBA141E UNDERSTANDING OF FINANCIAL STATEMENTS Multidisciplinary Courses 3 3 50
BBA141F SUSTAINABILITY?AND GREEN MARKETING Multidisciplinary Courses 3 3 50
BLS141 INTRODUCTION TO BIOLOGY Multidisciplinary Courses 3 03 100
CHE141B NUTRICHEM Multidisciplinary Courses 3 3 100
COM141 FUNDAMENTALS OF ACCOUNTING Multidisciplinary Courses 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 45 3 100
COM146 INTRODUCTION TO EXCEL FOR MANAGERS Multidisciplinary Courses 3 3 100
CSC000-1M DCF AND C PROGRAMMING Bridge Courses 2 0 50
CSC101-1 DIGITAL COMPUTER FUNDAMENTALS AND C PROGRAMMING Major Core Courses-I 6 4 150
CSC162-1 DATA ANALYSIS USING SPREADSHEET Skill Enhancement Courses 3 2 100
DMT143 INTRODUCTION TO ACTING Multidisciplinary Courses 2 3 100
DSC141 PRINCIPLES OF DATA SCIENCE Multidisciplinary Courses 3 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 100
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST141 TRAVEL AND TRAVEL NARRATIVES Multidisciplinary Courses 3 3 100
EST142 READING SPORTS AND LITERATURE Multidisciplinary Courses 3 3 100
EST143 STORYTELLING, GAMES AND ETHICS Multidisciplinary Courses 3 3 50
EST145 POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL Multidisciplinary Courses 3 3 50
EST146 FOOD AND LITERATURE Multidisciplinary Courses 3 3 50
EST147 HISTORY OF INDIAN BUSINESS Multidisciplinary Courses 3 3 100
EST148 THE OCEANS IN CINEMA: A BLUE HUMANITIES READING Multidisciplinary Courses 3 3 100
HIS141 HISTORY AND CINEMA Multidisciplinary Courses 3 3 100
LAW141 CYBER LAW Multidisciplinary Courses 3 4 100
LAW142 RIGHT TO INFORMATION Multidisciplinary Courses 3 3 100
MAT001 BRIDGE COURSE FOR MATHEMATICS I Bridge Courses 3 0 50
MAT121-1 MATHEMATICS -I Allied Core Courses 3 3 100
MAT141 FOUNDATIONS OF MATHEMATICS Multidisciplinary Courses 3 3 100
MAT142 QUANTITAIVE TECHNIQUES FOR MANAGERS Multidisciplinary Courses 3 3 100
MED141 MEDIA AND POLITICS Multidisciplinary Courses 3 3 50
MED143 CELEBRITY PR Multidisciplinary Courses 3 2 50
PHY141 FUNDAMENTAL OF FORENSIC PHYSICS Multidisciplinary Courses 3 3 100
PHY142 ANALOG AND DIGITAL ELECTRONICS Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
PSY143 ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION Multidisciplinary Courses 3 3 100
PSY158 STRESS MANAGEMENT Multidisciplinary Courses 3 3 100
PSY159 PSYCHOLOGY OF LEADERSHIP Multidisciplinary Courses 3 3 100
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
STA101-1 DESCRIPTIVE STATISTICS Major Core Courses-I 4 4 100
STA161-1 COMPUTATIONAL STATISTICS Skill Enhancement Courses 3 3 100
THE141 THEATRE APPRECIATION Multidisciplinary Courses 3 3 100
THE142 IMPROVISATION AND DEVISED THEATRE Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A ADVERTISING AND SALES PROMOTION TECHNIQUES - 3 3 100
BBA142C FUNDAMENTALS OF DIGITAL MARKETING - 3 3 100
BBA142D WEALTH MANAGEMENT - 3 03 100
BBA142E WORKING WITH SPREAD SHEETS - 3 3 100
BBA142F FINANCIAL EDUCATION - 3 3 100
BBA142G GROUP AND TEAM EFFECTIVENESS - 3 3 100
CHE141 CHEMISTRY IN ACTION - 3 3 100
COM147 E-COMMERCE - 3 3 100
COM148 PERSONAL TAX PLANNING - 3 3 100
COM149 INVESTMENTS AND TRADING STRATEGIES - 3 3 100
COM150 FINANCIAL LITERACY - 3 3 100
COM151 DIGITAL MARKETING - 3 3 100
CSC102-2 DATA STRUCTURES Major Core Courses-I 5 4 150
CSC103-2 OPERATING SYSTEMS Major Core Courses-I 4 4 150
DSC143 DATA VISUALIZATION - 3 3 50
ECO143 DEMOCRACY AND ECONOMY - 3 3 100
ECO146 GENDER AND DEVELOPMENT - 3 2 50
ENG181-2 ENGLISH Ability Enhancement Compulsory Courses 3 2 100
EST150 GENDER AND POPULAR CULTURE - 3 3 50
EST152 SKILLS FOR PROFESSIONAL DEVELOPMENT - 3 2 50
EST154 LITERATURE FROM THE NORTHEAST - 3 3 50
EST155 FORENSIC LINGUISTICS THROUGH CASE STUDIES - 3 3 50
LAW142 RIGHT TO INFORMATION - 3 3 100
LAW146 LAW AND PRACTICE OF INTELLECTUAL PROPERTY - 3 2 100
LAW148 LEGAL DIMENSIONS OF MARKETING - 3 2 100
LAW150C CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS - 3 3 100
MAT122-2 MATHEMATICS-IIB Allied Core Courses 3 3 100
MAT142 APPLIED ARITHMETICS - 3 3 100
PHY141B RENEWABLE ENERGY - 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES - 2 2 100
POL144 INDIA AND THE WORLD - 3 2 100
PSY144 BASICS OF CONSUMER BEHAVIOUR - 3 3 100
PSY157 SCIENCE OF WELLBEING - 3 3 100
SOC141 WOMEN'S ISSUES - 3 3 50
STA101-2 PROBABILITY DISTRIBUTIONS Major Core Courses-II 4 4 100
STA102-2 R PROGRAMMING Major Core Courses-II 5 4 100
STA141 ELEMENTS OF STATISTICS - 3 3 100
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE - 3 3 50
THE144 ACTING FOR MEDIA - 3 3 100
    

    

Introduction to Program:

 

The BSc (Computer Science, Statistics) is a dual major graduate programme, to nurture the confidence and skills of the students in Computer Science and Statistics. It aims to impart sound fundamentals and specialized aspects of the Computer science and Statistics. The main objective of this course is to cultivate statistical thinking among students by acquainting them with various statistical methods and their applications in different fields.  First four semesters give them in-depth knowledge in theoretical aspects of the subject whereas in the last two semesters, the students are exposed to the application of the subject in various fields like industry, agriculture and population studies.  Also, the students are trained in using software packages for data analysis.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Understand and apply the fundamental principles, concepts and methods in key areas of science and multidisciplinary fields

PO2: Demonstrate problem solving, analytical, and logical skills to provide solutions for the scientific requirements

PO3: Develop critical thinking with a scientific temper

PO4: Communicate the subject effectively

PO5: Understand the importance and judicious use of technology for the sustainable growth of mankind in synergy with nature

PO6: Develop a strong foundation in statistical theory to compete in a broad range of scientific, government, financial, health, technical, and other fields.

PO7: Analyze, interpret, and report the findings of experiments or studies accurately using statistical tools and models.

PO8: Acquire analytical and problem-solving skills using appropriate principles and methodologies of statistics in real life applications.

Assesment Pattern

CIA: 50%

 

ESE: 50%

Examination And Assesments

Continuous Internal Assessment: 50% Weightage

 

End Semester Examination: 50% Weightage

BBA141A - DIGITAL FINANCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective. 

Course Objective:

CO1: To give an overview of digital finance, Fintech, and its trend.

CO2: To understand the role of Fintech in the financial system.

CO3: To give awareness about the application of Fintech in various fields of Finance.

CO4:To give an understanding of contemporary issues related to FinTech 

Course Outcome

CO1: Develop an overview of Digital Finance and its trend

CO2: Develop an appreciation of the global FinTech landscape

CO3: Understands the application of fintech in various fields

CO4: Develops insight into contemporary issues related to digital finance

Unit-1
Teaching Hours:6
Digital Finance ?An Introduction
 

Digital Finance meaning, Landscape of digital finance, Ecosystem of digital finance, Digital Financial Services, Benefits of DFS, Importance of digital financial transformation. Types of Digital Finance Services, Evolution and Trend of digital finance in India. Case -Study

Unit-2
Teaching Hours:8
Overview of FinTech
 

Definition of Fintech, Traditional financial services vs. today, History of FinTech,. Fintech trends. Factors driving Evolution of FinTech, Overview of Fintech Ecosystem. Fintech applications, Machine Learning and AI: AI/ML Introduction, Application, Changing Business Landscape, Cloud Computing:

Unit-3
Teaching Hours:8
Digitalisation of Payment System
 

Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment platforms & Ecosystem, Open/Neo banking,  ..Digital Payment system of India – Case Study

Unit-4
Teaching Hours:10
Bitcoin and Blockchains.
 

Introduction:4the economic function of currency in the economy.  Problems with issuer¿s credibility. Analysis of bitcoin as a currency. The blockchain as a registration mechanism. The integration of bitcoin and blockchain and issuer’s incentive problems. Possible alternative uses of blockchain technology in the economy and difficulties in its implementation. Use of bitcoin in money laundering. The regulatory debate, CBDC. Current status of blockchain & CBDC in India

Unit-5
Teaching Hours:8
Regtech, Insurtech and BancTec
 

Insurtech: How does InsurTech work, Business model disruption, Aggregators, AI/ML in InsurTech, IoT, and InsurTech, Risk Modelling, Fraud Detection, Processing claims, and Underwriting, Innovations in Insurance Services.

 

Banktech: Regulatory Framework for Product Pricing, loan origination, and servicing, Social media-based profiling, comparison tools and aggregators, Dynamic credit rating, Risk management & underwriting, Using Credit Counsellor Robo/Bot for faster approvals & funding, Utilizing data science tools and machine learning for data mining/ cross sale, Hybrid Lending Products

Unit-6
Teaching Hours:5
The Future of Data-Driven Finance
 

Introduction. Contemporary issues in digital finance and fintech,  Fintech Big trends- looking forward. Case study

Text Books And Reference Books:

Lynn, T., Mooney, J.G., & Rosati, P., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. (DF)  

Essential Reading / Recommended Reading

1. Cheun, D.L.K. (2015). Handbook of Digital Currency, Bitcoin, Innovation, Financial Instruments, and Big Data. Elsevier.

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Evaluation Pattern
Evaluation Pattern
 

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

 

Course Objective:

      To understand and appreciate the concept of marketing & sales in theory and practice

      To evaluate the environment of marketing and develop a feasible marketing &selling plan 

      To understand and apply the STP of marketing (segmentation, targeting, positioning)

      To have an elementary knowledge of consumer behaviour its determinants and selling skills

Course Outcome

CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)

CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)

CO3: Apply segmentation techniques to categorize target market segments effectively. (RBTL 3)

CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)

Unit-1
Teaching Hours:8
Unit 1: An Introduction to Marketing
 

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Unit-2
Teaching Hours:6
Marketing Environment ? An Understanding
 

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).

Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Unit-4
Teaching Hours:6
Unit 4: Product Life Cycle and Consumer Behaviour
 

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process

Unit-5
Teaching Hours:10
Unit 5: Selling ? An Introduction
 

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Unit-6
Teaching Hours:7
Unit 6: Effective Sales management and Sales Force Organisation
 

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

Text Books And Reference Books:

Text Books: 

  1. Kotler, P., & Keller, K. (2015). Marketing management 15th edition. Prentice Hall.
  2. Kotler, P. (2013). Marketing management: A south Asian perspective.  13th edition, Pearson Education India.
  3. Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
  4. Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.

 

 

 

Essential Reading / Recommended Reading

Suggested Readings: 

  1. Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
  2. Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
  3. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
  4. Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
  5. Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and    cases, New Jersey: Prentice-Hall.
  6. Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
  7. Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
  8. Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
  9. Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication 
Evaluation Pattern

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141E - UNDERSTANDING OF FINANCIAL STATEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 Course Description: This course aims at understanding the financial statements published by Indian companies and make a meaningful understanding of the same. The course gives the initiation towards terminology in accounting and takes the readers through Income statement and Balance sheet. The interpretation of the cash flow, Income statement and Balance sheet gives the reader an understanding of fundamentals of the company and gives a sense of financial soundness or not of any company. The growing need of adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Course Outcome

1: Relate to accounting terminologies

2: Explain the components of Financial statements

3: Interpret financial statements

4: Realise the importance of ethics in accounting practices

Unit-1
Teaching Hours:5
Terminologies in Financial Statement
 

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

 

Unit-2
Teaching Hours:10
Understanding Income Statement and Balance sheet
 

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Unit-3
Teaching Hours:10
Cash Flow statements and Notes to accounts
 

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Unit-4
Teaching Hours:10
Interpretation of Financial Statements
 

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Unit-5
Teaching Hours:10
: Ethics in Accounting
 

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

 

Text Books And Reference Books:
  1. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  2. Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
  3. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage Learning.
  4. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya Publishing House.
  5.  Sharma & Sashi Gupta (2020) Management Accounting, Kalyani Publishers 
  6. I M Pandey (2020) Management Accounting, Vikas Publishers 
Essential Reading / Recommended Reading

Financial Accounting By SP JAIN & NArang , Kalyani Publishers, Noida

Evaluation Pattern

Total 50 marks . 

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper .There is no MSE or ESE 

BBA141F - SUSTAINABILITY?AND GREEN MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Course Objectives: This course intends

 

  • To examine green marketing and its importance from the perspective of consumers and businesses.

  • To evaluate evidence of emerging green consumer segments and how marketers address those needs.

  • To explain the current state of the environment resulting from past and present human consumption practices.

  • To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

 

 

Course Outcome

CLO1: Analyze green marketing and its importance from the perspective of consumers and businesses.

CLO2: Assess evidence of emerging green consumer segments and how marketers address those needs.

CLO3 : Interpret the current state of the environment resulting from past and present human consumption practices.

CLO4: Discuss the opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
 

Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing

Unit-2
Teaching Hours:10
Segmentation of Green Marketing
 

Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.

Unit-3
Teaching Hours:10
Green Marketing Initiatives
 

Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals

Unit-4
Teaching Hours:10
Environmental consciousness
 

 

Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste

Unit-5
Teaching Hours:5
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:
  1. Ottman, J. A. (2011). The new rules of Green Marketing: Strategies, tools, and inspiration for Sustainable Branding. Barrett-Koehler Publisher. 

  2. Ottman, J. A. (2001). Green Marketing: Opportunity for Innovation. NTC Business Books.

  3. Dahlstrom, R. (2011). Green Marketing Management. South-Western Cengage Learning.
Essential Reading / Recommended Reading
  1. Esty, D. C., & Simmons, P. J. (2011). The green to gold business playbook: How to implement sustainability practices for bottom-line results in every business function. Wiley. 

  2. Grant, J. (2009). The Green Marketing Manifesto. Wiley.  
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

 

BLS141 - INTRODUCTION TO BIOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

 This course introduces students to the basic principles of biology. Students will learn about the organization of life, including the cell theory and taxonomy, the chemistry of life, genetics, evolution, and ecology. The course will also cover current issues in biology such as biotechnology and environmental sustainability.

Course Outcome

CO1: Students will be able to describe the fundamental principles and concepts of biology, including the organization of life and the chemistry of living systems.

CO2: Students will be able to explain the role of genetics in inheritance, diversity, and evolution.

CO3: Students will be able to analyze the impact of human activities on the environment and the measures that can be taken to promote sustainability.

CO4: Students will be able to evaluate the ethical implications of advances in biotechnology and their impact on society.

Unit-1
Teaching Hours:15
Introduction to Biology
 

 

The scientific method and experimental design; The organization of life: cells, tissues, organs, and organ systems; Taxonomy and the diversity of life; Chemical elements and molecules essential to living systems

Unit-2
Teaching Hours:10
Genetics and Evolution
 

 

Mendelian genetics and inheritance patterns; DNA structure and function, gene expression and regulation; Genetic diversity and evolution; Natural selection and adaptation

Unit-3
Teaching Hours:10
Ecology and Environmental Biology
 

 

Ecosystems and biomes; Population dynamics and community interactions; Biodiversity and conservation; Human impact on the environment and sustainability

Unit-4
Teaching Hours:10
Biotechnology and Ethics
 

 

Applications of biotechnology in medicine, agriculture, and industry, Ethical issues related to biotechnology; The impact of biotechnology on society; Regulations and policies related to biotechnology

Text Books And Reference Books:
  1. Campbell, N. A., & Reece, J. B. (2018). Biology (11th ed.). Pearson.
  2. Freeman, S., Quillin, K., Allison, L., Black, M., Taylor, E., & Podgorski, G. (2017). Biological Science (6th ed.). Pearson.
Essential Reading / Recommended Reading
  1.  Begon, M., Townsend, C. R., & Harper, J. L. (2006). Ecology: From Individuals to Ecosystems (4th ed.). Blackwell Publishing.
  2. Ricklefs, R. E., & Relyea, R. A. (2019). The Economy of Nature (8th ed.). W.H. Freeman.

  3. Kuby, J., Owen, J., & Kindt, T. J. (2019). Kuby Immunology (8th ed.). W.H. Freeman.

  4. Thompson, P. B., & Kaplan, D. M. (2019). Encyclopedia of Food and Agricultural Ethics (2nd ed.). Springer.

Evaluation Pattern

Attendance and Class Participation- 10%

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

 

CHE141B - NUTRICHEM (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course gives an insight into nutrition and its importance in leading a healthy life.

 

Course Outcome

CO1: Discuss about nutrition and its importance in leading a healthy life.

CO2: Explain the elements of nutrition and dietry requirement.

CO3: Summerise about food analysis, food microbiology and therapeutic nutrition

Unit-1
Teaching Hours:5
Fundamentals of nutrition
 

FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,     Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.

Unit-2
Teaching Hours:4
Basic Nutrition Concepts
 

NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.

Unit-3
Teaching Hours:6
Nutrient Recommendations
 

Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.

Unit-4
Teaching Hours:6
Nutrition biochemistry
 

Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.

Unit-5
Teaching Hours:3
Vitamins
 

Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.

Unit-6
Teaching Hours:3
Minerals
 

Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.

Unit-7
Teaching Hours:2
Malnutrition
 

Prevention of malnutrition, supplementary foods.

     

Unit-8
Teaching Hours:2
Food science and food analysis
 

Food additives and preservatives.

Unit-9
Teaching Hours:6
Food microbiology
 

Food safety, Fermentation, food spoilage and food borne pathogens, food processing.

 

Unit-10
Teaching Hours:6
Therapeutic nutrition
 

Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.

Unit-11
Teaching Hours:2
Public nutrition
 

Health organizations, NGO’s etc. 

Text Books And Reference Books:

[1]  Ganesh Narayanan Chauhan,  5th ed Foods that heal. Popular Book Depot 2012

[2]   Mohinder Singh, 2nd ed. Health and  food Gyan Publishing House 2003.

[3]   S. A. Iqbal and Y. Mido 1st ed Food Chemistry. Discovery Publishing House, 2008.

Essential Reading / Recommended Reading

[1]  Kittler and Sucher, 5th ed. Food and Culture Thomson Wadsworth 2007.

[2]   Anita Tull, 3rd Food Nutritioned.Oxford University Press, 1997.

            

Evaluation Pattern

No.

Component

Schedule

Duration

Marks

CIA1

Assignment/quiz/group task/ presentations

Before MST

--

10

 

CIA2

Mid-Sem Test

[MST]

2 Hrs (50 marks)

25

CIA3

Assignment/quiz/group task/ presentations

After MST

--

10

CIA3

Attendance (75-79 = 1, 80-84 = 2, 85-89 = 3,

90-94 = 4, 95-100 = 5)

--

5

ESE

Internal

2 Hrs (50 marks)

50

Total

100

Final score is calculated out of 50

 

COM141 - FUNDAMENTALS OF ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Outcome

CO1: Define the concepts and terminology used in accounts.

CO2: Compare the book prepared through Single Entry System and Double Entry System.

CO3: Prepare the basic subsidiary books required by a business.

CO4: Rearrange the information in Journal to prepare the ledger accounts, Trial Balance and Financial Statements.

CO5: Compare and comment on the basic information provided by the Financial Statements of Real Companies and other organizations.

CO6: Analyse the Financial Statements of different organizations and take decisions.

Unit-1
Teaching Hours:5
Introduction to Accounting:
 

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External users of accounting information and their needs. Qualitative Characteristics of Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Unit-2
Teaching Hours:7
Books of Original Entry
 

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Unit-3
Teaching Hours:8
Preparation of Ledger and Trial Balance
 

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance.

Unit-4
Teaching Hours:12
Final Accounts
 

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Unit-5
Teaching Hours:13
Analysis and Interpretation of Financial Statements
 

Methods of analysis of financial statements, techniques of analysis and interpretation – Comparative Income Statements, Comparative Balance Sheets, Common Size Income Statements, Common Size Balance Sheets, Trend Analysis, Ratio Analysis (problems on the above topics).

Text Books And Reference Books:

Grewal, T. S. (2020). Double Entry Bookkeeping. Delhi: Sultan and Sons.

Jain, S. P & Narang, K. L (2020). Advanced Accountancy (Vol 13 & Vol2). Kalyani Publication

Essential Reading / Recommended Reading

1. Raman, B. S (2016). Accountancy. Mangalore: United Publishers.

2. Khan,M.Y.&.Jain,P.K.(2021)Management Accounting(8ed). NewDelhi: TataMcGraw Hill

3. Arora,M.N. (2016).Cost and Management Accounting(3ed). Mumbai: Himalaya Publishing House.

Evaluation Pattern

CIA I - 25 marks]

Other teste - 20 marks

Final Exam - 50 marks

Attemdance - 5 marks

 

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Course Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

COM145 - CREATIVE ADVERTISEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO2: To become familiar with the approaches and forms of advertising

CO3: To gain technical knowledge in the development of advertising for a company

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-1
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics

 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-2
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising

 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

 

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

Text Books And Reference Books:

Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

 

  • Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

  • Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

100 marks divided into 20 marks each assignment.

COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Course Outcome

CO1: To provide students with the fundamental knowledge of the use of computers in business.

CO2: To provide exposure to the students on MS Office Excel.

CO3: To apply MS excel functions in business.

Unit-1
Teaching Hours:12
Introduction to Excel
 

Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet

 

Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.

Unit-2
Teaching Hours:2
Validation
 

Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer

Unit-3
Teaching Hours:6
Excel PivotTables
 

Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool

Unit-4
Teaching Hours:9
Conditional Functions and Working with Large Excel Data Sets
 

Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel

Unit-5
Teaching Hours:9
LookUp, Text Based Function and financial function
 

Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions

Text Books And Reference Books:

Microsoft Excel 2016 Step by Step Curtis Frye, Microsoft Press, A division of Microsoft Corporation, 2015 edition.

Essential Reading / Recommended Reading

Microsoft Excel Essential Hints and Tips Fundamental hints and tips to kick start your Excel skills By Diane Griffiths Published, 2015 edition

 

Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.

Evaluation Pattern

MCQ Test and Practical excercise 

CSC000-1M - DCF AND C PROGRAMMING (2023 Batch)

Total Teaching Hours for Semester:25
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This is an introductory course that provides required knowledge about digital fundamentals of computers, logic building and introduction to C programming. The course starts with an introduction to number systems and its applications in computers. The first part of the course covers a few topics like number systems, and logic gates. The discussion about working of basic adders like half adder, full adder, and parallel adder are dealt with. The second part of the course covers problem solving techniques and logic building using tools like flowchart and algorithm. This course also introduces the basic concepts of C programming language. Course includes a few exercises to make sure the student has not only gained the knowledge but can also apply and execute it.

Course Outcome

CO1: Understand the various number systems and their representation.

CO2: Analyse real life problem statements to enhance problem solving skills using flowchart and algorithm

CO3: Develop a C program that is the foundation of any programming language

Unit-1
Teaching Hours:12
Computer Electronics
 

Number System - Decimal, Binary, Octal, Hexadecimal, Binary Arithmetic - Addition, Subtraction, Multiplication, Division, Digital Logic - AND, OR, NOT, NAND, NOR gates, Working of Half Adder, Full Adder, and Parallel Adder- Demonstration of working of Combinational and sequential circuits.

Unit-2
Teaching Hours:6
Problem Solving Techniques
 

Problem definition - Problem Analysis, Design of Problems - Algorithm - Flowchart - Basic programming constructs - sequential, selection, Iteration.

Unit-3
Teaching Hours:7
Introduction to C programming
 

Structure of a C program - constants, variables and keywords. Expressions – Statements – Operators – Arithmetic, Unary, Relational and logical, Assignment, Conditional. if, if..else, for Loop.

Text Books And Reference Books:

1. Floyd, Thomas L: Digital Computer Fundamentals, 11 th Edition, Pearson International, 2015.

2. Balagurusamy E., Programming in ANSI C, 6 thEdition,Tata McGraw-Hill,2012.

3. Deitel H M and Deitel P J, C - How to Program, 5 thEdition, Prentice-Hall, 2006.

Essential Reading / Recommended Reading

1. Floyd, Thomas L: Digital Computer Fundamentals, 11 th Edition, Pearson International, 2015.

2. Balagurusamy E., Programming in ANSI C, 6 thEdition,Tata McGraw-Hill,2012.

3. Deitel H M and Deitel P J, C - How to Program, 5 thEdition, Prentice-Hall, 2006.

Evaluation Pattern

ESE-50%

CIA-50%

CSC101-1 - DIGITAL COMPUTER FUNDAMENTALS AND C PROGRAMMING (2023 Batch)

Total Teaching Hours for Semester:90
No of Lecture Hours/Week:6
Max Marks:150
Credits:4

Course Objectives/Course Description

 

Course Objectives

The course provides the fundamentals of C programming, number systems, Boolean algebra and logic gates. The C programming helps the students to solve problems through logical thinking and basic digital logic helps the students to understand the concepts of number systems and Boolean algebra.

 

Course Outcome

Unit-1
Teaching Hours:12
INTRODUCTION TO COMPUTERS & NUMBER SYSTEMS
 

Different number systems and their conversions (Decimal, Binary, Octal and Hexadecimal) Binary arithmetic - Addition, subtraction, multiplication and division of binary numbers, 1’s and 2’s complement, Coding – BCD, Gray and ASCII.  Boolean Algebra -Boolean operations and expressions, Laws and rules of Boolean algebra, DE Morgan’s Theorem, Boolean expressions, Simplification of Boolean expression.

 

Unit-2
Teaching Hours:18
INTRODUCTION TO C AND CONTROL STRUCTURE
 

 

Data type Declaration.  The Decision Control Structure - The if - if-else- Nested if-else statements. Decisions Using switch - The Loop Control Structure While Loop - for Loop - break Statement - continue Statement- do-while Loop.

Lab Exercises: -

Program to implement conditional statements.

Program to implement the concepts of while loop, for and do while loops.

Program to implement the switch and nested switch statements

 

Unit-3
Teaching Hours:20
ARRAYS
 

A Simple Program Using Array -  Array Initialization - Two  Dimensional Arrays-  Initializing a 2-Dimensional Array - Memory Map of a 2-Dimensional Array – Strings - Standard Library String Functions - strlen( ) - strcpy( ) - strcat() - strcmp() - Two-Dimensional Array of Characters.
Lab Exercises: -

Program to implement 1D array concept and 2D array concepts

program to implement multidimensional array

Program based on string concepts.

 

Unit-4
Teaching Hours:20
FUNCTIONS AND POINTERS
 

Function - Passing Values between Functions - Scope Rule of Functions -  Calling Convention - Return Type of Function - Call by Value and Call by Reference -  An Introduction to Pointers - Pointer Notation – Recursion.

Lab Exercises: -

Program to implement functions.

Program demonstrating recursion functions.

 

Program to implement pointer expression

Unit-5
Teaching Hours:20
MACROS AND STRUCTURES
 

Introduction to macros, Structures - Declaring a Structure - Accessing Structure Elements - Storing structure elements and Unions.

Lab Exercises: -

Program to demonstrate call by value and call by reference.

Program to demonstrate structures and union.

Program to implement nested structures

 

Text Books And Reference Books:
  1. Yashavant P. Kanetkar, Let Us C, 15th Edition, BPB Publications, 2012.


Essential Reading / Recommended Reading
  1. Byron Gottfried and Jitender Chhabra, Programming with C, 3rd Ed, Tata McGrawHill, 2010.
  2. Balagurusamy E, Programming in ANSI C, 4th Edition, Tata-McGraw-Hill, 2007.
  3. Deitel H M and Deitel P J, C - How to Program, 7th Edition, Prentice-Hall, 2012.
  4. Susant K Rout, Cimple,C, Tata-McGraw-Hill Publishing Company Ltd., 2016.

 

Evaluation Pattern

ESE - 50%

CIA - 50%

CSC162-1 - DATA ANALYSIS USING SPREADSHEET (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Objectives

This course will provide students with hands-on experience and skills with a spreadsheet. Students will learn the various functions and commands of the spreadsheet as well as how to plan, create, and program spreadsheets for common business applications. It is appropriate for accounting and business majors, programmers and spreadsheet application developers. 

 

Course Outcome

CO1: To use and leverage on the functionalities of spreadsheet

CO2: To familiarize the students with process and techniques of data analysis with the use of spreadsheet

CO3: To enable students to apply and take logical decisions

Unit-1
Teaching Hours:8
BASICS OF EXCEL
 

Exploring Data Types - Number Formatting - Working with Rows and Columns - Cells and Ranges - Working with Tables - Sorting and filtering a table - Applying a theme - Using AutoRecover - Password-Protection - Exploring Excel Templates

Lab Exercises:

 

  1. Simple arithmetic

  2. Text functions, Date and Time functions

Unit-2
Teaching Hours:8
FORMULAS AND FUNCTIONS
 

Using operators in formulas - Using functions in formulas - Using Formulas in Tables - Text Functions - Advanced Text Formulas - Date-Related Worksheet Functions - Time-Related Worksheet Functions - Working with Single-Cell Array Formulas 

Lab Exercises:

3.Logical operations

4.Decision making conditional statements

 

Unit-3
Teaching Hours:9
VISUALIZATION
 

Creating and Customizing a Chart - Choosing a chart type - Experimenting with different styles - Experimenting with different layouts - Line charts - Pie charts - XY (scatter) charts - Bubble charts - Radar charts - Histogram charts - Pareto charts - Waterfall charts - Box & whisker charts - Treemap charts 

 Lab Exercises:

5.Look up functions

6.Working with arrays

 

Unit-4
Teaching Hours:10
ANALYSING DATA WITH EXCEL
 

Importing Data - Data Cleanup Techniques - Exporting Data - Creating a Pivot Table Automatically Creating a Pivot Table - Manually Working with Nonnumeric Data - Creating Pivot Charts - Types of What-If Analyses - Data Sources for Get & Transform 

Lab Exercises:

7.Exploring different types of charts

8.Working with Pivot table 

Unit-5
Teaching Hours:10
PROGRAMMING EXCEL WITH VBA
 

Introducing VBA Macros - Creating VBA Macros - Recording VBA macros  - Examining the macro - Testing the macro - Editing the macro - Writing VBA code - How VBA works - Objects and collections - Properties - Methods - Variables 

Lab Exercises:

9.Data analysis for a use case

10.Creation of VBA Macro

 

Text Books And Reference Books:

 

  1. Excel 2016 Bible, John Walkenbac, Wiley, 1st Edition, 2015.

Essential Reading / Recommended Reading
  1. Excel 2019 All-in-One for Dummies, Greg Harvey, For Dummies, 1st edition, 2018. 

  2. Slaying Excel Dragons, Mike Girvin, Holy Macro! Books, 1st edition, 2016.

 

Evaluation Pattern

ESE - 50%

CIA - 50%

DMT143 - INTRODUCTION TO ACTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.

Course Outcome

CO1: Recognise and explain the basics of acting.

CO2: Demonstrate and interpret the interrelationship between speech, movement and text.

CO3: Relate and experiment with the interconnection between text and acting design.

CO4: Apprise and critique the role of the actor as a performing medium.

CO5: Design and develop original piece of work.

Unit-1
Teaching Hours:15
Voice and Speech
 

This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.

Unit-2
Teaching Hours:15
Actor and the Stage
 

This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.

Unit-3
Teaching Hours:15
Actor and the Text
 

This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions. 

Text Books And Reference Books:

Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.

Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.

 

Essential Reading / Recommended Reading

Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.

Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.

 

Evaluation Pattern

Mode of Assessment - Final Assessment

  • Performance Presentation - 100 Marks

DSC141 - PRINCIPLES OF DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

To provide a strong foundation for data science and the application area related to it, train toexplore the process of data pre-processing and machine learning, and to inculcate the importanceof ethics while handling data and problems in data science. To provide students with a fundamental understanding of the digital computing concepts from a hardware and software perspective.

 

Course Outcome

CO1: Understand the fundamental concepts of data science.

CO2: Explore the concepts of data pre-processing and visualization.

CO3: Learn the basic concepts of machine learning.

CO4: Practice the ethics while handling data

Unit-1
Teaching Hours:14
Introduction
 

INTRODUCTION TO DATA SCIENCE

What is data science? – Why data science? – Data science venn diagram – Terminologies – Application case studies. Types of data – Structured vs unstructured data – Quantitative vs qualitative data – Four levels of data.

Data Science Ethics – Doing good data science – Owners of the data - Valuing different aspects of privacy - Getting informed consent - The Five Cs – Diversity – Inclusion – Future Trends.

 

  

Unit-2
Teaching Hours:18
Data Science process and Machine Learning
 

 DATA SCIENCE PROCESS

Five steps of data science – Ask an interesting question? – Obtain the data - Explore the data – Model the data – Communicate and visualize results – Basic question for data explorations – case studies for EDA

 Machine Learning

Machine learning – Modeling Process – Training model – Validating model – Predicting new observations –Supervised learning algorithms-– Unsupervised learning algorithms. 

Unit-3
Teaching Hours:13
Data Visualization
 

DATA VISUALISATION

Communicating data – Identifying visualization – Importance of graphs and statistics – Verbal communication – The why, how and what strategy of presenting.

Text Books And Reference Books:

[1]Sinan Ozdemir, Principles of Data Science learn the techniques and math you need to start making sense of your data. Birmingham Packt December, 2016.

[2]Davy Cielen and Arno Meysman, Introducing Data Science. Simon and Schuster, 2016.

Essential Reading / Recommended Reading

[1]M. Loukides, H. Mason, and D. Patil, Ethics and Data Science. O’Reilly Media, 2018.

Evaluation Pattern

CIA 100%

DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

Course Outcome

CO1: Understand and apply core programming concepts.

CO2: Demonstrate significant experience with python program development environment.

CO3: Design and implement fully-functional programs using commonly used modules and custom functions.

Unit-1
Teaching Hours:12
INTRODUCTION
 

INTRODUCING PYTHON

Introduction, Python Fundamentals, Features of Python, Components of a Python Program, Understanding the interpreter.

Python basics:

Identifiers, Basic Types, Operators, Precedence and Associativity, Decision Control Structures, Looping Structures, Console input, output.

Practical Exercises:

1.Implement Basic data types, Control structures and operators.

2.Exercise on console input and output.

Unit-2
Teaching Hours:18
Programming Fundamentals
 

PYTHON DATA TYPES

Strings,Lists:Accessingelements,Basic List operations, Built-in methods

Tuples: working with elements, Basic Tuple operation, Tuple methods and Type of Tuples 

Sets: Definition, Set Elements, Built-in methods, basic set operations, Mathematical Set operation, Variety of Sets.

Dictionaries: Defining a dictionary, accessing elements, basic operations, methods.

COMPREHENSIONS and FUNCTIONS

 Comprehensions:ListComprehensions, Set Comprehension, Dictionary Comprehension.

Functions: Defining a function, Types of arguments, unpacking arguments.

Recursive functions.Main module, built-in, custommodules, importing a module.

 

Practical Exercises:

    1. Implement Tuples

    2. Implement Dictionary

    3. Implement Set

    4.ImplementList, Set and Dictionary Comprehensions

    5.Implement Recursive function

 

Unit-3
Teaching Hours:15
Introduction to NUMPY AND PANDAS
 

NUMPY 

Introduction to NumPy, Aggregations Computation on Arrays, Comparisons, Sorting Arrays.

PANDAS

Introduction to Pandas: Data indexing and Selection, Operating on Data, Handling Missing Data.

 

Text Books And Reference Books:

 

[1]Martin Brown, Python:The Complete Reference,     McGraw Hill Publications,4th Edition March 2018.

[2]Yashavant Kanetkar,Aditya Kanetkar, Let Us Python, BPB Publications ,4th Edition 2022.

 

Essential Reading / Recommended Reading

[1]Reema Thareja ,Python Programming using problem solving Approach , Oxford University, Higher Education Oxford University Press, 2017

[2]Zhang.Y      ,An      Introduction     to         Pythonand      Computer            Programming,Springer Publications,2015

Evaluation Pattern

CIA 100%

ECO145 - ECOLOGY AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

Course Outcome

CO1: To evoke a sense of deep ecology and social justice.

CO2: To familiarize the students with the development paradigms and how it affects the ecology.

CO3: To examine the problems behind value designations

Unit-1
Teaching Hours:12
Ecology and Value
 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

Unit-2
Teaching Hours:12
Ecology and Development
 

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Unit-4
Teaching Hours:11
Action Plans
 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

Text Books And Reference Books:

1.      1.Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

Essential Reading / Recommended Reading

1.    1. Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

 

Evaluation Pattern

CIA 1 - 25 Marks

CIA 2- 25 Marks

CIA 3- 50 Marks 

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

EST141 - TRAVEL AND TRAVEL NARRATIVES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Travel Literature is one of the most popular areas of study and research today. Theoretical and practical understanding of travel and Travel Literature has evolved a lot in its journey to the present. We discuss journeys at multiple levels; physical, philosophical, psychological, religious, internal, external etc. The involvement of multidisciplinary perspectives has enriched the whole understanding of travel. Questions like why people travel and what happens when one sets out on a journey becomes so pertinent to the whole discipline. This course will try to engage with the ideas of travel and writing on travel from a chronological and historical perspective. This course will also provide students with a modern and comprehensive way of understanding the world of travel and travel narratives.

 

Course Objective: This course is aimed at providing a comprehensive introduction and survey on the contemporary world of travel and travel narratives. The course is aimed at providing students a direct engagement with the modern theoretical understanding of the travel narratives.

Course Outcome

CO1: Students will be able to understand the history and development of travel literature

CO2: Students will be able to get an idea of Travel narratives in India

CO3: This will provide an introductory peek into the theory of Travel and Travel writing

CO4: Students will Will be able to critically and academically engage with travel writings

Unit-1
Teaching Hours:10
What is Travel ? A Basic introduction
 

Travel is the buzz word of the day. In the fast-changing modern world travel plays a vital role in shaping up thoughts and aspirations of people. People travel for multiple reasons like to enjoy, to study, as a profession, etc and the theoretical understanding of travel needs to be taken into account at the beginning itself. Understanding travel in the light of modern socio-political and economic scenario is also very important in today’s global scenario. These basic positions of the course would enable students to look at travel in a broader context to create a better world with diversity and inclusivity.

Unit-2
Teaching Hours:15
Travel Writing: An Overview
 

This unit is intended to give students an over view of the evolution of the genre of Travel Writing. Some important theories of travel writing will be introduced in this module along with the evolution of travel narratives in India.

Unit-3
Teaching Hours:10
Indian Travel Narratives
 

This module focuses on the evolution of Indian Travel Narratives.

Unit-4
Teaching Hours:10
Women and Travel Writing in India
 

This unit is trying to look at the rise and development of women travellers historically and sociologically. This will enable students to critically evaluate the Indian scenario of travel narratives.

Text Books And Reference Books:

Unit I: What is Travel – Basic introduction

1.     Pratt, Mary Louise. Imperial Eyes: Studies in Travel Writing and Transculturation.Routledge, 1992.

2.     Lislie, Debbie. The Global Politics of Contemporary Travel Writing, Cambridge University Press, 2009 Print.

Unit II: Travel Writing: An Overview

1)    Hulme, Peter, and Tim Youngs, eds., 2002. The Cambridge Companion to Travel Writing. Cambridge: Cambridge UP.

2)    Said, Edward (1983). ‘Traveling Theory.’ The World, the Text, and the Critic. [1982]. Cambridge, MA: Harvard UP. 226–47.

Unit III: Indian Travel Narratives

1)    Bhattacharji, Shobhana(ed). 2008. Travel Writing in India, Sahitya Academy, New Delhi.

        2)    Mandal, Somadatta.  Indian Travel Narratives, Rawat Publications, New Delhi. 2010. 

Unit IV: Women and Travel Writing in India

1.     Ghose, Indira. Women Travellers in Colonial India: The Power of the Female Gaze OUP Delhi 1998 Print. Pp.1-19

2.     Nath, Shivya. The Shooting Star: A girl, her backpack and the World, Penguin 2017.

      

Essential Reading / Recommended Reading

1)    Pratt, Mary louis. 1992. Imperial Eyes, Travel Writing and Transculturation, London: Routledge.

2)    Tagore, Rabindranath. 1962. Diary of a Westward Voyage. Asia Publishing House.

3)    Dalrymple, William. Nine Lives: In Search of the Sacred in Modern India. Bloomsbury, New Delhi.2010.

1.                 4)    Jung, Anees. Unveiling India: A Woman’s Journey, Penguin India,1986.

 5) Bohls, E. A. (1995). Women travel writers and the language of aesthetics, 1716-1818 (No. 13). Cambridge University Press.

 

Evaluation Pattern

Examination and Assessment

Assessment Pattern    

 

20 (CIA 1)

20 (CIA 3)

50 (CIA 2)

50 (End Semester)

CIA I and III can be either written analysis/presentation of a travel narrative analysis of a popular writer of contemporary time, debates or seminar/panel discussions.

Mid semester exam – A written paper on the modules covered for 50 marks. Section A will have questions (6x5 =30 marks). Section B will have 2 analytical questions (10 marks each) to assess conceptual clarity and understanding of the domain.

End-semester exam – Two sections: Section A (30 marks) will have 3 questions (10 marks each) testing the knowledge on the evolution of the genre. Section B (20 Marks)will have 2 conceptual/Analytical question (10 marks each).

EST142 - READING SPORTS AND LITERATURE (2023 Batch)

Total Teaching Hours for Semester:3
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Reading Sports and Literature

Course Description: The Sports and Literature course aims to explore the relationship between sports and literature through the analysis of various literary works. By examining texts that center around sports themes, this course will delve into the cultural, social, and personal aspects of sports as portrayed in literature. Students will develop critical thinking, analytical, and communication skills as they engage with a diverse range of texts, including novels, short stories, poems, and essays. Through class discussions, readings, and written assignments, students will gain a deeper understanding of the literary representation of sports and its significance in society.

Course Objectives:

To analyze and interpret literary works that feature sports themes.

To examine the portrayal of sports in literature and its reflection of cultural and social values.

To explore the personal and psychological dimensions of sports as depicted in literature.

To develop critical thinking and analytical skills through textual analysis.

 

To enhance written and oral communication skills through class discussions and written assignments.

Course Outcome

CO1: To analyze and interpret literary works that feature sports themes.

CO2: To examine the portrayal of sports in literature and its reflection of cultural and social values.

CO3: To explore the personal and psychological dimensions of sports as depicted in literature.

CO4: To develop critical thinking and analytical skills through textual analysis.

CO5: To enhance written and oral communication skills through class discussions and written assignments.

Unit-1
Teaching Hours:8
Introduction to Sports and Literature
 

Defining the relationship between sports and literature

Historical perspectives on sports in literature

 

The role of sports in society and culture

Unit-2
Teaching Hours:8
The Heroic Athlete
 

 

Exploring the archetype of the hero in sports literature

Analysis of sports heroes and their portrayal in literary works

 

Themes of triumph, perseverance, and sacrifice

Unit-3
Teaching Hours:8
Gender and Sports
 

 

Gender representation in sports literature

Examination of gender roles and expectations in athletic contexts

 

Sports as a means of empowerment and resistance

Unit-4
Teaching Hours:8
Sports and Identity
 

 

Sports as a vehicle for personal and collective identity

Intersectionality and the portrayal of race, ethnicity, and class in sports literature

 

The relationship between sports and national identity

Unit-5
Teaching Hours:5
Sports and Coming-of-Age
 

 

Analysis of sports as a backdrop for personal growth and maturation

The challenges and conflicts faced by young athletes in literature

 

Themes of ambition, dreams, and disillusionment

Unit-6
Teaching Hours:8
Sports and Society
 

Unit 6: Sports and Society

Critical examination of the social issues depicted in sports literature

Sports as a reflection of broader societal dynamics

 

Ethics, values, and controversies in the world of sports

Text Books And Reference Books:
  1. "The Natural" by Bernard Malamud
  2. "Friday Night Lights" by H.G. Bissinger
  3. "The Art of Fielding" by Chad Harbach
  4. "Seabiscuit: An American Legend" by Laura Hillenbrand
  5. "The Contender" by Robert Lipsyte
  6. "The Loneliness of the Long-Distance Runner" by Alan Sillitoe
  7. "A Fan's Notes" by Frederick Exley
  8. "The Boys of Summer" by Roger Kahn
  9. "The Sportswriter" by Richard Ford
  10. "Open" by Andre Agassi
  11. "Fever Pitch" by Nick Hornby
  12. "The Crossover" by Kwame Alexander (young adult literature)
  13. "The Runner" by Cynthia Voigt (young adult literature)
  14. "The Absolutely True Diary of a Part-Time Indian" by Sherman Alexie (young adult literature)
  15. "The Fighter" by Michael Farris Smith
Essential Reading / Recommended Reading
  1. "The Boxer" by Joyce Carol Oates
  2. "The Runner" by Don DeLillo
  3. "Blindside" by Michael Lewis
  4. "The Tennis Partner" by Abraham Verghese
  5. "Basketball" by John Updike
  6. "The Chariot" by Ray Bradbury
  7. "The Trophy" by Alberto Alvaro Ríos
  8. "The Catch" by W.P. Kinsella
  9. "In the Ring" by Andre Dubus
  10. "Roller Derby Queen" by Margot Livesey
Evaluation Pattern

CIA 1-20

CIA 2- MSE 50

CIA 3- 30

ESE- 50

EST143 - STORYTELLING, GAMES AND ETHICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description: In the last 20-25 years the field of game studies has evolved significantly. It is globally recognised. Video games have been studied using inter, multi and transdisciplinary methods to understand culture, identity, media, narration and communication. The course will provide a historical, social, cultural and critical foundation about games, digitality, storytelling and its moral and ethical world. This will enable students to understand the connection between identities, moralities and our current engagement with the gaming world. This will help in broadening the interdisciplinary focus and assessment of storytelling in diverse forms and connect it with the ethical issues of the contemporary world.

 

Course Objectives: The course will survey the evolution of ideas connecting storytelling, gaming and ethics and morality. It will introduce the latest research in gaming and ethics as evidenced in the globalised world. It will provide a methodology for students to assess and critically evaluate the meaning, content, intent, narration (compared to other broader media), ideology and ethical implications of gaming in the contemporary world.

Course Outcome

CO1: ? will be able to understand the narrative conventions of gaming, their uses and ideological effects

CO2: ?will evaluate how narrative choices reflect ethical contextualisation

CO3: ?will be able to analyse and evaluate contemporary social, cultural and political issues and perspectives reflected in games

Unit-1
Teaching Hours:10
Unit I: What is gaming ? Basic introduction
 

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

Unit-2
Teaching Hours:15
Unit II: Gaming, Society and Narration
 

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

Unit-3
Teaching Hours:15
Unit III: Games and Ethics
 

This unit is focussed on ethical framework of games.

 

Unit-4
Teaching Hours:5
Unit IV: Storyboard ? design a game (basic story line)
 

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

Text Books And Reference Books:

Unit I: What is gaming – Basic introduction                                                         (10 hours)

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

1.     Roberts, J. M., Arth, M. J., & Bush, R. R. (1959). Games in culture. American anthropologist61(4), 597-605.

2.     Chapter 1 from Grace, L. D. (2019). Doing things with games: Social impact through play. CRC Press.

Unit II: Gaming, Society and Narration                                                                (15 hours)

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

https://coe-gamecult.org/

Reading: Shaw, A. (2010). What is video game culture? Cultural studies and game studies. Games and culture5(4), 403-424.

Salter, A., & Blodgett, B. (2017).  Toxic Geek Masculinity: Sexism, Trolling, and Identity Policing (Cham: Springer International Publishing, 2017), 73-99.

Case study: Hellblade: Senua’s Sacrifice

Unit III: Games and Ethics                                                                                      (15 hours)

Kowert, R., & Quandt, T. (Eds.). (2015). The video game debate: Unravelling the physical, social, and psychological effects of video games. Routledge. (Chapter 2/4/5).

Gotterbarn, D. The ethics of video games: Mayhem, death, and the training of the next generation. Inf Syst Front 12, 369–377 (2010). https://doi.org/10.1007/s10796-009-9204-x

Schrier, K. (2015). EPIC: A framework for using video games in ethics education. Journal of Moral Education44(4), 393-424.

Sicart, M. (2015). Playing the good life: Gamification and ethics. The gameful world: Approaches, issues, applications, 225-244.

Unit IV: Storyboard – design a game (basic story line)

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

1.     Workshop by gaming planner/designer

2.     https://www.pluralsight.com/blog/film-games/creating-game-concept-first-step-getting-game-ground

3.     https://uxdesign.cc/a-board-game-design-process-a-game-is-a-system-5469dfa4536

Essential Reading / Recommended Reading

Recommended readings:

Bolter, J. et al. (1999). Remediation. Understanding New Media. Cambridge, MA: The MIT Press, 20-52; 88-102.

Burrill, D. A. (2008). Die tryin': videogames, masculinity, culture (Vol. 18). Peter Lang. (13-44).

Mukherjee, S. (2017). Videogames and Postcolonialism. New York: Palgrave Macmillan, 1-52. (Rise of the Tomb Raider).

Schrier, K. (2017). Designing role-playing video games for ethical thinking. Educational Technology Research and Development65(4), 831-868.

Sicart, M. (2013). Beyond choices: The design of ethical gameplay. MIT Press.

Zhang, Y. (2009). Ian Bogost, Persuasive Games: The Expressive Power of Videogames.

 

Evaluation Pattern

Examination and Assessment

Assessment Pattern    

20 (CIA 1)

20 (CIA 3)

50 (CIA 2)

50 (End Semester)

 

Evaluation Pattern

CIA I and III can be either written analysis/presentation of an author, book review, narrative analysis of a dominant idea of the contemporary time, debates or seminar/panel discussions.

Mid semester exam (class test) – A written paper on the modules covered for 50 marks. Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 4 questions (10 marks each) to assess conceptual clarity. Section B will have one compulsory question which will be analytical.

End-semester exam (class test) – Three sections: Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 1 conceptual question (10 marks each). They will be conceptual. Section C (15 marks each) will be having two case studies - one purely based on identification of features, styles, and narrative devices, and second question will be evaluative and analytical.

Consolidated marks will be sent after the final examination.

EST145 - POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

 Rock Music is a sound and dissonance rich discourse with its own socio-cultural practices and aesthetics. This course is an academic introduction to this space and its role in the identity formation of a generation, of a people and a Nation in motion.

 

Course Objectives

 

  • To engage with popular music as aural texts 
  • To study the popular music practitioner as an activist and artist
  • To appreciate the significance of  social critique and a counter cultural aesthetic

Course Outcome

CO1: ? To critically appreciate characteristics and concerns of popular music

CO2: To read popular music as cultural artefact and socio-political entities

CO3: ? To regard popular music as the voice and identity of a generation and locate its historical trajectory

CO4: ? To engage with artists and performances as cultural texts

Unit-1
Teaching Hours:10
A brief history of Popular Music before the Beatles
 

Tin Pan Alley and song pluggers, World War II

Sheet Music

Swing and ragtime

Vaudeville

Frank Sinatra: My Way. Strangers in The Night, New York, New York

Nashville, Music Row, Elvis Presley

 

Unit-2
Teaching Hours:15
Birth of a Genre (From Gospel to Rock)
 

 Bill Haley 

Chuck Berry

  Buddy Holly   

Unit-3
Teaching Hours:15
Classic Rock and the British Invasion
 

The Beatles and Beatlemania

Establishing an aesthetic of Mod

  TV and bands 

The Rolling Stones  

Unit-4
Teaching Hours:15
Art Rock and the Album Era: Concept Albums and Album Art
 

 

Bands as Artists                                                                                                                 

Beatles / Sgt Pepper’s  

Pink Floyd /The Wall

The Who / Tommy

 

Unit-5
Teaching Hours:15
The Politics of Rock n Roll Folk rock: People power; Guerrilla Minstrels Folksong as Protest
 

 

Counter Culture: Vietnam, Draft, Gender, the Mystic East, Woodstock, Ban the Bomb   

Woody Guthrie

Bob Dylan

Joan Baez

Janis Joplin

Simon and Garfunkel

Jimi Hendrix

Pearl Jam

Riot bands

Text Books And Reference Books:

Whats that sound? An introduction to Rock and its history .

 

Jon CovachUniversity of Rochester

and the Eastman School of Music

Andrew Flory

Carleton College

 

W. W. NORTON AND COMPANY

NEW YORK • LONDON

fifth Edition

Essential Reading / Recommended Reading

Baugh, Bruce. “Prolegomena to Any Aesthetics of Rock Music”. The Journal of Aesthetics and Art Criticism, Vol. 51, No. 1 (Winter, 1993): 23-29. JSTOR. The American Society for Aesthetics. Web. 26Jul, 2016. < http://www.jstor.org/stable/431967>

Camilleri, Lelio. “Shaping Sounds, Shaping Spaces”.  Popular Music, Vol. 29, No. 2 (May 2010): 199-211. JSTOR.  Cambridge University Press. Web. 16August, 2016. <http://www.jstor.org/stable/40926918>

Chrysalis, Thanos. “Spatio-Aural Terrains”. Leonardo Music Journal, Vol. 16, Noises Off: Sound Beyond Music (2006):40-42. JSTOR. The MIT Press. Web. 29 April, 2015. http://www.jstor.org/stable/4540592

Denisoff R.S. The Sounds of Social Change: Studies in Popular USA Culture. 1972. Rand Mcnally& Co.

Denisoff, R. S.  Great Day Coming.  1991. Ann Arbor, MI: U-M-I Out-of-Print Books on Demand.

Denisoff, R. S. "Sing a Song of Social Significance": Political Consciousness and the Song of Persuasion.  1972.  Ohio: Bowling Green State University Popular Press.

Denisoff, R. S. Solid Gold Popular Record Industry.  1975. New Brunswick, New Jersey Transactions Inc

Ewen, D. Great Men of American Popular Song: The History of the American Popular Song told through the Lives, Careers, Achievements, and Personalities of its Foremost Composers and Lyricists--from William Billings of the Revolutionary War through Bob Dylan, Johnny Cash, Burt Bacharach.  1972. Englewood Cliffs, NJ, New Jersey: Prentice-Hall.

Forcucci, S. L. A Folk Song History of America: America through its Songs.  1984. Englewood Cliffs, NJ: Prentice-Hall

Fox, Aaron A.. “The Jukebox of History: Narratives of Loss and Desire in the Discourse of Country Music”. Popular Music, Vol. 11, No. 1 (Jan,1992): 53-72. JSTOR, Cambridge University Press. Web. 18March, 2011. < http://www.jstor.org/stable/853227 >

Ganchrow, Raviv. “Perspectives on Sound-Space: The Story of Acoustic Defense”. Leonardo Music Journal, Vol. 19, Our Crowd—Four Composers Pick Composers (2009): 71-75. JSTOR. The MIT Press. Web. 29April, 2015. <http://www.jstor.org/stable/40926354>

Hamm, C.  Music in the New World. 1983. New York: W.W. Norton and Company.

Hampton, W. Guerrilla Minstrels.  1986. Knoxville: University of Tennessee Press.

Kingman, D.  American Music: A Panorama. 1979. New York: Schirmer books.

Klonsky, M. “Down in The Village: A Discourse on Hip”. New American Review, 13. 1971. New York: Simon and Schuster.

Kostelanetz, Richard. “Text-Sound Art: A Survey (Concluded)”. Performing Arts Journal, Vol. 2, No. 3 (Winter, 1978): 71-84. JSTOR. Performing Arts Journal, Inc. Web. 16 August,2016. <http://www.jstor.org/stable/3245364 >

 

Kramer, Lawrence. “Music, Metaphor and Metaphysics”.  The Musical Times, Vol. 145, No. 1888 (Autumn, 2004): 5-18. JSTOR.  Musical Times Publications Ltd. Web. 26 March,2011. < http://www.jstor.org/stable/4149109>

Kun, Josh D. “The Aural Border”. Theatre Journal, Vol. 52, No. 1, Latino Performance (March. 2000): 1-21. The John Hopkins University Press. Web. 18March, 2011. < http://www.jstor.org/stable/25068738 >

Poulin, A. The American Folk Scene: Dimensions of the Folksong Revival.  1967. New York: Dell Pub. Co.

Qureshi, Regula Burckhardt. “Music Anthropologies and Music Histories: A Preface and an Agenda”. Journal of the American Musicology Society, Vol. 48, No. 3 (Autumn 1995): 331-342. JSTOR. University of California Press. Web. 18March, 2011. < http://www.jstor.org/stable/3519830 >

 

Račić, Ladislav. “On the Aesthetics of Rock Music”. International Review of the Aesthetics and Sociology of Music, Vol. 12, No. 2 (Dec.1981): 199-202. JSTOR. Croatian Musicological Society. Web. 1Dec., 2017. < http://www.jstor.org/stable/836562>

Ricks, C.  The Force of Poetry. 1995. Oxford University Press.

Rodnitzky, J. L.  Minstrels of the Dawn: The Folk-Protest Singer as a Cultural Hero. 1976. Chicago: Nelson-Hall.

Tagg, Philip. “Analyzing popular music: theory, method and practice.” Popular Music 1 (1979): 68-70. Web.

 

Evaluation Pattern

Assessment: (20 marks).

Choose a song that has been an effective anthem for a cause or genre and analyse it in about 500-750 words.  

CIA II: (Mid Sem 50 marks) Choose a pivotal figure from Rock history and trace their career and impact on society. Consider image and sound in the construction of this image.

CIA III:(20marks) The class in groups of 5-6 will anthologise a series of songs, artists and their work.

 

Archiving:

End Semester:

 Identify a Bangalore based band or genre of popular music with approval of your course instructor . Conduct a study of their work and evolution and impact on the city and vice versa. Use data beyond library sources and provide due evidence. Your archive entry must include a 750-1000word reflective essay that validates your choice of artist, understanding of the form and significance of the work. You must also identify, interview and record these interactions. Provide clips from concerts duly cited. Include memorabilia like tickets, album art, newspaper or magazine clips  

 

EST146 - FOOD AND LITERATURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:

 

This course offers an interdisciplinary exploration of the connections between food and literature, focusing on how food has been represented in literary works from different cultures and time periods. In addition, the course will provide an overview of the history and evolution of food culture, as well as the politics and economics of food production and consumption. By examining culinary themes in literary works, students will gain a deeper understanding of how food functions as a powerful symbol and narrative device in literature, reflecting social, cultural, and historical contexts. This course provides an opportunity for students to explore the rich connections between food and literature, fostering critical thinking, cultural awareness, and personal reflection.

 

 

 

 

 

Course Objectives

 

 

 

1.     To enhance the ability to identify and interpret the symbolic, metaphorical, and cultural significance of food within literary works.

 

2.     To help explore how food reflects and shapes social, historical, and cultural aspects of different societies and communities, shaping individual and collective identities and reflect social hierarchies and inequalities.

 

3.     To develop the ability to craft vivid and evocative descriptions by learning techniques for using sensory details, imagery, and figurative language to bring culinary experiences to life in their own writing.

 

Course Outcome

CO1: Students will develop a deeper understanding of the cultural context of food and its representation in literature and its portrayal journalistic genres.

CO2: Students will be able to appreciate the influence of food on individual and collective identities.

CO3: They will understand how food can reinforce or challenge social hierarchies and inequalities.

Unit-1
Teaching Hours:3
Unit I- Introduction to Food and Literature
 

Definition and scope; cultural, historical, and social significance of food; overview of how literature incorporates culinary themes

 

Unit-2
Teaching Hours:15
Short Stories
 

Anton Chekhov: "Gooseberries"

 

Margaret Atwood: "Bread"

 

Borden Deal: “The Taste of Watermelon"

 

Mona Gardner: "The Dinner Party"

 

Shobha Narayan: “First Foods”Excerpt from Monsoon Diary: A Memoir with Recipes

 

 

 

Unit-3
Teaching Hours:15
Poetry
 

Li-Young Lee: "Eating Together"

 

Gwendolyn Brooks: "Kitchenette Building"

 

Seamus Heaney: "At a Potato Digging "

 

Risa Potters: "In My Mother’s Things"

 

Choman Hardi: “My Mother’s Kitchen”

 

Unit-4
Teaching Hours:12
Essays
 

Ligaya Mishan: What We Write About When We Write About Food (NY Times, 2022)

 

Roland Barthes: Wine and Milk

 

Jackie Varriano: “How Female Food writers penned their way out of the home kitchen” 

 

Nimisha Sinha: “Delicious Fictions: Reading Food in Literature”

 

Text Books And Reference Books:

§  Chekhov, Anton. Gooseberries. United Kingdom, Penguin Books Limited, 2015.

 

§  Atwood, Margaret. “Bread.Women on War: An International Anthology of Women's Writings from Antiquity to the Present. United States, Feminist Press at the City University of New York, 2003.

 

§  Deal, Bordan “The Taste of Watermelon”. 1979

 

§  Gardner, Mona. “The Dinner Party.” The Saturday Review of Literature. 1941.

 

§  Narayan, Shoba. Monsoon Diar:  A Memoir with Recipes. India, Penguin Group, 2004.

 

§  Lee, Young- Li. “Eating Together” Poetry Foundation.< https://www.poetryfoundation.org/poems/43015/eating-together-56d221af2bf26> Accessed on 22 July 2023.

 

§  Brooks, Gwendolyn. “kitchenette building” Poetry Foundation. < https://www.poetryfoundation.org/poems/43308/kitchenette-building> Accessed on 22 July 2023.

 

§  Heaney, Seamus. “At a Potato Digging” < https://genius.com/Seamus-heaney-at-a-potato-digging-annotated> Accessed on 22 July 2023.

 

§  Potters, Risa. “In My Mother’s Things”Rattle. https://www.rattle.com/in-my-mothers-things-by-risa-potters/ Accessed on 22 July 2023.

 

§  Hardi, Choman. “My Mother’s Kitchen” Poetry Archive. < https://poetryarchive.org/poem/my-mothers-kitchen/> Accessed on 22 July 2023.

 

§  Mishan, Ligaya. “What We Write About When We Write About Food” The new York Time Style Magazine. 18 February 2022. < https://www.nytimes.com/2022/02/18/t-magazine/food-writing-journalism-criticism.html> Accessed on 22 July 2023.

 

§  Varriano, Jackie. “How Female Food writers penned their way out of the home kitchen”  02 March 2022. < https://www.seattletimes.com/life/food-drink/how-women-food-writers-penned-their-way-out-of-the-home-kitchen/ > Accessed on 22 July 2023.

 

§  Barthes, Roland. “Wine and Milk.”Mythologies: The Complete Edition, in a New Translation. United States, Farrar, Straus and Giroux, 2013.

 

§  Sinha, Nimisha.Delicious Fictions: Reading Food in Literature.” Caffe Dissensus. 28 January 2020. < https://cafedissensus.com/2020/01/28/delicious-fictions-reading-food-in-literature/> Accessed on 22 July 2023

 

§  Shahani, Gitanjali G. Food and Literature. United States, Cambridge University Press, 2018.

 

§  Fitzpatrick, Joan. 2012a. "Food and Literature: An Overview." The Routlege International Handbook of Food Studies. Edited by Ken Albala. Routledge International Handbooks. London. Routledge. pp. 122-34

 

Essential Reading / Recommended Reading

§  Gilbert, Sandra M.. The Culinary Imagination: From Myth to Modernity. United States, W. W. Norton, 2014.

 

§  Hosking, Richard. Food and Language: Proceedings of the Oxford Symposium of Food and Cookery 2009. United Kingdom, Prospect Books, 2010.

 

§  Waxman, Barbara Frey. “Food Memoirs: What They Are, Why They Are Popular, and Why They Belong in the Literature Classroom.” College English, Vol. 70, No. 4, Special Focus: Food (Mar., 2008): 363-383

 

§  Ferrier, Peyton. “Food in Popular Literature.” Choices, Vol. 29, No. 1 (1st Quarter 2014): 1-6

 

§  Jones, Michael Owen . “Food Choice, Symbolism, and Identity: Bread-and-Butter Issues for Folkloristics and Nutrition Studies (American Folklore Society Presidential Address, October 2005)” The Journal of American Folklore, Vol. 120, No. 476 (Spring, 2007), pp. 129-177

 

§  Daly. Suzanne, and Ross G. Forman. “Introduction: Cooking Culture: Situating Food and Drink in the Nineteenth Century.” Victorian Literature and Culture, Vol. 36, No. 2 (2008), pp. 363-373

 

§  Holtzman, Jon D. “Food and Memory.” Annual Review of Anthropology, Vol. 35 (2006), pp. 361-378

 

§  Tigner, Amy L., and Carruth, Allison. Literature and Food Studies. United Kingdom, Taylor & Francis, 2017.

 

§  Fisher, Mary Frances Kennedy. The Gastronomical Me. United States, World Publishing Company, 1948.

 

§  "Feast and Famine: Food Imagery and Class Identity in Victorian Literature" by Debra L. Gimlin (Victorian Literature and Culture)

 

§  Albala, Ken. Routledge International Handbook of Food Studies. United States, Taylor & Francis, 2013.The Routledge Companion to Literature and Food. United States, Taylor & Francis, 2018.

 

§  Counihan, Carole, and Penny Van Esterik. Food and Culture: A Reader. New York: Routledge, 2013. Print.

 

§  Humble, Nicola. The Literature of Food: An Introduction from 1830 to Present. India, Bloomsbury Publishing.

 

§  J. Michelle Coghlan. The Cambridge Companion to Literature and Food. India, Cambridge University Press, 2020.

 

§  Fitzpatrick, Joan, and Boyce, Charlotte. A History of Food in Literature: From the Fourteenth Century to the Present. United Kingdom, Taylor & Francis, 2017.

 

§  Kara K. Keeling, Scott T. Pollard. Critical Approaches to Food in Children's Literature. N.p., Taylor & Francis, 2012. Print.

 

§  < https://www.nytimes.com/2022/02/18/t-magazine/food-writing-journalism-criticism.html>

 

§  Julia Rappaport: “Take a bite out of food writing”

 

§  < https://www.writermag.com/improve-your-writing/nonfiction/take-bite-food-writing/>

 

§  < https://www.seattletimes.com/life/food-drink/how-women-food-writers-penned-their-way-out-of-the-home-kitchen/>

 

§  Ceillie Clark- Keane: “Women Writing Food” < https://blog.pshares.org/women-writing-food/>

 

§  Barthes, Rolan. “Wine and Mild.” Mythologies. New York: Hill and Wang, 195: 58-61. Print.

 

§  Kapla, David M. “Introduction: The Philosophy of Food.” The Philosophy of Food. University of California Press, 2012:1-23. <https://www.jstor.org/stable/10.1525/j.ctt7zw2cx.3 >

 

 

 

Evaluation Pattern

 

CIA 1: Presentation (20 Marks)

 

Create a character diary or character letter in the voice of a character from any chosen literary work.

 

 

 

Mid Semester: Research paper (50 Marks)

 

Analyze literary works (novel/ poem/short story/ play) for food-related social issue addressed in their narrative and write a research paper in 1000- 1500 words considering the broader social, political or cultural significance of these issues/ representations.

 

 

 

CIA 3: Photo Essay (20 Marks)

 

Create a photo essay on a particular cuisine, street food, or food markets in Bangalore focusing on any kind of its presentation.

 

 

 

End Semester: Food Narrative Project (50 Marks)

 

Create a food narrative project based on a specific food culture (local/regional) or a family/ community recipe. The foodscape should focus on these four aspects- recipe, anecdote, history and relevance, the transformative culinary experience and the rationale for the choice of recipe. Recall specific sensory details associated with your chosen theme or focus. Consider the taste, smell, texture, and appearance of the food. Reflect on the ambiance, sounds, and emotions evoked by the culinary experience. Conduct research to explore the cultural, historical, or social context to your food narrative. It should include photographs, videos, or any other visual or auditory elements.

 

EST147 - HISTORY OF INDIAN BUSINESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course seeks to historically explore the features, activities, phenomenon that shaped the Indian Business. Focus of the course is on history that has influenced and informed the contours of modern Indian business not to emphasize the capitalistic foundation of any business. The course traces the interaction between Europe and pre-colonial Indian approaches, caste system influencing the business, impact of Globalisation leading to the fourth industrial revolution shaping the businesses in India.

Objectives:

·       To trace the historical phenomenon influencing the Indian business  

·       To understand that business responds to different political, social, cultural aspects of a society, not a-historical money-making venture

Course Outcome

CO1: Students will be familiar with the different business practices such as business communities/groups and multinational firms

CO2: Students will have ?historical? approach and understand the importance of historical sensibility in Management Studies

Unit-1
Teaching Hours:5
Introduction to Business History: Meaning and Scope
 

·       What is Business History?

·       Contours of Indian Business History

Unit-2
Teaching Hours:10
Beginning of Indian Business
 

·       Precolonial trade in India - a. Agency Houses b. Opium Trade c. Banking Houses d. Anglo-Bania Alliance

·       European trading interests in India The East India Company and the manufactures upto 1757 British private trade in eighteenth century East India Company’s trade, 1757-1833

·       European Agency Houses Currency credit and indigenous bankers, 1800-1850 Origins and growth of Managing Agencies- new industries and technology

Unit-3
Teaching Hours:10
Transition to Industrial Capitalism
 

·       The East India Company

·       The Industrial Revolution & Railroads 

·       Entrepreneurship and Rise of the Industrial Elite

Unit-4
Teaching Hours:10
Second Industrial Revolution
 

·       The growth of big business in India and abroad

·       Mergers in the 19th and early 20th century

·       Family oriented firms and practices

Unit-5
Teaching Hours:10
Business in Post-independent and Globalising India
 

·       Government industrial policy Growth of Business: 1947-1990

·       Technical innovations

·       Multinationals

·       Shifts in the policy and their critique

Text Books And Reference Books:

·       Tripathi, Dwijendra & Jumani, Jyoti. 2013. The Oxford History of Contemporary Indian Business. New Delhi: Oxford University Press

·       Roy, Tirthankar. 2011. The Economic History of India, 1857-1947. New Delhi: OUP.

·       Lectures delivered at Godrej Archives, Mumbai 

Essential Reading / Recommended Reading

Roy, Tirthankar. Company of Kinsmen: Enterprise and Community in South Asian History 1700-1940

A Pictorial History of Indian Bussiness

Evaluation Pattern

2 Class tests to assess the concepts discussed in class for 20 marks each

Compiling the history of a Bangalore based family business; write a narrative based on the changes that the business has adopted to survive and responded to the changing business environment - 30 marks

Select a woman entreprenuer who is running a bussiness for the past 10years in Bangalore. Interview her to understand the business from its inception, her business philosophy and her journey as a business woman. Video record the interview. The interview should be atleast for 20min. The video should be accompanied by a reflective essay. - 30marks  

EST148 - THE OCEANS IN CINEMA: A BLUE HUMANITIES READING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Moving from land to ocean marks a shift in our understanding with fluidity as the focal point. ‘Blue Humanities’ or ‘Blue Cultural Studies’ uses the ocean as the lens to foreground diverse historical, social, cultural, economic and political aspects. The expansive field of Blue Humanities adopts a multidisciplinary approach, weaving together insights from environmental studies, oceanography, marine studies, cultural studies, film studies, history, etc. The course specifically focuses on revisiting the cliched conceptualization of the ocean as vast, alien, terra nullis and ahistorical. The ‘Oceanic Turn’ transitions from the surface to the depths below to explore the three-dimensional ocean through socio-cultural representations. Reading the ocean and the sea through cinema from across the world will help understand how the ocean is portrayed in myriad ways ‘foregrounding and problematizing issues connected to gender, race, pollution, social justice, maritime activities, privatization, globalization, capitalism ontologies’ to revisit our established thought regimes. 

Course Outcome

CO1: ? Appreciate and interpret the ocean in the light of Blue Humanities

CO2: ? Analyze and understand the changing relationships between societies and the ocean through the cinematic representations

CO3: ? Rethink and initiate action towards oceanic thinking and sustainability

Unit-1
Teaching Hours:12
Knowing the Ocean: Re-visiting History and Origins
 

The unit will provide an alternative reading of our established understanding of ‘Origins’ with reference to the ocean – formation of the earth, the oceans, plants and animals and human beings. Destabilizing the pre-set reading of the formation of the world and prioritizing the land over the sea, the unit will help refocus the establishment of life in the Universe.

 

·       Excerpts from Rachel Carson, The Sea Around Us

·       Steve Mentz, “Two Origins: Alien or Core?”

·       Philip E. Steinberg and Kimberley Peters, “Wet Ontologies, Fluid Spaces: Giving Depth to Volume Through Oceanic Thinking”

 

 

 

Unit-2
Teaching Hours:13
Mapping the Ocean: Reading through Blue Humanities
 

The unit will throw light on the field of Ecocriticism with specific focus on Blue Humanities and its emerging engagement with the oceans around the world. The unit will help position the study of the oceans in the field of Humanities with specific reference to Cultural studies to frame the Blue Cultural Studies.

·       Excerpts from Sidney I. Dobrin, “Unearthing Ecocriticism”

·       John R.  Gillis – “The Blue Humanities”https://www.neh.gov/humanities/2013/mayjune/feature/the-blue-humanities

 

·       Helen M Rozwadowski, Oceans in three Paradoxes: Knowing the Blue through Humanities – Virtual Exhibition https://www.environmentandsociety.org/exhibitions/oceans-three-paradoxes

Unit-3
Teaching Hours:20
Seeing the Ocean: Re-viewing the ocean through cinema
 

The unit will probe into pivotal aspects surrounding the construction of the ocean space through filmic representations of the ocean. The intent is to analyze through a range of issues informing the oceanic representations in films to unearth the pluri-focussed politics, both explicit and otherwise, manoeuvring through them - Maritime histories and activities, Aquatic world, Disasters, Conquests, Wars, Exploration, Adventure, Folk Tales and Myths, Colonialism and Postcolonialism, Gender, Race, Capitalism, International Relations, Globalization, Ecology and Medical Humanities.

·       James L. Smith and Steve Mentz - Learning an Inclusive Blue Humanities: Oceania and Academia through the Lens of Cinema

·       Stefan Helmreich, “Massive movie waves and the Anthropic Ocean”

·       Dilip M Menon, “Sea-Ing Malayalam Cinema”

·       Rie Karatsu, The Representation of the Sea and the Feminine in Takeshi Kitano's A Scene at the Sea (1991) and Sonatine (1993)” (SLA)

 

 

Text Books And Reference Books:

Carson, Rachel. The Sea Around Us. Canongate, 2021

Dobrin, Sidney I. Blue Ecocriticism and the Oceanic Imperative. Routledge, 2021.

Mentz, Steve. An Introduction to Blue Humanities. Routledge, 2023.

Essential Reading / Recommended Reading

·       Blum, Hester. “Introduction: Oceanic Studies.” Atlantic Studies, vol. 10, no. 2, June 2013, pp. 151–55. 

·       Chen, Cecilia, Janine MacLeod, and Astrida Neimanis, editors. Thinking with Water. McGill-Queens Univ. Press, 2013. 

·       DeLoughrey, Elizabeth. “Toward a Critical Ocean Studies for the Anthropocene.” English Language Notes, vol. 57, no. 1, Apr. 2019, pp. 21–36.

·       Di Leo, Jeffrey R., editor. “Blue Humanities,” Symploke, vol. 27 no. 1, 2019, pp. 7-10· 

·       Gillis, John R. “The Blue Humanities.” HUMANITIES, vol. 34, no. 3, May/June 2013.

·       Jue, Melody. Wild Blue Media: Thinking through Seawater. Duke Univ. Press, 2020.

·       Mentz, Steve. “Toward a Blue Cultural Studies: The Sea, Maritime Culture, and Early Modern English Literature.” Literature Compass, vol. 6, no. 5, Sept. 2009, pp. 997–1013. 

·       Mentz, Steve. Ocean. Bloomsbury Academic, 2020.

·       Mentz, Steve. Shipwreck Modernity: Ecologies of Globalization, 1550-1719. Univ. of Minnesota Press, 2016.

·       Raban, Jonathan, editor. The Oxford Book of the Sea. Oxford Univ. Press, 1993.

·       Roorda, Eric. The Ocean Reader: History, Culture, PoliticsDuke Univ. Press, 2020. 

·       Steinberg, Philip E. The Social Construction of the Ocean. Cambridge Univ. Press, 2001.

 

 

 

Evaluation Pattern

As the course is multidisciplinary, the assessments will be done periodically to gauge the student’s level of understanding and learning. Review writing, weaving together a scrapbook, review tests and photo essays will form part of the assessment.

 End semester evaluation will be based on students setting up an online archive. They shall create an online archive selecting topics and presenting them by blending texts, theory and research. The submission will also have a viva component.  

HIS141 - HISTORY AND CINEMA (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course attempts to map out the connection between history and cinema. It aims to look at how cinema can be treated as a visual text and a source for understanding history. 

Course Outcome

CO1: To enhance and deepen the understanding of history through cinema.

CO2: To enable the students to develop their understanding and awareness of the rich possibilities of cinema and its connection with history.

CO3: To enhance the analytical skills of students and develop an understanding of how cinema engages with socio-cultural and political concerns, by placing the cinema in their historical context and engage with the current debates and future challenges with cinema as a medium.

Unit-1
Teaching Hours:10
Unit 1
 

a)   History as a narrative – History and Truth Contested Notions –Ideology, Sources and Historian

b)   Multiple Identities and Histories – History as a point of reference – Issues of Legitimacy & Justification.

Unit-2
Teaching Hours:10
Unit 2
 

a)     Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History. 

b)    Language of Cinema- Color – Angles – Movement

Unit-2
Teaching Hours:10
UNIT 2
 

a)     Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History. 

b)    Language of Cinema- Color – Angles – Movement

Unit-3
Teaching Hours:10
Unit 3
 

a)     Between History and Cinema:  The problem of linear narratives and flash back – questions of authenticity – definition of authenticity.

b)    Cinema as a political, social and historical text.

Text Books And Reference Books:

Chapman, J. (2003). Cinemas of the World: Film and Society from 1895 to the Present. Reaktion Books.

Chapman, J., Glancy, M., & Harper, S. (Eds.). (2007). The new film history: sources, methods, approaches. Springer.

Ferro, M. (1988). Cinema and history. Wayne State University Press.

Chapman, J. (2005). Past and present: national identity and the British historical. London: IB Tauris.

Miskell, P. (2004). Historians and film. In Making History (pp. 253-264). Routledge.

Nowell-Smith, G. (Ed.). (1996). The Oxford history of world cinema. OUP Oxford.

Raghavendra, M. K. (2014). Seduced by the Familiar: Narration and Meaning in Indian Popular Cinema. Oxford University Press.

Essential Reading / Recommended Reading

Chapman, J. (2013). Cinema, propaganda and national identity: British film and the Second World War. In British Cinema, Past and Present (pp. 213-226). Routledge.

Miskell, P. (2005). Seduced by the silver screen: Film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History47(3), 433-448.

Sedgwick, J., Miskell, P., & Nicoli, M. (2019). The market for films in postwar Italy: Evidence for both national and regional patterns of taste. Enterprise & Society20(1), 199-228.

Raghavendra, M. K. (2011). Bipolar identity: Region, nation, and the Kannada language film. Oxford University Press.

Raghavendra, M. K. (2014). The Politics of Hindi Cinema in the New Millennium: Bollywood and the Anglophone Indian Nation.

Sanyal, D. (2021). MK Raghavendra, “Locating World Cinema: Interpretations of Film as Culture” (Bloomsbury Academic India, 2020).

 

Evaluation Pattern

CIA 1:  10 Marks            

CIA 2:  Mid Semester Examinations 25 Marks

CIA 3:  10 Marks

End semester examination: 50 Marks

Attendance: 5 Marks

LAW141 - CYBER LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Cyber law has emerged as a medium for growth with immense potential for solving many new and interesting challenges.  The course aims at appreciating one of the important emerging areas of law and the nitty-gritty involved in it. This introduces the students to the underlying philosophy of the subject and its relation to other areas focusing on human rights.

UNIT 1 is designed to introduce students to the role of law in technology, especially the internet and is designed to give a brief overview of the historical aspects of the internet. UNIT 2 acquaints the students with the regulation of cyberspace. UNIT 3 deals with digital contracts and information technology, while UNIT 4 deals entirely on cyber crimes which are rampant in the digital era.  UNIT 5 issues in E-commerce. Unit 6 deals with IPR issues in cyberspace and UNIT 7 deals with international regulation of cyberspace.

Course Outcome

CO1: Gain an understanding of the underlying philosophy of cyber law and its relation to information technology.

CO2: Facilitate an overall understanding on needs for regulation of information technology in India

CO3: Impart basic idea of information technology and its relation with digital signature

CO4: Acquaint with legal challenges arising out of privacy issues awareness about the various kinds of cyber crimes and legal issues and cases

Unit-1
Teaching Hours:3
UNIT 1 FUNDAMENTALS OF CYBER LAW
 

An overview of cyber world – Jurisprudence of cyber law – Scope of cyber law – Introduction to Indian cyber law

Unit-2
Teaching Hours:2
UNIT 2 CYBERSPACE
 

Meaning, nature and emergence of cyberspace – Attributes of cyberspace – Classification of cyberspace – Legal framework for cyberspace

 

 

Unit-3
Teaching Hours:2
UNIT 3 DIGITAL CONTRACTS
 

Law of digital contracts – Functions of digital signature – Electronic and digital signature – procedural and functional issues – Legal issues of digital signatures – Certifying authority – Regulatory framework of digital signatures

 

Unit-4
Teaching Hours:2
UNIT 4 CYBER CRIMES
 

Salient features – Cyber crime and related concepts – Types of crimes – Regulation of cyber crime – International perspective

 

Unit-5
Teaching Hours:2
UNIT 5 E-COMMERCE
 

Emerging significant of – e-Commerce – Transactions and Technology of e-Commerce – e-Commerce Contracts – Legal Issues of e-Commerce and Case Laws – e-Commerce Legislations

Unit-6
Teaching Hours:2
UNIT 6 IPR ISSUES
 

IPR - An overview – Copyright issues in Cyberspace – Trademark issues in Cyberspace – Computer software and related IPR issues – Domain names and related issues

Unit-7
Teaching Hours:2
UNIT 7 INTERNATIONAL SCENARIO IN CYBER LAWS
 

European convention of Cyber Crimes – UNCITRAL Model Law on e-commerce 1996 – International Legal Regime relating to IPR – Berne Convention, Rome Convention, WIPO Copyright, UDRP, OECD Convention on Database Protection – Domestic legal regime – Information Technology Act , 2000. 

Text Books And Reference Books:

Seth Karnika, Computers Internet and New Technology Laws. Gurgaon: Lexis Nexis, 2013

Cyber Security & Cyber Laws - by Nilakshi Jain & Ramesh Menon, Wiley 2020

Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency

Essential Reading / Recommended Reading

Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency

Evaluation Pattern

CIA-I:   Assessment Description: Class test for 20 marks on assessing the understanding of the fundamentals of Cyber law. It is a class room test. 2 questions for 25 marks each carrying 12.5 marks.

CIA-II: Oral Presentation, shall be accompanied by PPT by a group of 5 students for maximum of 15 minutes on any Cyber  law issues.

CIA-III: Students will be given a specific topic or case law. They are required to identify the research issues and find an answer to it by analysing the available literature.

MAT001 - BRIDGE COURSE FOR MATHEMATICS I (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:3
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This course aims at enabling the students to bridge the gap between the knowledge of the topics studied earlier and the current course Mathematics I.

Course Outcome

CO1: Understand and apply fundamental mathematical concepts in geometry, algebra and calculus

CO2: Gain competency in solving problems involving functions, limits and continuity

CO3: Attain mastery on basic concepts and standard results in differential calculus

Unit-1
Teaching Hours:5
Sets and Functions
 

Number System, Sets and Set operations, Funcions and Relations -  Properties and Representation 

 

Unit-2
Teaching Hours:5
Algebra of Equations
 

Coordinate geometry - equations of standard curves and lines, Algebra - Solutions of simultaneous equations and quadratic equations, Resolving proper fractions into partial fractions

 

Unit-3
Teaching Hours:5
Limits, continuity and differentiability
 

Limits, continuity and differentiability: basic concepts and standard results

Text Books And Reference Books:

G.B. Thomas, M.D.Weir and J. Hass, Thomas Calculus, 12th ed., Pearson Education India, 2015.

Essential Reading / Recommended Reading

1.   N. P. Bali, Differential Calculus, New ed. New Delhi, India: Laxmi Publications (P) Ltd., 2012.

2. Ralph P. Grimaldi, Discrete and Combinatorial Mathematics – An applied introduction, Pearson Addison Wesley, 5th Edition, 2004.

Evaluation Pattern

Assignment Description

Marks

Library work, Problem Solving Assignments

 30

Test

20

Total

50

MAT121-1 - MATHEMATICS -I (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims at enabling the students to know various concepts and principles of calculus and its applications. Sound knowledge of calculus is essential for the students of mathematics for the better perceptions of the subject and its development.

Course Objectives:

COBJ 1:  gain familiarity with the concepts of limit, continuity and differentiation.

COBJ 2:  understand the relationship between the concepts of limits, continuity and differentiability.

COBJ 3:analyse and interpret the different versions of mean value theorems.

Course Outcome

Unit-1
Teaching Hours:15
Limit, Continuity and Differentiability
 

Limit of a function, continuity, types of discontinuities, differentiability, successive differentiation, Maxima and minima.

Unit-2
Teaching Hours:15
Mean value theorems and Applications
 

Mean value theorems: Rolle’s theorem, Lagrange’s and Cauchy’s first mean value theorems, Taylor’s theorem (Lagrange’s form and Cauchy’s forms of remainder), Maclaurin’s theorem, series expansions, indeterminate forms.

Unit-3
Teaching Hours:15
Functions of two variables
 

Introduction, partial derivatives, Euler's theorem, total derivatives, Taylor's theorem, McLaurin's expansion, Maxima and Minima.

Text Books And Reference Books:

N. P. Bali, Differential Calculus, New Delhi, Laxmi Publications (P) Ltd., India, 2012.

Essential Reading / Recommended Reading

1.      G. B. Thomas, J. Hass, C. Heil, and M. D.Weir, Thomas’ Calculus,  14th ed. New Jersey, USA: Pearson Education, Inc.,  2018.

2.      H. Anton, I. Bivens, S. Davis, Calculus, John Wiley and Sons Inc., 2002.

3.      F. Ayres and E. Mendelson, Schaum's Outline of Calculus, 6th Ed., USA: Mc. Graw Hill, 2013.

4.      J. Stewart, Single Variable Essential Calculus: Early Transcendentals, 2nd Ed., Belmont, USA: Brooks/Cole Cengage Learning., 2013.

5.      S. Narayanan, T. K. M. Pillay, Calculus, Reprint, S. Viswanathan Pvt. Ltd., India, 2009. (vol. I & II.)

6.      M. Spivak, Calculus, 3rd Ed. Cambridge University Press, 2006.

Evaluation Pattern

Component

Mode of Assessment

Parameters

Points

CIA I

MCQ,

Written Assignment,

Reference work, etc.,

Mastery of the core concepts

Problem solving skills.

 

10

CIA II

Mid-semester Examination

Basic, conceptual, and analytical knowledge of the subject

25

CIA III

Written Assignment, Project

Problem solving skills

10

Attendance

Attendance

Regularity and Punctuality

05

ESE

 

Basic, conceptual, and analytical knowledge of the subject

50

Total

100

MAT141 - FOUNDATIONS OF MATHEMATICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier.  This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.

Course Outcome

CO1: Solve problems on sets, union and intersection of sets, complement of sets, inclusion and exclusion principle, linear, quadratic, cubic operations and fourth roots of unity.

CO2: Demonstrate conceptual and working knowledge of Matrices and Determinants.

CO3: Solve linear/nonlinear equations and a system of linear equations.

Unit-1
Teaching Hours:15
Set Theory
 

Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.

Unit-2
Teaching Hours:15
Equations and Inequalities
 

Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x2 + 1 = 0 and introduction to complex numbers -  Square roots, cube roots and fourth roots of unity, inequalities.

Unit-3
Teaching Hours:15
Matrices and Determinants
 

Matrices – Types of Matrices – Operations on Matrices – Expansion of 2nd and 3rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.

Text Books And Reference Books:

1.     D. C. Sancheti and V. K. Kapoor, Business Mathematics, 11th ed., New Delhi, India: Sultan Chand and Sons, 2012.

2.     B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1st ed., Mumbai, India: Himalaya publishing House, 2006.

 

Essential Reading / Recommended Reading

1. S. Narayanan and P. K. Mittal, Text book of Matrices, 10th ed.: S. Chand and Company Ltd., 2010.

2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.

Evaluation Pattern
This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.

The component-wise evaluation pattern is given below:

Component

Mode of Assessment

Parameters

Points

CIA I

Test and written assignment

Basic, conceptual, and analytical knowledge of the subject

 

25

CIA II

Test and written assignment

Application of core concepts and

Problem solving skills.

30

CIA III

Comprehensive Examination

Comprehensive knowledge of the subject and Problem solving skills.

40

Attendance

Attendance

Regularity and Punctuality

05

 

 

MED141 - MEDIA AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course considers the degree to which media influences political opinion and actions and also its impact on public policy in the Indian context. In other words, the course examines the role of news media in the Indian political process from both behavioural and institutional perspectives.

 

Course Outcome

CO1: To understand the concepts and theories that inform us about the role of news media in society.

CO2: To be able to critically analyse the role of Indian media in shaping public opinion.

CO3: To attempt a deconstruction of the role social media plays in shaping the fortunes of politicians.

CO4: To apply this understanding to further greater political participation among students.

Unit-1
Teaching Hours:15
Media & Politics: A Theoretical Perspective
 

Theories of news media

Media as fourth estate of democracy

Media and civic engagement

Politics and social media: Issues and debates

 

Media regulation and politics

Unit-2
Teaching Hours:15
Media & Politics: Dynamics
 

Media and the political communication process

Media and its impact on public opinion

Sociology of news construction

Media’s role in the empowerment of social movements

Role of media in elections- campaigns, strategies and advertisement

Media role in exposing political scandals

 

Media as spaces for dissent, marginal voices and alternative platforms

Unit-3
Teaching Hours:3
Media & Politics: A Critical Appraisal
 

The corporate world, media conglomerates and politics interface

Media’s role in manufactured consent giving

Visual media and political communication

Role of social media in image building

 

Case study- Rebranding of PM Modi

Text Books And Reference Books:

 

Politics of Media, 1st Edition by Ranjith Thankappan, 2016.

Essential Reading / Recommended Reading

Making Sense of Media and Politics: Five Principles in Political Communication, 2nd Edition by Gadi Wolfsfeld, 2022.

 

Political Communication and Mobilisation: The Hindi Media in India, by Taberez Neyazi, 2018.

Evaluation Pattern

Blog (weekly posts)- reflections on issues in the news media

CIA 1- MCQ

CIA 2- Class test

CIA 3- Group presentation

 

ESE- Written exam

MED143 - CELEBRITY PR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

Course Outcome

CO1: Will be able to understand the concept of celebrity PR

CO2: Will be able to understand the role of celebrity presence in the success of a film

Unit-1
Teaching Hours:10
Understanding PR as Strategic Communication
 

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Unit-2
Teaching Hours:10
Celebrity PR and Bollywood
 

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Unit-3
Teaching Hours:10
Celebrity PR Responsibilities & Activities
 

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Text Books And Reference Books:

Barron, Lee. (2015). Celebrity Cultures: An Introduction. SAGE Publications Ltd. Bräu, Marlena. (2013), Twitter Kills The Publicity Star? How social media is influencing the business of Celebrity PR. Grin Verlag Publishing, Germany. Jonas, C Priyanka. (2021). Unfinished: A Memoir. Penguin Viking.

Essential Reading / Recommended Reading

Raju, J Jeetu. (2020). Escape the rat race. Google Books, Thames Publication. Stewart, B James and Abrams, Rachel. (2023). Unscripted: The Epic Battle for a Hollywood Media Empire. Penguin Books.

Evaluation Pattern

Single assessment of 50 marks

PHY141 - FUNDAMENTAL OF FORENSIC PHYSICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces the students to the fundamentals of forensic science. Student will be introduced to the different analytical tool to analyse the results. They will also learn the physics behind investigative method used to gather evident. Finally, students will study emerging use of nanotechnology in forensic science.  

Course Outcome

CO1: Understand the different technique to analyse the results.

CO2: Understand the basic science underlying the motion of bullets, collisions, explosion and blood dynamics.

CO3: Learn about the advantage of nanotechnology in forensic science.

Unit-1
Teaching Hours:15
Analytical instruments and techniques of forensic physics
 

Introduction, electromagnetic spectrum, sources of radiation, their utility and limitations, refractive index, interaction of light with matter, idea on instrumentation and results analysis.

Unit-2
Teaching Hours:15
Forensic physics
 

Scope and significance of forensic physics, basic physics in solving crime, motion of bullet and other projectile, vehicular collisions, blood stain analysis using fluid mechanics, physics of explosions, development and identification of latent fingerprints using optics.

Unit-3
Teaching Hours:15
Nanotechnology in forensic science
 

Nanotechnology, utilization of nanotechnology in analysis of physical evidence, applications of nanotechnology in forensic evidence analysis, introduction to nanomaterials, types of nanomaterials. 

Text Books And Reference Books:
  1. B.B. Nanda and R.K Tiwari, Forensic Science in India: A vision for the Twenty First Centrury, select publishers, New Delhi (2001)
  2. CM Hussain, D Rawtani, G Pandey, M Tharmavaram, Handbook of Analytical Techniques for Forensic Samples: Current and Emerging Developments, ISBN: 978-0-12-822300-0, Elsevier, 2020
  3. M.K Bhasin and S.Nath, Role of Forensic Science in the New Millenium, University of Delhi, Delhi(2002).
  4.  S.H James and J.J Nordby, Forensic Science :An introduction to scientific and Investigative Techniques, 2nd Edition, CRC Press, Boca Raton(2005)
Essential Reading / Recommended Reading
  1. W.G. Eckert and R.K. Wright in Introduction to Forensic Sciiences, 2nd Edition, W.G. Eckert (ED), CRC Press, Boca Raton(1997).
  2. R. Saferstein, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime scene Investigation, CRC Press, Boca Raton (2013)
  3. W.J. Tilstone, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime Scene Investigation, CRC Press, Boca Raton (2013)
Evaluation Pattern

Evaluation will be based on presentations by each student and class work.

PHY142 - ANALOG AND DIGITAL ELECTRONICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course on Basic Electronics and Gadgets is aimed at giving a feel of electronics to non science/core students. It helps them in knowing the fundamentals of various electronic gadgets they use in daily life and related technologies. The course covers  categories of consumer electronic systems, electronic audio systems, basic colour television and video systems, communication systems covering telephone , mobile phone fundamentals and basics of computerhardware. This programme also tries to create awareness about e-waste and its effective management.

 

Course Outcome

CO1: Understand basics of electronic devices and circuits

CO2: Describe the working principles of audio , video and communication systems

CO3: Discuss the fundamentals of computer hardware and e-waste management.

Unit-1
Teaching Hours:15
Introduction to Electronics
 

Electronics and its applications. Electronic components: Resistors, Capacitors, inductors- types, uses. Conductors, insulators, semiconductors- definitions. Semiconductor materials- Silicon, Germanium, semiconductor devices: Diode- working and application of diode as rectifier, Transistor- working, transistor as an amplifier, electronic switch. Electronic DC power supply- basic block diagram. Basics of measuring instruments- DMM and CRO. Hands on with tinkercad tool.

Unit-2
Teaching Hours:15
Fundamentals Of Electronic Communication Systems
 

Basic principle of electronic communication-. Basic operation of transmitter and receivers. AM and FM radio receivers- qualitative description. Frequency allotment. Basics of Microphone, Loud speakers Principle of TV transmission and reception, Colour TV principle,. Digital TV principle- set top converter box, Optical fiber cables- principle of operation, advantages. Fundamentals of cellular mobile phone- Cells, coverage area, roaming, operation (qualitative description). Latest trends in mobile phones, smart phones, generations.

Unit-3
Teaching Hours:15
Basics of Computer Hardware and e waste management
 

Fundamentals of Digital computer, microprocessors, motherboards, power supply - SMPS,  mouse, keyboard, memory devices, Modems, monitors, printers, latest trends in computers, specifications. Internet fundamentals

Electronic waste- brief description, qualitative discussion of hazards of e-waste, the materials responsible, management of e-waste, Indian and global current scenario of e-waste and its management.

Text Books And Reference Books:

[1]. V K Mehta and Rohit Mehta (2011),Principles of Electronics, S Chand and Co, New Delhi.

[2]. B R Gupta (2008) Consumer Electronics, 4th Edition, Kataria &sons, New Delhi.

 

Essential Reading / Recommended Reading

[3]. Bob Goodman (2002. ),How electronic things work, TMH

[4]. https://www.tinkercad.com 

Evaluation Pattern

Evaluation will be based on internal assessment components and a written exam at the end of the course.

Internal assesment : 50 marks

Written exam : 50 marks

PSY143 - ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Artificial intelligence (AI) is the basis for all human-machine interfaces and learning, and it is the future of all complex decision-making across diverse sectors. Students will explore the concepts of HMI and AI and become aware of advances in Artificial Intelligence. Case studies and workshops will allow students to consider how human factors and design thinking are applied in designing an interface and the ethical issues and implications of preserving human values. Through discussion, analysis, and workshops, students move towards designing or modifying a user-centric interface considering any sustainable development goal.

Course objectives: 

  • To explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.
  • To identify the importance and application of human factors and design thinking in interface design. 
  • To evaluate a user-centric interface considering any sustainable development goal.

Course Outcome

CO1: Explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.

CO2: Identify the importance and application of human factors and design thinking in interface design.

CO3: Evaluate a user-centric interface considering sustainable development goals.

Unit-1
Teaching Hours:15
Introduction to AI and HMI
 

Introduction to AI and HMI, Types of AI and HMI, Machine and Deep Learnings and their applications, Current trends and development.

Unit-2
Teaching Hours:15
Human factors & AI
 

Human factors - Sensation, Perception, Apperception, Working Memory, Decision-making, and Design Thinking.

Unit-3
Teaching Hours:15
Principles of interface Design and Application of AI
 

Schneiderman’s eight golden rules, Norman’s model of interaction, Neilson’s Heuristics, Designing for people across the lifespan, and the Application of AI in health, aviation, and the workplace.

Text Books And Reference Books:

Dix, A., Dix, A. J., Finlay, J., Abowd, G. D., & Beale, R. (2003). Human-computer interaction. Pearson Education.

Tenner, E. (2015). The Design of Everyday Things by Donald Norman. Technology and Culture, 56(3), 785-787. 

Essential Reading / Recommended Reading

Burnett, B., & Evans, D. (2016). Designing your life: How to build a well-lived, joyful life. Knopf.

Gassmann, O., & Reepmeyer, G. (2008). Universal design–innovations for all ages. In The silver market phenomenon (pp. 125-140). Springer, Berlin, Heidelberg. 

Davenport, T., & Kalakota, R. (2019). The potential for artificial intelligence in healthcare. Future healthcare journal, 6(2), 94. 

Evaluation Pattern

CIA1 will be an individual assignment.

CIA2 will be a group assignment with individual components for evaluation. 

CIA3 will be a written exam for 2 hours and 50 Marks. CIA3 will have Section- A and Section - B.

Section A (Essay questions). 10 Marks X 3 Questions=30 Marks 

Section B (Case study). 20 Marks x 1Q= 20 Marks

PSY158 - STRESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Stress is a common word used today in everyday walks of life. This course is designed to enable students to understand the nature of stress and stressors at theoretical and Practical level. to understand the impact of stress on health and wellbeing and To analyse the maladaptive and adaptive coping strategies in developing a self-plan to manage stress effectively in a life long process.

Course Outcome

CO1: Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels

CO2: Evaluate personal stressors at various domains of life

CO3: Use various stress management techniques to achieve and maintain well-being.

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress
 

Explain the nature of stress, long-term effects and illnesses that  can result  from stressors at physiological, Psychological and behavioural levels

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
 

Types and Sources of Stress,

Theories and Models of Stress,

Stressors at the workplace,

Stressors unique to age and gender.

Stress and Health: Life style diseases Psychological - Irritability, Depression,

 

Anxiety, Eating disorders, Insomnia

 

Behavioural - Maladaptive, risky

behaviours.

related to stress –

Cardiovascular Disorder, Allergies,

Digestive System Disorder, Recurrent

 

Head ache and Cancer.

Unit-2
Teaching Hours:10
Coping Strategies
 

Evaluate personal stressors at various domains of life

Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
 

Maladaptive Coping Behaviors,

Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.

Individual differences in Coping

Adaptive Coping

Assessment of stress and wellbeing;

self-reflection

Unit-3
Teaching Hours:20
Stress Management Approaches
 

Use various stress management techniquesto achieve and maintain well-being.

Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
 

Breathing Exercise;

Systematic Desensitization;

Progressive Muscle Relaxation Techniques;

Meditation;

Mindfulness, yoga.

Care of the Self:

Nutrition and Other Lifestyle Issues

Develop a personal stress management plan;

suggest stress

management

techniques for various

contexts like academic,

workplace etc

Text Books And Reference Books:

Health Psychology by Taylor; Control your Stress by Piperopoulus Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole

 

Essential Reading / Recommended Reading

The Stress Management Handbook by Selhub Olpin, M. & Hesson, M. (2015). Stress Management for Life:

 

A Research-Based Experiential Approach. 4th edition. Wadsworth Publishing. Cooper,C,& Palmer,S, (2000)Conquer Your tress, London: Institute of personal development Universities Press. Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House. Lee, K. (2014). Reset: Make the Most of Your Stress: Your 24-7 Plan for Well-being. Universe Publishing.

Evaluation Pattern

CIA 1

CIA 2

CIA 3

Attn+CP

20 marks

20 marks

50 marks

10 marks

PSY159 - PSYCHOLOGY OF LEADERSHIP (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course examines the concept of leadership and the psychological and social processes that characterize leadership. We will explore the qualities of effective leadership and the role of situational factors that make some forms of leadership more effective than others. We will explore paradox and complexity in discussions of leadership and will explore the dynamics of identity and power in the unfolding of leadership. In this course, students will not only learn about leadership in traditional ways, such as readings and discussion, but will explore their personal leadership style and plan their goals for personal leadership growth.

Course Objectives:

- To understand and differentiate leadership models, styles, and functions.

- To enhance learners’ knowledge about leading and sustaining diverse teams under diverse circumstances.

- To develop a personal leadership plan using leadership models.

Course Outcome

CO1: Understand and differentiate leadership models, styles, and functions.

CO2: Enhance learners? knowledge about leading and sustaining diverse teams under diverse circumstances.

CO3: Develop a personal leadership plan using leadership models.

Unit-1
Teaching Hours:15
Understanding Leadership
 

Introduction, Functions of a leader, Models, and theories of leadership, Styles in leadership, and Qualities of effective leadership.

Unit-2
Teaching Hours:15
Factors Influencing Leadership
 

Leadership and Power, Leadership and Gender, Leadership and Personality, Leadership and EQ, Leadership and Morals. Leadership and Decision making.

Unit-3
Teaching Hours:15
Personal Leadership Development
 

Personal leadership development models, self analysis and strength mapping, goal setting models.

Text Books And Reference Books:

Haslam, S. A., Reicher, S. D. & Platow, M. J. (2020): The New Psychology of Leadership: Identity, Influence and Power. Routledge

Barling, J. (2014). Science of leadership. Oxford: Oxford University Press.

Rowe, W. G., & Guerrero, L. (2016). Cases in leadership (4th ed.). Sage.

Essential Reading / Recommended Reading

Kotter, J.P. (2012). Leading Change. Harvard Business Review

Northouse, P.G. (2022). Leadership Theory and Practice. ISE Sage.

Evaluation Pattern

CIA1 will be an individual assignment. 

CIA2 will be a group assignment with individual components for evaluation.  

CIA3 will be a written exam for 2 hours and 50 Marks. CIA3 will have Section- A and Section - B.

Section A (Essay questions). 10 Marks X 3 Questions=30 Marks 

Section B (Case study). 20 Marks x 1Q= 20 Marks

SOC143 - SOCIOLOGY THROUGH CINEMA (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course will begin with a session on the Sociology of Cinema and the tools and techniques necessary to analyze the films that will be used in this course as a vehicle to examine society sociologically. This course introduces the student to the discipline of Sociology through cinema from India and elsewhere. It aims to allow students to critically examine society through cinema and its representation.

Course objectives:

  • To enable students to view cinema as a text for sociological analysis
  •  To gain an introduction to the discipline of sociology through cinema

Course Outcome

Unit-1
Teaching Hours:5
Introduction to Sociology
 
  1. Sociology as a discipline
  2. Sociological Imagination
  3. Theoretical perspectives
Unit-1
Teaching Hours:5
Introduction to Sociology
 
  1. Sociology as a discipline
  2. Sociological Imagination
  3. Theoretical perspectives
Unit-2
Teaching Hours:10
Social Structure
 
  1. Community, Association and Institution  
  2. Status and role
  3. Power and authority

Films: Dor (2006), Prem Rog (1982), Roja (1992)

Unit-2
Teaching Hours:10
Social Structure
 
  1. Community, Association and Institution  
  2. Status and role
  3. Power and authority

Films: Dor (2006), Prem Rog (1982), Roja (1992)

Unit-3
Teaching Hours:15
Culture and Socialization
 
  1. Culture
  2. Socialization
  3. Conformity and Deviance

Films: Taare Zameen Par (2007)

Unit-3
Teaching Hours:15
Culture and Socialization
 
  1. Culture
  2. Socialization
  3. Conformity and Deviance

Films: Taare Zameen Par (2007)

Unit-4
Teaching Hours:15
Social Stratification
 
  1. Sex and gender
  2. Race and Ethnicity
  3. Caste and Class 

 Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)

Unit-4
Teaching Hours:15
Social Stratification
 
  1. Sex and gender
  2. Race and Ethnicity
  3. Caste and Class 

 Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)

Text Books And Reference Books:

Burton, E. (1988 ). Sociology and the feature film. Teaching Sociology 16: 263-271.

Dudrah, R K. (2006).  Bollywood: Sociology goes to the Movies. New Delhi: Sage Publications.

Prendergast, C. (1986 ). Cinema Sociology: Cultivating the Sociological Imagination through Popular Film. Teaching Sociology 14: 243-248.

Essential Reading / Recommended Reading

Mills, C. W. (2023). The sociological imagination. In Social Work (pp. 105-108). Routledge.

Evaluation Pattern
CIA 1  10 marks (conducted out of 20 )
 
CIA 2 10 marks (conducted out of 20 )
 
CIA 3 25 marks (conducted out of 50 ) 
 
Attendance 5 marks 

STA101-1 - DESCRIPTIVE STATISTICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides an overview of the fundamental concepts and methods of descriptive statistics, including measures of central tendency and variability, correlation and regression, and probability. The course also covers the historical development of statistics, the presentation of data, and fitting mathematical curves for the data.

Course Outcome

CO1: Demonstrate the history of statistics and present data in various forms.

CO2: Define and distinguish between measures of central tendency in different contexts.

CO3: Interpret the measures of dispersion for various datasets, including real-world data sets.

CO4: Apply the concept of correlation and regression for relating two or more related variables.

CO5: Demonstrate probabilities for various events.

Unit-1
Teaching Hours:12
Organization and presentation of data
 

Origin and development of Statistics- Scope, limitation, and misuse of statistics-Types of data: primary, secondary, quantitative, and qualitative data- Types of Measurements: nominal, ordinal, interval, and ratio scale-Discrete and continuous data-Presentation of data by tables: construction of frequency distributions for discrete and continuous data - Graphical representation of a frequency distribution by histogram and frequency polygon -Cumulative frequency distributions (inclusive and exclusive methods).

Unit-2
Teaching Hours:12
Measures of Central Tendency
 

Meaning, measures of Central Tendency-Arithmetic Mean - Weighted Arithmetic -Mean, median, mode- geometric mean- and harmonic mean and partition values- quartiles, deciles- percentiles.

Unit-3
Teaching Hours:12
Measures of Dispersion
 

Meaning, Definitions, Properties of dispersion – Range, Quartile Deviation, Mean Deviation from Mean and Median, Standard Deviation and coefficient of variation. Skewness & Kurtosis-meaning, difference between dispersion, skewness, Kurtosis, Karl Pearson’s and Bowley’s measures of skewness, Types of kurtosis and Calculation of Kurtosis and its interpretation- Relationship between Skewness and kurtosis.

Unit-4
Teaching Hours:12
Correlation and Regression
 

Correlation: Scatter plot - Karl Pearson coefficient of correlation - Spearman's rank coefficient of correlation - Regression: Concept of errors - Principles of Least Square - Simple linear regression and its properties - multiple and partial correlations (for 3 variates only).

Unit-5
Teaching Hours:12
Basics of Probability
 

Random experiment, Sample point, and Sample space -Event, Algebra of events -Definition of Probability: classical, empirical, and axiomatic approaches to probability -Properties of probability, Theorems on probability -Conditional probability and independent events -Laws of total probability, Bayes’ theorem, and its applications.

Text Books And Reference Books:

Gupta S.C and Kapoor V.K, Fundamentals of Mathematical Statistics, 12th edition, Sultan Chand & Sons, New Delhi, 2020.

Essential Reading / Recommended Reading
  1. P., Mukhopadhyay, Mathematical Statistics, Books and Allied (P) Ltd, Kolkata, 2018.
  2. R.E. Walpole, R.H. Myers and S.L Myers, Probability and Statistics for Engineers and Scientists, Pearson, New Delhi, 2017.
  3. D.C. Montgomery and G.C. Runger, Applied Statistics and Probability for Engineers, 7th Edition, Wiley India, New Delhi, 2018.
  4. B.L Agarwal, Basic Statistics, 6th Edition, New Age International (P) Limited Publishers, 2018.
Evaluation Pattern

 

CIA :50%  ESE:50%

STA161-1 - COMPUTATIONAL STATISTICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical and computational problems using MS Excel. It helps to explore, analyse and visualize data using excel formulas and data analysis tools.

Course Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Analyze the given problem and solve using Excel.

CO3: Infer the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

Unit-1
Teaching Hours:15
Basics
 

Theory: 5hrs

Introduction: File types, Spreadsheet structure, Menu bar, Quick access toolbar, Mini toolbar, Excel options. Formatting: Format painter, Font, Alignment, Number, Styles, Cells, Clear, Page layout, Symbols, Equation, Editing, Link, Filter, Charts, Formula Auditing. Overview of Excel tables and properties.

 

Unit-1
Teaching Hours:15
File exchange and Data cleaning
 

Importing data from different sources - text file, web page and XML file, Exporting data in different formats - text, csv, image, pdf etc. Creating database with the imported data. Data tools: text to column, identifying and removing duplicates, using format cell options, Application of functions - Concatenate, Upper, Lower, Trim, Repeat, Proper, Clean, Substitute, Convert, Left, Right, Mid, Len, Find, Exact, Replace, Text join, Value, Fixed, etc.

 

Lab: 10 hrs

 

LAB 1: Introducing the basics of excel.

LAB 2: Working with the title bar and the ribbon display options.

LAB 3: Importing data from various sources and exporting in different formats.

LAB 4: Application of functions for text.

Unit-2
Teaching Hours:15
Logical and Conditional functions
 

Theory: 5hrs

 

Data manipulation in table using shortcuts, using formulas and function, missing value handling in graph using example of scatter graph with connecting line. Logical functions: AND, OR XOR, NOT, Conditional functions: IF, IFERROR, IFS, SWITCH. Date and Time: Date, Time, Now, Today, Year, Eomonth, Edate, Workdays, Workdays.Intl, Yearfrac.

Unit-2
Teaching Hours:15
Lookup and Reference Functions
 

Lookup and Reference Functions: LOOKUP, VLOOKUP,HLOOKUP,INDEX, MATCH.CHOOSE, OFFSET, HYPERLINK. Mathematical Operations: SUM, PRODUCT, AGGREGATE, SUBTOTAL.

 

Lab: 10 hrs

 

LAB 5: Missing value handling in graph

LAB 6: Logical Functions and Conditional functions

LAB 7: Implementing Lookup statements

LAB 8: Implementing Reference functions

LAB 9: Implementation of Mathematical Operations.

Unit-3
Teaching Hours:15
Statistical Functions, Macros and Security
 

Theory: 5 hrs

 

Count, Frequency, Percentiles, Quartiles, Rank, Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis -partition values - graphical and diagrammatic representation of data: histogram - bar diagram -charts - line graphs - correlation - linear regression. Using macros for data entry, importing files, Different types of security available in Excel to protect the contents. Construction of dashboard.

 

Lab: 10 hrs

 

LAB 10: Measures of Central tendency and Dispersion 

LAB 11: Graphical and diagrammatic representation of data

LAB 12: Implementation of Macros.

Text Books And Reference Books:
  1. Walkenbach J, Microsoft Excel 2013 Bible: The Comprehensive Tutorial Resource, Wiley India Pvt Ltd, New Delhi, 2016.
  2. Alexander M, Excel 2016 formulas, Wiley India Pvt Ltd, New Delhi, 2016.
Essential Reading / Recommended Reading
  1. Olafusi M, Microsoft Excel and Business Data Analysis for the Busy Professional, Create Space Independent Publishing Platform, 2016.
  2. McFedries P, Excel Data Analysis Visual Blueprint, 4 th Edition, Wiley India Pvt Ltd, New Delhi, 2013.
Evaluation Pattern

CIA :50%  ESE:50%

 

THE141 - THEATRE APPRECIATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is a participatory practice course, which makes Theatre appreciation applicable to all. It includes different Theoretical, Interactive and Participatory sessions from experts in the cultural industry. It also envisages witnessing live performances and digital performances to enhance the knowledge of the domain, which supports learning with clarity.

This course deals with five strands; Plays, Players, Places, Playgoers, and Performance practice.

Course Outcome

CO1: Able to appreciate the Theatre Art form as a whole.

CO2: Able to analyse and understand the aesthetics of the Theatre Performances.

CO3: Able to appreciate the performer's practices and the audience's reception.

CO4: Able to critically review live and digital Theatre performances.

Unit-1
Teaching Hours:5
Plays
 

Focus on Author and Texts.

Theatre Plays, Theatre text, What is Plays, Play style, Author, Dramatic text, Play text.

So, here is Talk, Play Reading 

Unit-2
Teaching Hours:5
Players
 

Focus on Acting practices and training.

How the plays can be played by players-who are the Players-Players are nothing but Actors/Performers, all Players are Directors cum Practitioners.

How these players Enact, Perform, Prepare, and how these Players are subjected to Acting training.

Players' concept -Acting, Directing, Design.

Players are playing a play.

So here is a workshop model planning.

Unit-3
Teaching Hours:5
Places
 

Focus Design concept.

What are the places where the Act happens -different stages, different Theatre, practice, live, video.

How places interact, Act happens, Events take place, What are the different Stage places, and how places connect with the significant aspects of the design; in this liveness, the video presentation will be there to make them understand different kinds of places and events. 

Unit-4
Teaching Hours:15
Playgoers
 

Focus on Audience appreciation and participation of the audience.

Devising plays, Theatre dimension, Performance Devise, Analyse the Process.

How Playgoers or the Audience appreciate, involve, interact and immersively participate in the Theatre practice.

So there we devise practices. 

Unit-5
Teaching Hours:10
Performance practice
 

Focus on Theatre practice and performance.

Where a play or Devised Theatre performance will be done with the Students/ Participants.

Text Books And Reference Books:

Theatre: The Lively Art11th Edition​ By Edwin Wilson and Alvin Goldfarb,2022

Essential Reading / Recommended Reading

Theatre, Brief13th Edition​,By Robert Cohen, Donovan Sherman and Michelle Liu Carriger​,2023

Evaluation Pattern

Evaluation CIAs :2 Hrs

Writing assignments, Live performance watching, and review writing.

Evaluation ESE :3 Hrs

End Semester Exam will be a performance and submission of journals.

THE142 - IMPROVISATION AND DEVISED THEATRE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

l  To gain an understanding of principles and techniques of improvisation.

l  Develop skills in collaborative script development and performance.

 

 

Course Outcome

CO1: Apply an understanding of practical proficiency in executing the fundamental principles of a variety of devising techniques and improvised scene work in rehearsals and project development

CO2: Students will showcase acquired skills through practical performances of devised and improvised live theatre

Unit-1
Teaching Hours:4
Rules of Comedy
 

Application of comedy rules through scene work, theatre sports, monologues, and play development

Unit-2
Teaching Hours:6
Short Form Improvisation
 

Concepts of endowment, justification, plot progression, and ensemble/group mind are explored through short form stage scenarios

Unit-3
Teaching Hours:7
Sketch Writing
 

Concept mining, plot structures, collaborative scripts, and using improvisation as a writing tool within a performance ensemble

Unit-4
Teaching Hours:7
Long Form Improvisation
 

Students will explore case studies and history of long form improvised performance and practice rehearsing and performing “The Harold” for test audiences 

Unit-5
Teaching Hours:6
Devised Theatre Companies and Practices
 

Case studies of historic and contemporary devised theatre companies, paired with practical experiments in devising through imagery, text, and movement solutions 

Unit-6
Teaching Hours:15
Devised Performance Scripts
 

Research, story development, and improvisation will result in a devised theatrical performance for a public audience that will showcase the tools and skills employed in the previous units

Text Books And Reference Books:

1.           Lynn, Bill. Improvisation for Actors and Writers: A Guidebook for Improv Lessons in Comedy. Colorado Springs: Meriwether Publishing, 2004. Print 

2.           Halpern, Charna and Del Close. Truth in Comedy: The Manual of Improvisation. Colorado Springs: Meriwether Publishing, 1994. Print

3. Playscripts selected by instructor and actors for case study projects 

Essential Reading / Recommended Reading

1.           Spolin, Viola. Improvisation for the Theater. Evanston, Illinois: Northwestern University Press, 1999. Print 

 

2.           Halpern, Charna. Art by Committee: A Guide to Advanced Improvisation. Colorado Springs: Meriwether Publishing, 2004. Print

Evaluation Pattern

Evaluation Pattern: Conducted internally at the departmental level

 

Assignment 1:  Quiz on Comedy Rules & Theatre Sports Practical Performance

Assignment 2:  Script Submission & Performance of Collaborative Comedy Sketch

Assignment 3:  Presentation & Student-Led Training Session from Historic Theatre Collectives

Assignment 4:  Actor Showcase Through Live Performances of Original Devised Theatre Pieces

BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.

 

 This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

 

Course Objectives: This course intends

  Describe the history of the advertising industry and its relation to today’s marketplace.

   List the roles and responsibilities of various advertising, marketing, and promotions professionals.

Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

Course Outcome

CO1: Understand fundamental concepts of Advertisement and Sales promotion

CO2: Understand importance of Integrated Marketing Communications strategies

CO3: Explain about creative Process in Advertisement ans Sales Promotion.

Unit-1
Teaching Hours:8
Introduction to Marketing Communication
 

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Unit-2
Teaching Hours:6
Marketing Communication Strategy
 

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Unit-3
Teaching Hours:6
Advertising
 

Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21st Century.

Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
 

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.

Unit-5
Teaching Hours:10
Advertisement Development
 

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies

Unit-6
Teaching Hours:7
Sales Promotions
 

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.

Text Books And Reference Books:

Core Text:

 

  1. Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
  2. William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading

Reference Books:

 

  1. Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
  2. K. D. Koirala, Marketing Communications, Buddha Publications.
  3. Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
  4. Advertising Management, Jethwaney, Jain, Oxford.
Evaluation Pattern

Assessment:

 

Components of assessment

Components

CIA I

CIA II

CIA III

Attendance

Marks

20

20

50

5

Weightage

50%

50%

50%

100%

Total

10

10

25

5

BBA142C - FUNDAMENTALS OF DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  

This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms.

Course Objectives: 

 

  1. To understand the role of digital marketing in driving business growth
  2. To get familiarized with the various modes of getting business online
  3. To use E-Marketing Campaigns effectively 
  4. To leverage the benefits of Social Media Marketing
  5. To get insights on various digital marketing strategies

Course Outcome

CO1: Understand about Digital Marketing

CO2: Analyse various Content Management System to select the appropriate one for Website Design

CO3: Design E-Mail marketing campaigns

CO4: Analyse the potential of Social Media Marketing

CO5: Analyse and select appropriate digital marketing strategies

Unit-1
Teaching Hours:8
Introduction to Digital Marketing
 

Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan

Unit-2
Teaching Hours:8
Online Presence
 

Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans

Unit-3
Teaching Hours:8
E-Mail Marketing
 

E-Mail Marketing: Significance, Process, E-Mail Marketing Strategy, E-Mail Marketing Campaign with MailChimp

Unit-4
Teaching Hours:8
Social Media Marketing
 

Overview of Social Media Platforms, Selecting Channels, Publishing Content, Twitter Marketing, LinkedIn Marketing, YouTube Marketing 

Unit-5
Teaching Hours:8
Digital Marketing Strategies
 

Content Marketing, Video Marketing, Affiliate Marketing, Web Remarketing, Podcast Marketing

Unit-6
Teaching Hours:5
Practical / Hands on Sessions
 

Content Creation  - Digital Content Creation – hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD ]

 

Strategy for Campaign - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns

Text Books And Reference Books:
  1. Seema Gupta, “Digital Marketing, 3rd  edition”, McGraw Hill (2022)
  2. Jeremy Kagan , Siddharth Shekhar Singh, “Digital Marketing: Strategy & Tactics”, Wiley (2020)
  3. Puneet Bhatia, “Fundamentals of Digital Marketing, 2nd Edition”, Pearson (2019)
  4. Ryan Deiss, Russ Henneberry, “Digital Marketing for Dummies”, Wiley (2020)
  5. Simon Kingsnorth, “Digital Marketing Strategy: An Integrated Approach to Online Marketing” Kogan Page
Essential Reading / Recommended Reading
  1. Seema Gupta, “Digital Marketing, 3rd  edition”, McGraw Hill (2022)
Evaluation Pattern
  1. Evaluation Pattern
     

    CIA 1- 20 marks

    CIA 2- 20 marks

    CIA 3- 50 marks

BBA142D - WEALTH MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

This course examines the investment and financial issues arising from personal wealth management activities. The course commences with an introduction to the financial planning industry and the regulatory framework. It then covers various topics required for constructing a comprehensive financial plan, including identifying client financial status and goals, asset allocation, securities trading, managed funds, superannuation, estate planning, and social security. This course focuses on understanding the nature, usage, and regulations of the advice of various financial products and legal instruments for developing personal wealth management plans.

Course Outcome

CO1: Demonstrate an understanding of the theories and concepts of the financial planning process and wealth creation

CO2: Create a personal financial plan

CO3: Analyse the risk-return characteristics of different asset classes available to individuals for investing

CO4: Create portfolio for a client based on their risk tolerance, constraints and unique life circumstances

CO5: Evaluate different types of life insurance policies for the selection of the best one

CO6: Construct a succession plan

Unit-1
Teaching Hours:5
Introduction to Wealth management and Financial Planning
 

Meaning and objectives, Steps in financial planning

 

Personal Financial Planning Process, Service of Financial Consultant                   ( 5 Hours) 

Unit-2
Teaching Hours:5
Economy & Wealth Management
 

Financial Planning to Wealth Management, Economic Cycles and Indicators - Lag Indicators - Co-incident Indicators - Lead Indicators, Interest Rate Views, Currency Exchange Rate. SIP, AWP and Systematic Transfer.                                                                                     ( 5 Hours) 

Unit-3
Teaching Hours:20
Investment & Risk Management
 

Investment Avenues: Equity, Debts & Alternative Assets, Active and Passive Exposures, Deposits and Debt Securities, Credit Exposure and Debt Investments, Concentration Risk, Passive Investments in Debt, Alternative Assets Investment Routes, Public provident Fund Employees Provident Fund

Alternative Assets returns from Gold, Real Estate, Role of Real Estate, Real Estate Investment Routes, Real Estate Indices – Assets and liabilities  

Portfolio  Management                                                                                  

Unit-4
Teaching Hours:5
Insurance and Risk Management
 

Life insurance policies

 Health Insurance and Property Insurance

 

 

Unit-5
Teaching Hours:5
Retirement Planning and wealth management
 

Introduction to Retirement Planning - Types of Retirement Plans – Defined Benefit and Defined Contribution plan, Superannuation and other retirement plans, Group Life and Health Insurance; Retirement planning and Strategies.                                                             

Unit-6
Teaching Hours:5
Succession Management
 

Nomination, Inheritance Law, Will & Trust,                     ( 5 Hours)                                                 

 

 succession plan for the family business 

Text Books And Reference Books:

Sankaran,Sundar, Wealth Engine: Indian Financial Planning & Wealth Management Handbook,

 

[Vision Books, 2012]

Essential Reading / Recommended Reading
  1. Harols R. Evensky & Stephen M. Horan (2011). The New Wealth Management: The Financial Advisors Guide to Managing and Investing Client Assets. New Delhi. McGraw – Hill.
  2. S. K. Bagchi (2009). Wealth Management. New Delhi. Jaico Publishing House.
  3. Mark Diehl (2011). The Wealth Management Manual. New Delhi. Aventine Press.
  4. Dun & Bradstreet (2009). Wealth Management, New Delhi. Tata McGraw Hills Publications.
  5. Kapoor Jack R, Dlabay L R, Huges R J (2008). Personal Finance. New Delhi: Tata Mc-Graw Hills Publications
  6. NCFM Wealth Management Module
Evaluation Pattern

CIA-1 20 MARKS 

CIA-2 20 MARKS 

CIA-3 50 MARKS 

BBA142E - WORKING WITH SPREAD SHEETS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: In this course, you will learn the basic and advanced functions of excel through guided demonstration. Each week you will build on your excel skills and be provided with an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a mini-project. Please note, the content in this course was developed using a Windows version of Excel 2013 and 2016.

Course Objectives:

       To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

       To compare and contrast formulas and functions in Excel.

       To examine, interpret and analyse data using the database functions of Excel.

  • To model the chart function of Excel to represent numeric data in multiple formats.

Course Outcome

CLO1: Students are able to demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

CLO2: Students are able to compare and contrast between formulas and functions in Excel.

CLO3: Students are able to examine and interpret data using the database functions of Excel.

CLO4: Students are able to model the chart function of Excel to represent numeric data in multiple formats.

Unit-1
Teaching Hours:7
Introduction to Spread Sheet Level of Knowledge: Application
 

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets, Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Unit-2
Teaching Hours:7
Fundamental tools in Spreadsheet Level of Knowledge: Application
 

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting, Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Unit-3
Teaching Hours:7
Functions in Spreadsheet Level of Knowledge: Application
 

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions, Using Text to Columns, the Paste Special Function, Tracking Changes in Excel, Merging and Compare Excel Workbooks, Data Validation, Subtotals and Grouping, Consolidating Data

Unit-4
Teaching Hours:8
Spreadsheet for Analysis Level of Knowledge: Application
 

Scenario Analysis, Data Tables in Scenario Analysis, What-if Analysis, Mats and Trig Functions, Text Functions in Excel, Using Lookup Functions, Vlookups, HLookups, Using Statistical Functions, Database Functions, Formula Auditing and Error Tracing, Hyperlinks in Excel, Linking Data

Unit-5
Teaching Hours:8
Data Visualization using tables and charts Level of Knowledge: Application
 

Understanding Pivot Tables, Using Pivot Charts, Workbook Properties, Protecting and Sharing Worksheets, Understanding to Macros, Custom Number Formats in Excel, Using Custom Lists, Working with Templates, Data Encrypting and Finalising Workbooks, Data analysis in Excel using classic tools, such as pivot tables, pivot charts, and slicers, on data that is already in a worksheet / grid data, Excel data model, DAX expression

Unit-6
Teaching Hours:8
Foundations of SQL
 

Power Query add-in in Excel 2013, build an Excel data model from a single flat table, import multiple tables from a SQL database, Create a mash-up between data from text-files and data from a SQL database. Cube functions, Timelines, Hierarchies, Slicer and Assessment (MCQ)

Text Books And Reference Books:
  1. “Microsoft Excel 2019: Data Analysis and Business Model” by L. Winston Wayne, PHI Learning Publishers, ISBN: 978-9389347180.
  2. “Excel 2019 All-in-One: Master the new features of Excel 2019/Office 365”, by Lokesh Lalwani, ISBN: 978-9388511582.
Evaluation Pattern

CIA DETAILS      MARKS DETAILS

CIA 1                        20

CIA II                       20

CIA III                     50

Attendance marks will be added as per the attendance policy

BBA142F - FINANCIAL EDUCATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course covers topics such as income, expenditure, savings & investment avenues, borrowing, managing risk, budgeting, etc. Participants would also learn about various financial institutions and in what ways they can benefit from these institutions. The course helps participants to become aware of different products through which they can meet their financial needs and learn about the benefits of prudent financial behavior.

Course Outcome

CO1: Demonstrate an understanding of key concepts, principles, and models related to financial education.

CO2: Evaluate the importance of financial education in personal life.

CO3: Learn to apply the theories and concepts of finance to practical situations

CO4: Analyze various investment avenues that are suitable for personal financial goals.

Unit-1
Teaching Hours:7
Introduction to Financial Education
 

Need for Financial Literacy, Role of financial education in achieving financial well-being, Importance of Financial Planning, Key concepts of Personal Finance: Savings, Investment, Borrowing, Income and Expenses, Surplus/Deficit, Assets and Liabilities, Inflation, Time Value of Money, Active and Passive Income, Instant and Delayed Gratification, etc. Power of compounding and Rule of 72, Concept of Rupee Cost Averaging.

Unit-2
Teaching Hours:7
Financial Planning and Budgeting
 

Define Financial Planning, Financial Planning Process, Steps involved in Financial Planning Process, SMART financial goals, and three pillars of investments. Concepts of risk and return, Budgeting and its importance in financial planning.

Unit-3
Teaching Hours:7
Savings-related products
 

Types of bank accounts: Savings account, Current account, fixed deposits, recurring deposits. Various modes of transfer through banking channels: NEFT, RTGS, IMPS, UPI. Account opening process and importance of KYC norms. Do’s and don’ts while using digital payments. Credit cards and Debit cards. Role of Reserve Bank of India.

Unit-4
Teaching Hours:10
Investment in Securities Market
 

Investment avenues offered by Securities Markets, Primary Market and Secondary Market, Operational aspects of securities markets: placement of orders, contract note, pay-in, and pay-out, trading and settlement cycle. Various risks involved in investing in securities markets. Benefits of investing through Mutual Funds. Mutual Fund categorization and product labeling of mutual funds. Systematic Investment Plan (SIP) and its advantages. The role played by Commodity Derivatives markets in the hedging of commodity price risk. Products traded in Commodity Derivatives Exchanges and their usefulness to various stakeholders.

Unit-5
Teaching Hours:7
Insurance-related Products and Pension Planning
 

Role of Insurance as a risk management tool, various types of Insurance products and their key features. Regulatory role of IRDAI. Importance of Pension and its Role in providing financial security in old age. National Pension System (NPS).

Unit-6
Teaching Hours:7
Borrowing Related Products
 

Borrowing, Collateral and Equated Monthly Instalments (EMI). Documents required for obtaining Loans. Various loan products offered by Financial Institutions and their key features. 5Cs of Credit. Credit Information Organizations and Credit Score.

Text Books And Reference Books:
  • Zvi Bodie;Alex Kane;Alan J. Marcus;Pitabas Mohanty. (2019): Investments, Pearson Publications, New Delhi.
Essential Reading / Recommended Reading
  • RBI Financial Education Handbook
  • NSE Knowledge Hub, an AI-powered Learning Experience Platform for BFSI
  • NSE Academy Certification in Financial Markets (NCFM) Modules.
Evaluation Pattern

CIA DETAILS      MARKS DETAILS

CIA 1                        20

CIA II                       20

CIA III                     50

Attendance marks will be added as per the attendance policy

BBA142G - GROUP AND TEAM EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The success of organizations is predominantly determined by the effectiveness of their people resources. To succeed in this global competition, organizations must build high-performing teams. The core of building high-performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth. 

 The course aim at 

  • To facilitate a better understanding of the group and the phase of group development 
  • To provide a deeper understanding of team dynamics and qualities of being a good team player. 
  • To learn to resolve team conflicts and build synergy. 
  • Build trust, offer constructive feedback, coach and mentor others. 
  • To inculcate the spirit of working as a team player.

 

Course Outcome

CO1: Define the concept of groups and stages of group development.

CO2: List the nuances of working as a team and the qualities of a good team player.

CO3: Build teams, achieve synergy and resolve team conflicts.

CO4: Analyze and offer constructive feedback, coaching and mentoring.

CO5: Choose to collaborate effectively and work as a team

Unit-1
Teaching Hours:9
Understanding Group Dynamics
 

Concept of Groups, Types of Groups, Reasons People Join Groups, Phases of Group Development, Group Cohesiveness, Group Think, Group Decision Making, Techniques.

Unit-2
Teaching Hours:9
Managing Teams
 

Concept of Team, the Significance of working as a Team, the Difference between Work Groups and Work Teams, Types of Teams, Team Effectiveness, Qualities of a good Team Player, and Self-Managed Teams

Unit-3
Teaching Hours:9
Team Building
 

Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy through Teamwork.

Unit-4
Teaching Hours:9
High Performing Teams
 

Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.

Unit-5
Teaching Hours:9
Experiential Learning
 

Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High Performing Teams and Achieving Team Effectiveness

Text Books And Reference Books:

·       Robbins, P.S. (2022) Organizational Behavior: International Version. 19th Edition, Pearson Higher Education.

·       Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., & Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.

Essential Reading / Recommended Reading

·       https://hbr.org/2016/06/the-secrets-of-great-teamwork

·       https://www.forbes.com/sites/forbeshumanresourcescouncil/2020/09/16/14-characteristics-of-high-performing-teams/?sh=4708d51316c6

https://hbr.org/2021/10/5-things-high-performing-teams-do-differently

Evaluation Pattern

CIA 1 20 Marks

CIA 2 20 Marks

CIA 3 50 Marks 

Marks for attendance will be addedd as per University policy.

CHE141 - CHEMISTRY IN ACTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course deals with the abundance of elements on earth and in biological systems and their inevitable role in the functioning of the living systems and the universe

This course highlights the chemistry in action in drug usage, detection of disease, infection, drunken drive, in metal extraction process, in working principle of home appliances, in recreation, in archaeology, and in human system

This course deals with the application of chemistry in forensics

This course emphasis the need for sustainable energy and environment.

This course is intended to

Evoke an understanding on the inevitable role of chemistry in biological system as well as the environment

Make students appreciate chemistry in action in different fields of application and in daily life

Create an awareness regarding need for sustainable energy and environment.

Course Outcome

CO1: Gains understanding on the inevitable chemistry in action in biological system

CO2: Gains understanding on the abundance of different elements and their action in biological system and in the universe

CO3: Able to practice the principles of sustainable chemistry and proper usage of energy in daily life

Unit-1
Teaching Hours:5
Distribution of elements on Earth and in living systems
 

Natural abundance of elements, Elemental composition of human body.

Sodium chloride a common and important ionic compound- hydrated salts and their applications (cement).

 

Eg.Alums, plaster of paris- 1 hr (asynchronous)

Unit-2
Teaching Hours:6
Carbon atom: The building block of life
 

Carbon based molecules in Biological systems-proteins, nucleic acids, carbohydrates, fats. Carbon cycle,

Changes in carbon cycle. Allotropes of carbon-2 hr (asynchronous)

Unit-3
Teaching Hours:5
Design in molecules
 

Molecules and perception- the molecular basis of smell and taste.

The design in light and

Fire- (synchronous)

 

The versatile molecule: water.

The design in oxygen-

 

(asynchronous)

Unit-4
Teaching Hours:5
Common drugs including drugs of abuse
 

Classification of drugs and their effects.

1. Paracetamol

2. Ibuprofen

 

3. botox

4. chloramphenicol (synchronous)

 

 

5. cocaine, 6. Cannabis (asynchronous)

Unit-5
Teaching Hours:5
Chemistry of Atmosphere
 

Phenomena in the outer layers of atmosphere, Depletion of ozone in the stratosphere,

volcanoes, The greenhouse effect, Photochemical smog (synchronous)

 

 Acid rain, Indoor pollution(asynchronous)

Unit-6
Teaching Hours:4
Out of Oxygen
 

Industrial, commercial, medical and scientific applications of oxygen-Steel making, in rocket

engines, water and waste treatment processes.

 

Oxygen crisis-Does the earth run out of oxygen. Burning oil, coal, gas, wood or other organic materials, the O2 we breathe, to break carbon-hydrogen bonds and release energy. Combustion, carbon dioxide. The concept of oxygen bar- (synchronous)

Unit-7
Teaching Hours:5
Chemistry in Daily Life
 

Breath analyser, metals from sea, microwave ovens-dipole moments at work. Ice skating,

desalination-reverse osmosis. Determining the age of artifacts.

(synchronous)

 

Haemoglobin, pH of blood.

antacids and pH balance in stomach. How an egg shell is made ?- (asynchronous)

Unit-8
Teaching Hours:2
Chemical Mysteries
 

Who killed Napolean-Arsenic poisoning, Marsh test for arsenic.

Gold finger printing by mass spectrometry 

Unit-9
Teaching Hours:5
Future Chemistry
 

What is in store for the near future, Energy and environment Energy production and energy

utilization.

 

The nature of energy and types of energy. (synchronous)

Radioactivity-Demand for energy (asynchronous)

Unit-10
Teaching Hours:5
Green Chemistry
 

Waste minimization, design of safer and more efficient processes for waste management.

waste management (synchronous).

 

Sustainable Chemistry. (asynchronous)

Text Books And Reference Books:

[1] Nina Morgan Chemistry in Action: The Molecules of Everyday Life, 1 st ed, Oxford

University Press, 1995.

 

[2] John T. Moore Chemistry for Dummies 1 st ed. For Dummies, 2002.

Essential Reading / Recommended Reading

[3] Raymond Chang, Chemistry. 8 th ed, Mc Graw Hill, 2002..

[4] Kirpal Singh Chemistry in Daily Life, 2 nd ed Prentice-Hall of India Private

 

Limited, 2008.

Evaluation Pattern

1.  CIA -1 ……………………….                           25Marks

2.  Mid-term Test (CIA-2)………………………   25 Marks

3.  End-semester examination …………………    50 Marks

       

                                TOTAL                              100 Marks

COM147 - E-COMMERCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course intends to make the students familiar with the essential concepts for steering business transactions through the various resources of E-Commerce. As a prerequisite, the students should be having a basic knowledge about computers, networks and information technology.

Course Outcome

CO1: To provide exposure to the students about the various avenues of e-commerce.

CO2: To develop e-business plans.

CO3: To understand the various principles, models and concepts of e-commerce business models and revenue models

CO4: To understand, develop and apply the concepts of e-marketing strategies.

CO5: To understand the various electronic payment systems available.

CO6: To get equipped with the knowledge of creating simple websites.

Unit-1
Teaching Hours:10
E-Commerce Framework
 

E-Commerce Concepts: Electronic   Commerce   –   Mobile   Commerce   -   Social   E-Commerce and Wisdom of Crowds – Local Commerce – Conversational Commerce; B2C, B2B – Private Industrial Network, Net Marketplace, C2C; Indian E-Commerce Environment; Creating Business Plans – Creating Business Plans for E-Business Ideas.


Practical: Creating an e-business plan through brainstorming and ideation.

Unit-2
Teaching Hours:10
Business Models and Revenue Models
 

Business Models: E-Tailer – Market Creator – Content Provider – Community Provider – Portal – Service Provider; Revenue Models: Advertising Revenue Model – Sales Revenue Model – Subscription Revenue Model – Freemium Revenue Model – Transaction Fee Revenue Model – Affiliate Revenue Model.

 


Practical: Choosing suitable e-business model and revenue model for the chosen business plan.

Unit-3
Teaching Hours:12
E-Marketing
 

Electronic Marketing: Traditional Marketing, Concepts of STP, Identifying Web Presence Goals, Achieving Web Presence Goals, Uniqueness of Web, Meeting the Needs of Website Visitors, E-Marketing Value Chain, Site Adhesions, Maintaining a Website. Internet Advertising: Types, Advantages, Guidelines; Push and Pull Marketing, E-Cycle of Internet Marketing, Measuring the Effectiveness of E- Advertising, E-Branding.


Practical: Designing an electronic marketing strategy for the chosen business plan.

Unit-4
Teaching Hours:8
E-Payment Systems & Website Creation
 

Electronic Payment Systems: Electronic Clearing System, NEFT, RTGS, Digital Cash, Currency Servers, Virtual Currencies, Bitcoins, Debit Cards, Credit Cards, Digital Credit Cards, Smart Cards, Digital Wallets, Electronic Cheques, Online Stored Valued Systems, Mobile Payment Systems, Emerging Financial Instruments.


Practical: Creating websites using online website building tools like wix.com,

 

godaddy.com, for the chosen business plan with appropriate electronic payment system.

Unit-5
Teaching Hours:5
Careers and Threats in E Commerce
 

Impact of E Commerce on Business, Banking, E Governance, Tourism, Real Estate, Book Publishing, Careers in E Commerce as Business Analyst, E Business Consultant, Customer Relationship Manager, Supply Chain Manager, Project Manager, Database Administrator.  E Commerce certification courses.  E-Commerce Threats and Security – Virus, Cyber Crime, Firewall, Proxy Server, Privacy and Cyber Law.

Practical:  Introduction to MOOC courses in E Commerce (Coursera, edEx, Udacity, Udemy, FutureLearn)

 

 

Text Books And Reference Books:
  1. Kamlesh.K.Bajaj and Debjani Nag, “E-Commerce: The Cutting Edge of Business”, Tata McGraw-Hill Education, (Latest Edition).
  2. C.S.V.Murthy; “E-Commerce”, Himalaya Publishing House, (2018).
  3. Manjot Kaur; “Introduction to E-Commerce”, Kalyani Publishers, (2018).
Essential Reading / Recommended Reading
  1. Gray P. Schneider, “E- Commerce”, Course Technology, (Latest Edition)
  2. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, “E-Commerce: Fundamentals and Applications”, John Wiley & Sons Ltd (Latest Edition)
  3. https://www.bplans.com/e-commerce_startup_business_plan/executive_summary_fc.php
Evaluation Pattern
  • CIA ONE: Caselet Presentation + MCQ 
  • CIA TWO: Case Study Analysis 
  • CIA THREE: Group Presentation
  • End Semester Examination

 Learning Outcomes of the Course

 CIA ONE

 CIA TWO

 CIA THREE

 END SEMESTER EXAMINATION

 ATTENDANCE

 

Part A = CASELET + Part B = MCQ

 CASE STUDY ANALYSIS

 GROUP PRESENTATIONS

 Written Examination conducated for 3 hours

 As per university guidelines

CO 1: Explain basic terminologies and functionalities of E-Commerce.

 

 5

10

 

 20

 As per university norms

CO 2: Apply the principles, models and concepts of e-commerce for meeting the requirements of business.

 

 5

 20

 

 20

 As per university norms

CO 3: Develop e-business plans with electronic marketing strategies for e-business platforms.

 

 

 20

 10

 20

 As per university norms

 CO 4: Understand and embed suitable electronic payment systems for the websites.

 

 

 

 10

 20

 As per university norms

CO 5: Create and maintain simple websites for business.

 

 

 

 10

 20

 As per university norms

 

COM148 - PERSONAL TAX PLANNING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

 

The course provides an overview of Income-tax Law. The course intends to provide a basic understanding of various concepts under the taxation system in India. It familiarises students with the multiple heads of income, deductions under each head, deductions from gross total income and computation of Gross Total Income. The course provides basic knowledge on the calculation of the income of individuals and also gives an insight into the tax planning that arises to reduce tax liability.

Course Objectives

        To help students understand the concept of taxation and compute the total income of an individual taxpayer at the conceptual level.

        To enable students to compute the tax liability of an individual

        To familiarise students with different Income tax return forms and procedures for filing

Course Outcome

CO1: Recall concepts of assessee and income as defined under the Act

CO2: Compute income under each head as per the legal provisions

CO3: Recall the due dates for filing income tax returns and time limits for completion of assessments

CO4: Determine the deductions applicable for individuals and determine the amount of deduction.

CO5: Compute the tax liability of individuals

CO6: Design a tax planning mechanism to reduce the tax payable to the individual taxpayer

Unit-1
Teaching Hours:5
Unit- 1 Basics Concepts
 

Basic concepts: Assessment year, previous year, person, assessee, Income, charges on income, gross total income, capital and revenue receipts, and residential status.

Unit-2
Teaching Hours:10
Unit-2 Income from Salary and House Property
 

Brief note /provisions on various heads/sources of Income-Income from Salary - Definition; Characteristics of Salary Income; Deduction from Gross Salary u/s 16 – Computation of income from salary. Income from House property - Computation of Income from Let-Out House Property, Income from Self Occupied House Property.

Unit-3
Teaching Hours:10
Unit-3 Income from Business, Capital Gain and Other Sources
 

Business income, capital gains & income from other sources

Unit-4
Teaching Hours:7
Unit-4 Deductions from Gross Total Income
 

Permissible deductions –under Chapter VI-A -Claim of Deductions under section 80 for Individual Assesses- 80C, 80D,80DD,80DDB, 80E, 80G

Unit-5
Teaching Hours:8
Unit-5 Computation of tax liability
 

Computation of Tax liability for individuals – old and new regime, slab rates for different age groups, surcharge and cess rates.

Unit-6
Teaching Hours:5
Unit-6 Return of Income and Procedure for Filing
 

Procedure for filing Tax Returns, types of returns, Requirement of PAN, form 16 and 16A, ITR -1 and ITR- 2

Text Books And Reference Books:
  1. Income tax Law and practice (2023). Dr.Vinod K Singhania and Dr Monica Singhania. New Delhi: Taxman Publications.
Essential Reading / Recommended Reading

1.       Garg, G. A.(2023).Income tax. New Delhi: Kalyani Publications.

2.       Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications

3.       Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication

Evaluation Pattern

CIA I

CIA II

ESE

Attendance

Objective Type Test

(Covering Unit 1 only)

10%

Case Analysis

(Covering Units 2-3)

35%

Written Report Submission

(Covering Units 1-5)

50%

5%

COM149 - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

Course Outcome

CO1: Understand the various investment options available to investor.

CO2: Apply various techniques used by professionals for analyzing and valuing investment options.

CO3: Make a good investment plan.

CO4: Analyze past price movement of securities and predict future price movement.

CO5: Understand the trading strategies in both stock and derivatives segments of trading

Unit-1
Teaching Hours:7
Introduction to Investment
 

Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management

Unit-2
Teaching Hours:7
Capital Market in India
 

Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index

Unit-3
Teaching Hours:7
Trading in Secondary market
 

Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market

Unit-4
Teaching Hours:8
Fundamental Analysis
 

EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.

Unit-5
Teaching Hours:8
Technical Analysis
 

Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.

Unit-6
Teaching Hours:8
Derivatives market
 

Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments. 

Text Books And Reference Books:
  1. Punithavathy Pandian (2021). Security analysis and portfolio management Vikas publishing house Pvt Ltd.
Essential Reading / Recommended Reading
  1. Bhalla, V. (20188). Investment Management. New Delhi: Sultan Chand Publications
  2. John C Hull, (2018), Options, future & Other Derivatives, Pearson edition
  3. websites - bseindia.com; nseindia.com; moneycontrol.com etc.

Evaluation Pattern

 

Assessment Component

Description

Weightage

CIA I

Google class room  MCQs

One-hour duration. Units 1 and 2.

 

20%

CIA II

Group Assignment/Project

25%

CIA III

Online Exam - ESE

MCQ test based on Case study analysis - 

conducted online using google classroom 

50%

 

Attendance

5%

 

Total

100%

 

COM150 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Unit-5
Teaching Hours:12
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), 

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

Websites:

 

https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Essential Reading / Recommended Reading
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

Websites:

 

https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Evaluation Pattern

CIA-1  MCQ test, 25 Questions carrying one mark each using Google Forms

CIA -2 Mid-semester Exam, 50 marks ( 5 Questions carrying 10 marks each)

CIA-3  Group presentation and report submission, (10+15=25 marks)

COM151 - DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Course Outcome

CO1: Recall the concepts of Digital marketings

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Unit-1
Teaching Hours:12
Unit 1: Basics of Digital marketing
 

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing,

 

 

Unit-2
Teaching Hours:12
Unit 2: Search Engine Optimization (SEO) and Search Engine Marketing
 

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy,  Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Unit-3
Teaching Hours:7
Unit 3: Implementing and managing advertisement campaign through Google AdSense
 

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.

Unit-4
Teaching Hours:7
Unit 4: Social Media Marketing
 

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Face book Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Unit-5
Teaching Hours:7
Unit 5: Data driven decision making using analytics and insights
 

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance,  Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

Text Books And Reference Books:

Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page

Essential Reading / Recommended Reading

·         Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.

Evaluation Pattern

CIA I: OBJECTIVE TYPE TEST: The first CIA involves an MCQ test in the Google Classroom consisting of questions from the first two units. The exam duration will be of twenty minutes.

CIA II: CASE STUDY ASSIGNMENT: A case study will be assigned related to the topics covered in the second and third units of the syllabus.

CIA III: WRITTEN EXAMINATION 

CSC102-2 - DATA STRUCTURES (2023 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:150
Credits:4

Course Objectives/Course Description

 

The course is designed to develop skills to design and analyze simple linear and nonlinear data structures. It strengthens the ability to identify and apply the suitable data structure for the given real-world problem. It enables students to gain knowledge in practical applications of data structures.


Course Outcome

Unit-1
Teaching Hours:15
ARRAYS
 

Introduction to data structures- Abstract Data Type - Arrays – Introduction -Array Operations, Linear Search - Iterative Binary Search – Recursions - Recursive Binary Search. 

Lab Exercises:

1. Menu driven program for Inserting, deleting an element into one dimensional array

 

2. Menu driven program to implement linear search (sentinel) and binary search

Unit-2
Teaching Hours:15
LINKED LIST
 

ntroduction: Pointers - Using Dynamically Allocated Storage - Singly Linked Lists - Polynomials, Representing Polynomials as Singly Linked Lists - Circularly Linked Lists - Doubly Linked Lists.

Lab Exercises:

1. Menu driven program to implement singly linked list insertion.

 

2. Menu driven program to implement singly linked list deletion.

Unit-3
Teaching Hours:15
STACK & QUEUE
 

Introduction: Stack Operations using arrays and linked lists - Infix to Prefix - Queue Operations using array and linked list. 

Applications: Evaluation of Expressions, Evaluating Postfix Expressions, Infix to Postfix.

Lab Exercises:

1. Menu driven program to implement stack operations using an array and linked list

2. Menu driven program to implement queue operations using an array and linked list


Unit-4
Teaching Hours:15
TREES
 

Introduction - Binary Trees- Properties of Binary Trees - Binary Tree Representations - Binary Tree Traversals. 

Binary Search Trees: Introduction - Searching a Binary Search Tree - Inserting, Deleting an Element - Limitations of Binary Search Tree.

Lab Exercises:

 

1. Menu driven program for Binary Tree creation and Traversals

Unit-5
Teaching Hours:15
SORTING TECHNIQUES AND GRAPHS
 

Sorting: Bubble Sort – Selection Sort – Insertion Sort – Quick Sort.

Graphs: Introduction – Definitions and terminology – Graph representations – Depth First Search – Breadth First Search

Lab Exercises:

1. Menu driven program to implement bubble sort and Selection sort.

2. Menu driven program to implement Insertion sort 

3. Menu driven program to implement Quick sort.


Text Books And Reference Books:

[1] Yashwant Kanetkar, Data Structures through C, BPB Publication, 2nd edition, reprint 2016.

Essential Reading / Recommended Reading

[1] Horowitz Sahni Anderson-Freed, Fundamental of Data Structures in C, Universities Press, Reprint 2009. 

[2] Seymour Lipschultz: Data Structures, Schaum series TMH, 2010.

 

Web Resources:

https://www.programiz.com/dsa

 

https://in.coursera.org/specializations/data-structures-algorithms 

 

Evaluation Pattern

ESE 50%

CIA 50%

CSC103-2 - OPERATING SYSTEMS (2023 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:4
Max Marks:150
Credits:4

Course Objectives/Course Description

 

The objective of this course is to provide a comprehensive knowledge of operating system concepts, System structure, Process management, Deadlock, Memory management and File system along with the practical exposure by using C – Programming language for the working principles of operating system. 


Course Outcome

CO1: Understand the fundamental principles of operating system and system structure.

CO2: To evaluate the process scheduling, deadlock system and effective memory management.

CO3: To analyse the file structure, directory structure, allocation methods and system security.

CO4: Implement the Operating System concepts by using C ? Programming.

Unit-1
Teaching Hours:15
INTRODUCTION
 

Introduction - What Operating Systems - Computer-System Organization - Computer-System Architecture - Operating-System Operations - Resource Management - Security and Protection - Virtualization - Distributed Systems - Kernel Data Structures - Computing Environments - Free and Open -Source Operating Systems

OPERATING – SYSTEM STRUCTURES

Operating-System Services - User and Operating-System Interface - System Calls - System Services - Linkers and Loaders - Why Applications Are Operating-System Specific - Operating-System Design and Implementation - Operating-System Structure - Building and Booting an Operating System - Operating-System Debugging 

 

Lab Exercises:

 

  1. Basic system calls.

  2. Inter-process communication using pipes.

Unit-2
Teaching Hours:15
PROCESS MANAGEMENT
 

Process Concept - Process Scheduling - Operations on Processes – Inter process Communication - IPC in Shared-Memory Systems - IPC in Message-Passing Systems - Examples of IPC Systems - Communication in Client – Server Systems 





CPU SCHEDULING

Basic Concepts - Scheduling Criteria - Scheduling Algorithms - Thread Scheduling - Multi-Processor Scheduling - Real-Time CPU Scheduling - Operating-System Examples - Algorithm Evaluation 

Lab Exercises:

 

  1. First-Come, First-Served (FCFS) Scheduling

  2. Shortest-Job-Next (SJN) Scheduling

Unit-3
Teaching Hours:15
PROCESS SYNCHRONIZATION
 

Synchronization Tools: Background - The Critical-Section Problem - Peterson’s Solution - Hardware Support for Synchronization - Mutex Locks – Semaphores 

Deadlocks: System Model - Deadlock in Multithreaded Applications - Deadlock Characterization - Methods for Handling Deadlocks - Deadlock Prevention - Deadlock Avoidance - Deadlock Detection - Recovery from Deadlock

Lab Exercises:

 

  1. Priority Scheduling

  2. Shortest Remaining Time

 

Unit-4
Teaching Hours:15
MEMORY MANAGEMENT
 

Main memory: Background - Contiguous Memory Allocation - Paging - Structure of the Page Table - Swapping 

Virtual Memory: Background - Demand Paging - Copy-on-Write - Page Replacement -  Allocation of Frames – Thrashing - Memory Compression

Lab Exercises:

 

  1. Round Robin(RR) Scheduling

  2. Critical Section problem – Process synchronization

Unit-5
Teaching Hours:15
FILE SYSTEM AND SECURITY
 

File-System Interface: File Concept - Access Methods - Directory Structure 

File-System Implementation: File-System Structure - File-System Operations - Directory Implementation - Allocation Methods - Free-Space Management - Efficiency and Performance

Security: The Security Problem - Program Threats - System and Network Threats Cryptography as a Security Tool - User Authentication

 

  1. Memory Management

  2. File system

Text Books And Reference Books:

 

 

  1. Operating System Concepts, Silberschatz, P.B. Galvin and G. Gagne, Wiley India, New Delhi, 10th Edition, 2018. 

Essential Reading / Recommended Reading
  1. Operating system Internals and Design Principles, William Stallings, Prentice Hall, 7th Edition, 2017. 

  2. Modern Operating Systems, Andrew S. Tanenbaum and Herbert Bos, Pearson Education, 4th Edition, 2014.

  3. Operating Systems, H.M. Deitel, P. J. Deitel, D. R. Choffnes, Pearson Education, 

 

3rd Edition, 2007

Evaluation Pattern

ESE 50%

CIA 50%

DSC143 - DATA VISUALIZATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Pre Requisite: As a prerequisite the students should have the fundamental knowledge of Python programing

 

Course description: This course is designed to build the logical thinking ability and to provide hands-on experience in data visualization using Python with hands-on experience. The course provides the platform to explore various data visualization libraries and techniques used to analyze, and interpret data visually.

Course Objectives:

  1.  To provide understanding  about data visualization
  2.  To learn Python tools and libraries used for data visualization 
  3.  To gain practical knowledge about data visualization techniques

 

Course Outcome

CO1: Possess hands-on experience of visualization techniques using Python.

CO2: Ability to tell a compelling story by visualizing data.

CO3: Able to analyze and interpret the data using data visualization techniques.

Unit-1
Teaching Hours:15
Introduction to Data Visualization
 

Introduction: Definition- Need- Advantages-Applications- Data Visualization Process-Knowing your Data- Python as Visualization Tool-Visualization Libraries - Data Visualization techniques.

 

Unit-2
Teaching Hours:15
Basic and Specialized Visualization Techniques
 

Line Plot – Pie Charts-Histograms-Bar Charts -Box Plots- Scatter Plots – Swarm Plot - Pivot Table-Waffle Charts - Word Cloud – regression Plot- Heat Map - Maps with Markers- Geo Spatial Charts - Choropleth Maps

Visualization Libraries: Plotting with Matplotlib - Plotting with Seaborn 

 

Unit-3
Teaching Hours:15
Data Story Telling with Dashboards
 

Dashboarding Overview -Introduction to Plotly-Introduction to Dash-Make Dashboards Interactive -Understanding the Lab Environment.

Real world case studies using dashboard. 

 

Text Books And Reference Books:

1.      1. Igor Milovanovic, Giuseppe Vettigli and Dimitri Foures, Python Data Visualization Cookbook, Second-Edition, Packt Publishing Ltd., Bringham Mumbai, India 2018.

2.      2. Ossama Embarak, Data Analysis and Visualization Using Python, Apress, United States of America, 2018. 

Essential Reading / Recommended Reading

Wes McKinney, Python for Data Analysis, Orielly, United States of America,2013

Evaluation Pattern

CIA 50%

ESE 50%

ECO143 - DEMOCRACY AND ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies.  The course discusses how various socioeconomic factors act as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policymakers and practitioners and how it affects the overall objective of the state/economy through a trifocal analysis of the economy, society, and market keeping the central theme of ‘Democracy.’This course will introduce students to:

  • Growing crisis of wealth distribution and income inequality.
  •  Sectoral significance and state intervention in policy making.
  • Informal sector and labor market participation and rights.
  • Analyze corruption in emerging economies through various case studies.
  • Discuss the informal economy through concepts, theory, and measurement.

Course Outcome

CO1: Recognise the growing crisis of wealth and income inequality among the members of the economy.

CO2: Understand the economic crisis in different sectors and government interventions in practices.

CO3: Get familiar informal sector and labour market participation and rights.

CO4: Understand debates about transparency, competition and privatization and its relevance to corruption.

CO5: Investigate issues from various perspectives, such as, viewing challenges in economies through the lens of democracy.

Unit-1
Teaching Hours:10
Democracy, Democratization and Society
 

Theories of Democratization; Democratic and Undemocratic States; Measuring Democracy and Democratization; The Global Wave of Democratization; Causes and Dimensions of Democratization: The Political Economy of Democracy; Political Culture, Mass Beliefs and Value Change; Gender and Democratization; Social Capital and Civil Society; Social Movements and Contention in Democratization Processes: Role, impact on policy reforms and cultural change.

Unit-1
Teaching Hours:10
Democracy, Democratisation and Society
 

Theories of Democratisation; Democratic and Undemocratic States; Measuring Democracy and Democratisation; The Global Wave of Democratisation; Causes and Dimensions of Democratisation: The Political Economy of Democracy: Political Culture, Mass Beliefs, and Value Change; Gender and Democratisation; Social Capital and Civil Society; Social Movements and Contention in Democratisation Processes: Role, Impact on Policy Reforms and Cultural Change

Unit-2
Teaching Hours:8
Actors and Institutions
 

Conventional Citizen Participation;   Institutional Design in New Democracies; Gender and Democratization; A Decade of Democratic Decline and Stagnation.

Unit-2
Teaching Hours:8
Actors and Institutions
 

Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratisation; A Decade of Democratic Decline and Stagnation.

Unit-3
Teaching Hours:8
Democracy and Redistribution
 

A Theory of political transitions: Choice of the economic and political regime; Theoretical extensions: growth, trade, political institutions; Democracy and the public sector; the state, the treat of expropriation and the possibility of development: Social and economic wellbeing and policy reforms.

Unit-3
Teaching Hours:8
Democracy and Redistribution
 

A Theory of Political Transitions: Choice of Economic and Political Regime; Theoretical Extensions: Growth, Trade, Political Institutions; Democracy and the Public Sector; the State, the Threat of Expropriation and the Possibility of Development: Social and Economic Wellbeing and Policy Reforms

Unit-4
Teaching Hours:9
Democracy and Economic Growth and Development
 

A Marxian theory of democracy; The Importance of Social Class in Historical Comparative Perspective; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies.

Unit-4
Teaching Hours:10
Democracy and Economic Development
 

A Marxian Theory of Democracy; The Importance of Social Class in Historical Comparative Perspective; The Case Study of India; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies

Unit-5
Teaching Hours:10
Democracy and Economic Growth and Development Indian Experience
 

India’s Tryst with Destiny; Democracy, Inequality, and Public Reasoning; A case study on Gujarat experience of development: Approaches, impact, and outcome; Kerala experience of development: Approaches, impact, and outcome.

Unit-5
Teaching Hours:10
Democracy and Economic Development: Indian Experience
 

India's Tryst with Destiny; Democracy, Inequality and Public Reasoning, A Case Study on Gujarat's Experience of Development: Approaches, Impact and Outcome; Kerala's Experience of Development: Approaches, Impact and Outcome

Text Books And Reference Books:

Bhagwati, J. N., & Panagariya, A. (2012). India's Tryst with Destiny: Debunking Myths that Undermine Progress and Addressing New Challenges. HarperCollins Publishers.

Essential Reading / Recommended Reading

Boix, C. (2003). Democracy and Redistribution. Cambridge University Press.

Drèze, J., & Sen, A. (2015). An Uncertain Glory: India and Its Contradictions. Economics Books.

Evaluation Pattern

CIA 1: 20 marks

CIA 2: 20 Marks

CIA 3: 45 Marks

Attendance: 5 Marks

ECO146 - GENDER AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing.  The course also examines developmental outcomes from a gendered lens.

 

Course Outcome

CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives

CO2: To understand different gender inequality index

CO3: Critically evaluate ways by which women could be empowered with a focus on public policy

Unit-1
Teaching Hours:15
Introduction to Gender and Development
 

Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status

Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
 

Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI).

Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
 

Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming  - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.

Text Books And Reference Books:

1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford

2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing

3) Time use survey report 2019, Government of India

4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.

5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

Essential Reading / Recommended Reading

1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought

 

Evaluation Pattern

CIA 1 A and B for 30 marks

CIA 2 A and B  for 20 marks

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:4
food
 

Witches’ Loaves

O Henry

 

Unit-1
Teaching Hours:4
language
 

Presentation skills

Unit-2
Teaching Hours:6
Fashion
 

In the Height of Fashion-Henry Lawson

Unit-2
Teaching Hours:6
Language
 

Report writing

Unit-3
Teaching Hours:4
Management
 

The Story of Mumbai Dabbawalas- ShivaniPandita

 

Unit-3
Teaching Hours:4
Language
 

Resume Writing

Unit-4
Teaching Hours:3
Language
 

Interview skills and CV writing

Unit-4
Teaching Hours:3
Management
 

If

By Rudyard Kipling

Unit-5
Teaching Hours:4
History
 

Who were the Shudras?

By Dr Ambedkar

 

 

Unit-5
Teaching Hours:4
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
History
 

Dhauli

By JayantaMahapatra

Unit-7
Teaching Hours:4
language
 

email writing

Unit-7
Teaching Hours:4
Social Media
 

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Unit-8
Teaching Hours:2
Social Media
 

Truth in the time of Social Media' by Girish Balachandran

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

teacher manual and worksheets that teachers would provide. Listening skills worksheets.

Evaluation Pattern

CIA1- 20

MSE-50

CIA3- 20

ESE- 50

EST150 - GENDER AND POPULAR CULTURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description 

Gender is accepted as a discourse which is constantly produced, performed and sustained by multiple narratives. Hegemonic ideologies are thus mapped onto the body and played out through continuous reinforcements. Popular Culture plays a significant role in perpetuating gender stereotypes, images of ideal bodies and normative forms of gender expression by way of legitimising what is “popular”, therefore acceptable. An interdisciplinary course in Gender and Popular Culture provides critical insights into who and what defines the popular on the one hand, while also underlining how Popular Culture itself becomes a resistant counter-narrative to hegemonic master narratives.

Course Objectives:

  • Define Popular Culture and outline its significance in Gender Studies with a historical overview

  • Underline the impact of performative elements of popular culture on the body, thereby on gender performativity

  • Help students recognize how hegemonic ideologies are narrativised through language, the gaze, and  structural elements of the text/ media

  • Enable close inter-textual readings of gender in multiple popular culture narratives including fiction, oral and performance narratives, visual media such as film, television, advertisements and social media

  • Recognize Popular Culture as a counter-narrative and highlight elements of resistance through language, form and narrative technique

Course Outcome

CO 1: Enumerate ways in which popular culture impacts construction and performance of gender

CO 2: Identify elements in Popular Culture which normalize gender stereotypes and normative gender expression

CO 3: Map out significant counter-narratives of Gender which have emerged through Pop Culture in response to normative constructions of masculinity, femininity and queer

Unit-1
Teaching Hours:15
Gender and Popular Culture: Archetypes and Stereotypes
 

Introduction to concepts of body, sex and gender, gender performativity, elements and forms of popular culture, hegemony, ideology, representation and performativity, historical overview of gender in popular culture

Unit-1
Teaching Hours:15
Texts
 

Readings from Amar Chitra Katha, Fairy Tales and select advertisements from Indian media including matrimonial ads

Visual Texts: Episodes from Seinfeld, Friends and Big Bang Theory, Kabir Singh, Rocky aur Rani ki Prem Kahani

Unit-1
Teaching Hours:15
Framework
 

Introduction: Media, Gender and Popular Culture in India

Dani Cavallaro: “Why the Body?”

Unit-2
Teaching Hours:15
Framework
 

Judith Lorber, “Night to His Day: the social construction of gender”

Laura Mulvey, “Visual Pleasure and Narrative Cinema”

Unit-2
Teaching Hours:15
Embodying Masculinities and Femininities
 

Concepts, theories and texts related to embodiment, language of the body, the gaze, body image, fetishism, voyeurism

Unit-2
Teaching Hours:15
Texts
 

Psycho (visual text)

Snowflower and the Secret Fan (popular fiction)

RRR (visual text)

Select popular online games - Street Fighter VI, Metroid, and Red Dead Revolver

Unit-3
Teaching Hours:45
Texts
 

Kari (Graphic Novel)

Frozen, Tangled, Doctor G, Dangal and Barbie (visual texts)

Guest Lecture on women in the music industry

Note: Contemporary Texts will be selected and taken to class to address immediate contexts under discussion/ representation in popular culture apart from the ones prescribed

Unit-3
Teaching Hours:45
Framework
 

Alexander Doty: excerpts from Making Things Perfectly Queer: Interpreting Mass Culture

Susan Bordo, “Beauty (Re)Discovers the Male Body” 

Angela McRobbie “Post-Feminism and Popular Culture”  

Unit-3
Teaching Hours:45
Subverting the ?Popular?
 

Elements and forms of subversion in popular culture 

 

Text Books And Reference Books:

Baker, B. (2015). Contemporary masculinities in fiction, film and television. London: Bloomsbury.

Benshoff, H. M. , & Griffin, S. (2006). Queer images: A history of Gay and Lesbian film in America. Oxford and Lanham, MD: Rowman and Littlefield Publishers, Inc.

Beynon, J. (2001). Masculinities and culture. Buckingham: Open University Press.

Bourdieu, P. (2001). Masculine domination. Cambridge: Polity Press.

Brown, J. A. (2011). Dangerous curves: Action heroines, gender, fetishism, and popular culture. Jackson, MS: University Press of Mississippi.

Bruzzi, S. (2013). Men's cinema: Masculinity and Mise-en-Scene in Hollywood. Edinburgh: Edinburgh University Press.

Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. London: Routledge.

Butter, M. , Keller, P. , & Wendt, S. (Eds.). (2001). Arnold Schwarzenegger – Interdisciplinary perspectives on body and image. Heidelberg: Universitätsverlag Winter.

Cohan, S. , & Hark, I. R. (Eds.). (1993). Screening the male: Exploring masculinities in Hollywood cinema. London: Routledge.

Connell, R. W. (1995). Masculinities. Berkeley, CA: University of California Press.

Creed, B. (1993). The Monstrous-Feminine: Film, feminism, psychoanalysis. London and New York, NY: Routledge.

Grosz, E. , & Probyn, E. (Eds.). (1995). Sexy bodies: The strange carnalities of feminism. London: Routledge.

Hooks, B. (2003). We real cool: Black men and masculinity. New York, NY: Taylor & Francis.

Hopkins, S. (2002). Girl heroes: The new force in popular culture. Sydney: Pluto Press.

Inness, S. A. (1999). Tough girls: Women warriors and wonder women in popular culture. Philadelphia, PA: University of Pennsylvania Press.

Essential Reading / Recommended Reading

Baker, B. (2015). Contemporary masculinities in fiction, film and television. London: Bloomsbury.

Benshoff, H. M. , & Griffin, S. (2006). Queer images: A history of Gay and Lesbian film in America. Oxford and Lanham, MD: Rowman and Littlefield Publishers, Inc.

Beynon, J. (2001). Masculinities and culture. Buckingham: Open University Press.

Bourdieu, P. (2001). Masculine domination. Cambridge: Polity Press.

Brown, J. A. (2011). Dangerous curves: Action heroines, gender, fetishism, and popular culture. Jackson, MS: University Press of Mississippi.

Bruzzi, S. (2013). Men's cinema: Masculinity and Mise-en-Scene in Hollywood. Edinburgh: Edinburgh University Press.

Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. London: Routledge.

Butter, M. , Keller, P. , & Wendt, S. (Eds.). (2001). Arnold Schwarzenegger – Interdisciplinary perspectives on body and image. Heidelberg: Universitätsverlag Winter.

Cohan, S. , & Hark, I. R. (Eds.). (1993). Screening the male: Exploring masculinities in Hollywood cinema. London: Routledge.

Connell, R. W. (1995). Masculinities. Berkeley, CA: University of California Press.

Creed, B. (1993). The Monstrous-Feminine: Film, feminism, psychoanalysis. London and New York, NY: Routledge.

Grosz, E. , & Probyn, E. (Eds.). (1995). Sexy bodies: The strange carnalities of feminism. London: Routledge.

Hooks, B. (2003). We real cool: Black men and masculinity. New York, NY: Taylor & Francis.

Hopkins, S. (2002). Girl heroes: The new force in popular culture. Sydney: Pluto Press.

Inness, S. A. (1999). Tough girls: Women warriors and wonder women in popular culture. Philadelphia, PA: University of Pennsylvania Press.

Inness, S. A. (Ed.). (2004). Action chicks: New images of tough women in popular culture. New York, NY: Palgrave Macmillan.

Jeffords, S. (1994). Hard bodies: Hollywood masculinity in the Reagan era. New Brunswick, NJ: Rutgers University Press.

Robinson, S. (2000). Marked men: White masculinity in crisis. New York City, NY: Colombia University Press.

Yarrow, A. (2018). 90s bitch: Media, culture and the failed promise of gender equality. New York, NY: Harper Perennial.

Evaluation Pattern

Examination and Assessment

Continuous Internal Assessment (CIA)

CIA I - 20 Marks

 Class presentations on gender and popular culture

CIA III - 20 Marks

Class Exhibition on Gender and Popular Culture

Individual project on close reading of gender expression/ performance in a contemporary popular culture narrative 

 CIAs are indicative in nature. Assignments may vary slightly based on student aptitude and emerging trends in the discourse of Popular Culture  

Mid Semester Examination CIA II: 2 Hours

Section A: Short Notes (4 out of 6 questions - 4x5=20)

Section B: Essay Questions (2 out of 3 questions - 2x10 marks = 20)

Section C: Creative interpretation of a popular culture narrative (1 out of 2 questions - 1x10=10) 

 Total: 50 Marks

 End Semester Examination

Individual project submission on close reading of gender expression/ performance in a contemporary popular culture narrative 

Total: 50 Marks

EST152 - SKILLS FOR PROFESSIONAL DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course aspires to enable and equip learners with skills to develop, perform and exhibit professional skills and competencies in a formal setup of an organization. The course intends to make the ,earners familiar with situations that they may come across in a workspace and the skills to deal with them for professional success.

 

Course Outcome

CO1: Understand and analyse the importance of professional skills

CO2: Exhibit / Analyse and Correspond in professional environments

CO3: Demonstrate adequate professional skills to better career advancement and growth

Unit-1
Teaching Hours:20
Professional Etiquette
 

Writing for Employment, Communication with Letters, E-mail and Memos, Clear Writing, Developing Reports and Proposals, Office Etiquette and manners, principles of work behaviour, Planning and Attending Meetings, Multicultural Etiquette, Professional Work ethics, Developing Interpersonal Skills, Dealing with Office politics, Planning and Managing careers

Unit-2
Teaching Hours:10
Managing Communication
 

Importance of Communication, Understanding Verbal Communication, Informal Communication, Modes of Communication, Understanding and planning Communication (Why, who, how?), Making formal presentations, Listening Skills

Unit-3
Teaching Hours:15
Problem Solving, Decision Making & Lateral Thinking
 

Identifying, Defining and finding solutions to problems, Critical Thinking, Group Discussions for Decision Making, Group Dynamics, Building teams, Leading Teams, Team roles and processes, Lateral Thinking

Text Books And Reference Books:

01· DuPont Kay, M. (2004). Business Etiquette & Professionalism.  Crisp Publications      

02. Butterfiled, Jeff. (2014). Soft Skills for Everyone. Cengage Learning India Private Limited.

03. Adair, John. (1986). Effective Teambuilding. Rupa paperback

04. Sloane, Paul. (2017). The  Leader’s Guide to Lateral Thinking Skills, Kogan Page

 

Essential Reading / Recommended Reading

01. Bock, Laszlo.(2016). Work rules. John Murray.

02. Richardson, Tim. (2015). The Responsible Leader. Kogan Page.

03. Murray, Kevin. (20120. The Language of Leaders. Kogan Page.

 

Evaluation Pattern

CIA 1 -20

CIA 2 - 20

Final Submission - 50

Students will be given assignments periodically and these assignments will be task based and activity oriented.

Based on the discussions / inputs given in the class, studenst will have to perform / produce / create / analyse / situations, materials, portfolios, research artcicles, case studies etc depending on the contents of the syllabus

Students will be given scores based on the quality of their performance, content, timely submissions, and quality of work submitted or produced.

EST154 - LITERATURE FROM THE NORTHEAST (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The Northeast has been a region lying in the peripheries of the mainstream for years. Along with politics and economy, literature from this region also has been marginalized. This course will introduce to the students, an array of literature from North-East India. It intends to create exposure and in-depth understanding of the societies of Assam, Nagaland, Manipur, Mizoram, Tripura, Meghalaya, Arunachal Pradesh, and Sikkim, through literature.

CO1: Students will gain exposure about literature from the North-East.

CO2: Students will understand and appreciate cultural differences that exists between NE India and other regions.

CO3: Students will gain knowledge on writings and culture of various regions of NE India.

Course Outcome

CO1: Students will have gained exposure and knowledge about literature from the NE.

CO2: Students will look at cultural differences with a more holistic and broadened approach.

CO3: Students will have acquired knowledge and exposure about culture from various region of NE India.

Unit-1
Teaching Hours:5
Introduction
 

1.     Tilottoma Misra: Literary Traditions in North East India: Shrinking Frontiers

2.     Vivek Menezes: Why is Writing from the North East often ignored by mainland Indian literary culture?  

Unit-2
Teaching Hours:10
Novella
 

1.     Chetan Raj Shrestha: The King’s Harvest

Unit-3
Teaching Hours:10
Poetry
 

1.     Guru T Ladakhi: Jhunkyang: The Last Dream

2.     Saratchand Thiyam: Sister

3.     Chandrakanta Murasingh: Oh, Poor Hachukrai

4.     Robin Nganom: My Invented Land

5.     Kynpham Sing Nongkynrih: When the Prime Minister Visits Shillong
the Bamboos Watch in Silence

Unit-4
Teaching Hours:20
Short story
 

1.     Janice Pariat: Laitlum

2.     Indra Goswami: Sanskar

3.     Temsula Ao: The Curfew Man

4.     Mamang Dai: The Strange Case of Kalen, the Hunter

5.     Parshu Dahal: The Lama Who Never Was

Text Books And Reference Books:

1.     Tilottoma Misra: Literary Traditions in North East India: Shrinking Frontiers

2.     Vivek Menezes: Why is Writing from the North East often ignored by mainland Indian literary culture?  

1.     Chetan Raj Shrestha: The King’s Harvest

1.     Guru T Ladakhi: Jhunkyang: The Last Dream

2.     Saratchand Thiyam: Sister

3.     Chandrakanta Murasingh: Oh, Poor Hachukrai

4.     Robin Nganom: My Invented Land

5.     Kynpham Sing Nongkynrih: When the Prime Minister Visits Shillong
the Bamboos Watch in Silence

1.     Janice Pariat: Laitlum

2.     Indra Goswami: Sanskar

3.     Temsula Ao: The Curfew Man

4.     Mamang Dai: The Strange Case of Kalen, the Hunter

Parshu Dahal: The Lama Who Never Was

Essential Reading / Recommended Reading

·       Baishya, Amit. Contemporary Literature from Northeast India: Deathworlds, Terror and Survival. Routledge, 2019

·       Chowdhury, Payel Dutta. Folktales from India’s Northeast. Heritage Publishers, 2020

·       Shrestha, Cgetan Raj. The King’s Harvest: Two Novellas. Aleph Book Company, New Delhi, 2013

·       Misra, Tilottoma (ed.). The Oxford Anthology of Writings from North-East India (Volume I and II). Oxford University Press, 2010

·       Ngangom, Robin S and Kynpham S Nongkynrih (ed.). Dancing Earth. Penguin Books, 2009

·       Ngangom, Robin S. The Desire of Roots. Red River, 2019

·       Zama, Margaret Ch. (ed.). Emerging Literatures from North-East India: The Dynamics of Culture, Society and Identity. Sage, 2013

·       Islam, Baharul K M. Literatures from the Northeast India: Beyond the Centre-Periphery Debate. Routledge India, 2022.

Evaluation Pattern

CIA I: 20 marks

  1. Classroom participation through maintaining reflective journals
  2. Essays based on the texts

3.     Presentation

 

CIA II: 20 marks

1.     Written test

2.     Perspective assessment through GD

 

End Semester Submission: 50 marks

Video Presentation of Case Study based on the CO.

 

 

EST155 - FORENSIC LINGUISTICS THROUGH CASE STUDIES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course attempts to showcase the potential of language in aiding judicial proceedings and crime investigations through case studies. This course introduces Forensic Linguistics by providing definitions, overview, and methods of analysis through close reading and analysis of the case studies.

 

CO1 – To create an understanding of how the knowledge of linguistics can be applied to crime investigations, jurisdictions, and law enforcement.

 

 

CO2 –To generate informed discussions on language sciences concerning interdisciplinary studies. 

Course Outcome

CO1: Students will be able to understand the potential of language in the preview of law, crime, and investigation.

CO2: Students will be able to understand the role of an expert in forensic linguistics.

CO3: Students will be able to identify the different types of linguistic data used as evidence.

Unit-1
Teaching Hours:6
Introduction to Forensic Linguistics & phonetics
 

This unit will provide an introduction to forensic linguistics and phonetics.

Unit-1
Teaching Hours:6
An Overview of Forensic LInguistics
 

This unit will discuss the emergence of forensic linguistics and phonetics.

Unit-1
Teaching Hours:6
Methods and Test Materials
 

The data and methods that are used in the process of linguistic and phonetic analysis are discussed.

Unit-1
Teaching Hours:6
Branches of Forensic Linguistics
 

This unit provides a detailed list and description of various branches of forensic linguistics and forensic phonetics

Unit-2
Teaching Hours:16
Earnest Miranda
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-2
Teaching Hours:16
The Lindberg Kidnapping
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-2
Teaching Hours:16
Derek Bentley
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-2
Teaching Hours:16
Paul Prinzivalli
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-3
Teaching Hours:16
Unabomber
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-3
Teaching Hours:16
The Yorkshire Ripper
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-3
Teaching Hours:16
Kurt Cobain suicide letters
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-3
Teaching Hours:16
Timothy John Evans
 

A case study in detail. (background, people involved, data, analysis of data, approaches, and findings)

Unit-4
Teaching Hours:7
Language Crime
 

This unit discusses various language-related crimes from real-life scenarios.

Unit-4
Teaching Hours:7
Language and Law
 

This unit explores the interrelatedness between Law and Language.

Unit-4
Teaching Hours:7
Discourse Analysis
 

This unit will focus on the examination and analysis of written and spoken language in a forensic linguistic context.

Text Books And Reference Books:

Baldwin, J., & French, P. (1990). Forensic phonetics. Pinter.

Coulthard, M., & Johnson, A. (2017). An introduction to forensic linguistics : language in evidence. Routledge.

Olsson, J. (2008). Forensic Linguistics. Bloomsbury Publishing.

Essential Reading / Recommended Reading

 Behrens, S. J., & Parker, J. A. (2010). Language in the Real World. Routledge.

Hollien, H. (2001). Forensic speaker identification. Apuk.

Hollien, H. (2013). The Acoustics of Crime. Springer Science & Business Media.

 

 

Evaluation Pattern

 

 CIA I

In-class or take-home assignments (20 marks)

 

CIA II

Case study and analysis (500-700 words write-up/presentation) (20 marks)

 

CIA – III

Group projecton discourse analysis (50 marks)

 

LAW142 - RIGHT TO INFORMATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

There is no gainsaying the fact that knowledge is the paramount source of empowerment and empowerment enriches democracy. The attributes of democracy, viz. the government- of, by and for the people, can be realized successfully if the people are well informed and participate in decision making.

To achieve this goal, the Parliament has enacted the Right to Information Act, 2005, and the same has conferred, the most invaluable right to be informed, on the people. Hailed widely as a vaccine against corruption and a multi-vitamin for nourishment of democracy, law relating to Right to Information has become an indispensable weapon for the citizens.

Course Outcome

CO1: To comprehensively understand the legal framework regarding the Right to Information in India.

CO2: To contextualise Right to Information in the broader realm of public law along with allied concepts such as open governance, rule of law, accountability, transparency etc.

Unit-1
Teaching Hours:9
Introduction
 

Historical background; Shift in attitudes- secrecy, privilege, open government; Citizens’ right to know; Campaign for freedom of information; Constitutional Provisions; Technological revolution – Information technology

Unit-2
Teaching Hours:9
Legal Framework
 

Right to information Act. 2005  –  Overview – Objectives and reasons – Scope of the Act and Overall Scheme of the Act – What concerned citizens will want to know – Definitions

Unit-3
Teaching Hours:9
OBLIGATIONS OF PUBLIC AUTHORITIES
 

Right to information; Obligations of public authorities; Public information officers; Request for information; Disposal of request

Unit-4
Teaching Hours:9
RIGHT TO INFORMATION ? EXEMPTIONS
 

Grounds for rejection to access in certain cases; Severability; Third party information; Statutory exemptions

Unit-5
Teaching Hours:9
INFORMATION COMMISSIONS
 

Constitution of Central Information Commission; State information commission; Powers and functions of commission; Appeal and Penalties; Freedom of information in commercial disputes; Right to Privacy v Right to information

Text Books And Reference Books:
  1. Sudhir NaibThe Right to Information Act 2005: A Handbook (1st edition ed. 2011).
Essential Reading / Recommended Reading
  1. N. V. Paranjape, Right To Information Law In India (First Edition ed. 2014).
Evaluation Pattern

As per University norms

LAW146 - LAW AND PRACTICE OF INTELLECTUAL PROPERTY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description:

A clear understudying of the intellectual property system has, therefore, become a necessity for all those associated with creative and innovative endeavor from policy makers, business executives to educators as well as artists and inventors themselves. This course seeks to provide a foundation for students to understand the enormous potential and power of IP and regulatory framework in India. The major objectives of the course are to(i) To understand the niceties and complexities of the global intellectual property system and the challenges it poses to India in terms of compliance to global standards of IP protection (ii) To identify IP as an effective policy tool for national, economic, social and cultural development, especially through the use of limitations and exceptions to monopoly rights and (iii) To equip students with the knowledge of the procedural and substantive IP system in India. 

 

Course Objectives:

To identify the conventional and non-conventional forms of intellectual property rights and to understand the basic differences between them. 

To comprehend the theoretical underpinnings of intellectual property rights protection. 

To understand the international instruments related to intellectual property rights protection. 

To equip students with the knowledge of the procedural and substantive IP system in India. 

To identify the limitations and exceptions to these monopoly rights.

Course Outcome

CO1: Identify the different forms of intellectual property and describe the importance of protection of IP.

CO2: Understand the essential requirements of IP protection, duration, rights conferred and remedies provided.

CO3: Apply the principles of IP protection to legal problems correctly.

CO4: Analyze the issues related to infringement of IP.

CO5: Draft legal instruments pertaining to registration and transfer of IP.

Unit-1
Teaching Hours:6
INTRODUCTION
 

Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP

Unit-2
Teaching Hours:10
COPYRIGHT
 

Copyright basics, Neighboring rights and digital copyright,

Protection and remedies for infringement

Unit-3
Teaching Hours:10
PATENTS
 

Patents – evolution, Criteria for Patentability, rights of patentee and application for international patent under PCT

Unit-4
Teaching Hours:8
TRADEMARKS
 

Trademark, service mark, registration, renewal and enforcement, passing off, Geographical indications

Unit-5
Teaching Hours:6
TRADE SECRETS
 

Trade secrets, common law protection , TRIPS obligation

Unit-6
Teaching Hours:5
OTHER IPRS
 

Industrial designs, Plant varieties, rights of indigenous people, Biological diversity

Text Books And Reference Books:

Intellectual Property Rights: Text and Cases by Anil Kumar, Vandana

Year of Publication: 2019

Publisher: Pearson Education India

 

Cases and Materials on Intellectual Property by William Cornish, David Llewelyn, and Tanya Aplin

Year of Publication: 2019

Publisher: Sweet & Maxwell

 

Intellectual Property: Patents, Copyrights, Trademarks & Allied Rights by N.S. Gopalakrishnan

Year of Publication: 2019

Publisher: Eastern Book Company

 

Intellectual Property: Text and Essential Cases by Tanya Aplin, Jennifer Davis

Year of Publication: 2018

Publisher: Oxford University Press

Essential Reading / Recommended Reading

Global Intellectual Property Law by Graham Dutfield 

Year of Publication: 2021

Publisher: Edward Elgar Publishing

 

Intellectual Property Law: Text, Cases, and Materials by Tanya Aplin, Jennifer Davis, and Simon Kiddle

Year of Publication: 2020

Publisher: Oxford University Press

 

Intellectual Property: A Very Short Introduction by Siva Vaidhyanathan

Year of Publication: 2017

Publisher: Oxford University Press

 

Intellectual Property Rights and Innovation in the Fourth Industrial Revolution by Carlos M. Correa

Year of Publication: 2020

Publisher: Cambridge University Press

 

Intellectual Property Rights: Legal and Economic Challenges for Development by Mario Cimoli, Giovanni Dosi, and Keith E. Maskus

Year of Publication: 2014

Publisher: Oxford University Press

 

The Oxford Handbook of Intellectual Property Law by Rochelle C. Dreyfuss and Justine Pila

Year of Publication: 2020

Publisher: Oxford University Press

Evaluation Pattern

CIA I - 20% 

CIA II - Mid Semester Examination - 50% 

CIA III - 20%

LAW148 - LEGAL DIMENSIONS OF MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

 

21st century is certainly an age of advertisements and consequent consumerism. Advertisements have occupied a large chunk of the daily lives of people, and are considered to be the major crowd-pullers for any marketing manager. Virtually, everything under the sky-- from pin to parenthood-- is within the grip of a marketing technique namely advertisements. However, with this shift in marketing strategy, complications in industry have also raised manifold. Many a time, the seemingly simple situations land up in legal disputes of vast ramifications. Hence, this Course is designed to address the various legal aspects that may arise out of marketing strategies pursued by managers. Issues pertaining to contracts, product liability, competition practices are dealt with, and legal aspects of marketing of various products and services are discussed.

Course Objective of this course are –

1.    To give an understanding on the concept of Marketing vis-à-vis constitutional law

2.To explain requirement of contract law in marketing

3.To give an overview of law relating to protection Consumer and product liability

4.To familiarize students with law relating competition in marketing

 

5.    To acquaint students with various laws for the prohibition and regulation of advertisement of products and services

Course Outcome

CO1: Explain general concept of marketing and also constitutional foundation of the same

CO2 : Describe existing contractual requirements in marketing

CO3: Assess the nature of law relating to consumer and product liability

CO4: Evaluate the concerns of competition law relating to marketing

CO5: Analyze the laws which permits advertisements of certain products and services

Unit-1
Teaching Hours:3
Unit 1
 

Introduction

 

Marketing's brush with law; expanding role of marketing managers; Freedom to advertise – Constitutional framework

Unit-2
Teaching Hours:3
Unit 2
 

Contracts

 

 Fundamental Principles of Contract – Offer, acceptance, Consideration, Free Consent, Capacity of the parties. Specific Contracts - Dealership agreements; Principal and agency relationship; Legal requirements

Unit-3
Teaching Hours:3
Unit 3
 

 

Consumer and Product Liability

Unit-4
Teaching Hours:3
Unit 4
 

Legal Aspects of Competition

 

Introduction; Anti-competitive agreements; Abuse of dominant position under Competition Law

Unit-5
Teaching Hours:3
Unit 5
 

Other marketing Issues

 

Role of ASCI, Products and services banned from advertisements, Regulation of advertisement of Professions

Text Books And Reference Books:

PRINCIPLESOF MARKETING, by Kotler, Philip

 

Indian Constitutional Law by J.N.Pandey

Facets of Media Law by Madhavi Goradia Diwan

Indian Contract act by Avtar Sing

 

Consumer Protection Act, by Avtar Sing

Competition law in India: Policy, Issue and development

Essential Reading / Recommended Reading

Competition law in India: Policy, Issue and development

Evaluation Pattern
Evaluation Pattern
 

Assessment outline

CIA I- MCQ Quiz

CIA II: Research Paper

CIA III: Final Examination

100 Marks

25 Marks

25 Marks

50 Marks

LAW150C - CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.

This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.  

Course Outcome

CO1: The students will be able to understand the meaning and origin of Corporate Social Responsibility (CSR) and human rights and establish the linkage between the two.

CO2: The students will be able to understand the legal regime of CSR in India and its impact on protection of human rights.

CO3: The students will be able to analyze the CSR initiatives in India and the International commitments thereof, with special reference to the role played by the UN.

CO4: The students will be able to evaluate the strengths and weaknesses of the CSR initiatives in terms of promotion of Human rights, in India as well as globally.

CO5: The students will be able to suggest the various ways and methods to eliminate the lacunas or at least improve the CSR initiatives for better protection of human rights in India and globally as well.

Unit-1
Teaching Hours:9
INTRODUCTION
 

Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR

Unit-2
Teaching Hours:9
INDIA AND OTHER COUNTRIES
 

CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights

Unit-3
Teaching Hours:9
INTERNATIONAL LEGAL REGIME
 

United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights

Unit-4
Teaching Hours:9
CONTEMPORARY POSITION
 

Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally

Unit-5
Teaching Hours:9
RECOMMENDATIONS
 

Suggestions to improve upon the weaknesses of the CSR for the protection of human rights

Text Books And Reference Books:

1.     Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee

2.     Who’s Responsible for Corporate Social Responsibility? By Christine Bader 

3.     Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac

4.     Social-Impact Efforts That Create Real Value by George Serafeim

5.     Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin BuhmannLynn Roseberry and Mette Morsing

6.     Corporate Social Responsibility in India by Sanjay Kr. Agarwal

7.     Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan

8.     Universal Declaration of Human Rights, 1948

9.     Constitution of India, 1950

10.  Companies Act (Including all recent amendments)

Essential Reading / Recommended Reading

1.     Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee

2.     Who’s Responsible for Corporate Social Responsibility? By Christine Bader

3.     Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac

4.     Social-Impact Efforts That Create Real Value by George Serafeim

5.     Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin BuhmannLynn Roseberry and Mette Morsing

6.     Corporate Social Responsibility in India by Sanjay Kr. Agarwal

7.     Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan

8.     Universal Declaration of Human Rights, 1948

9.     Constitution of India, 1950

10.  Companies Act (Including all recent amendments)

Evaluation Pattern

CIA I - 25%

CIA II - 25%

CIA III -50%

MAT122-2 - MATHEMATICS-IIB (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims to introduce students to the world of Discrete Mathematics. It includes topics like Matrices, Counting Principles, and Number theory. They gain a historical perspective of the development of modern discrete mathematics and the application of the same in the field of Computer Science.

Course Objectives​: This course will help the learner to

COBJ1.   Be proficient in the topics on matrices.

COBJ2.   Be familiar with counting principles.

COBJ3.  Understand elementary concepts in number theory.

 

Course Outcome

CO1: Understand different types of matrices and operations among matrices.

CO2: Use permutations, combinations, and binomial coefficients for solving appropriate problems.

CO3: Effectively express the elementary concepts and results of Number theory.

Unit-1
Teaching Hours:20
Matrix Theory
 

Recapitulation of fundamentals of matrix algebra – Symmetric and skew-symmetric – Hermitian and skew Hermitian matrices – Idempotent, Nilpotent, Orthogonal, Unitary matrices and their properties – Rank of a matrix – Normal form – Finding the inverse of a matrix by elementary transformation – System of linear equations and consistency - Characteristic equations – Eigenvalues, Eigen vectors and properties Cayley Hamilton theorem and its use in finding inverse and powers of a matrix.

Unit-2
Teaching Hours:10
Counting
 

The Basics of Counting - The Pigeonhole Principle - Permutations and Combinations - Binomial Coefficients and Identities.

Unit-3
Teaching Hours:15
Number Theory
 

Divisibility and Modular Arithmetic, Integer representations, primes and greatest common divisors, solving congruences and its applications.

Text Books And Reference Books:

1.   B. S. Vatssa, Theory of Matrices, 3rd ed., New Delhi: New Age International Publishers., 2009.

2.  K. H. Rosen, Discrete Mathematics and its Applications, 7th ed., McGraw – Hill, 2012.

Essential Reading / Recommended Reading

1. R.P. Grimaldi and B.V. Ramana, Discrete and Combinatorial Mathematics, An applied introduction, 5th ed., Pearson Education, 2007.

2. D. S. Chandrasekharaiah, Discrete Mathematical Structures, 4th ed., India: PRISM Book Pvt. Ltd., 2012

3. J. P. Tremblay and R. Manohar, Discrete Mathematical Structures with Application to Computer Science, Reprint, India: Tata McGraw Hill Education, 2008.

Evaluation Pattern

Evaluation Pattern:

 

The component-wise evaluation pattern is given below:

Component 

Mode of Assessment 

Parameters 

Points

CIA I

MCQ,

Written Assignment,

Reference Work, etc.

Mastery of core concepts

Problem-solving skills.

10

CIA II (MSE)

Mid-Semester Examination

Basic, conceptual, and analytical knowledge of the subject 

25

CIA III

Written Assignment and problem-solving test.

Problem-solving skills and analytical knowledge of the subject.

10

ESE

End-Semester Examination

Basic, conceptual, and analytical knowledge of the subject

50

Attendance

Attendance

Regularity and Punctuality

5

MAT142 - APPLIED ARITHMETICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

COURSE DESCRIPTION: The quantitative aptitude occupies a very important place in any business school entrance examination. This course aims at imparting the knowledge required to apply arithmetic skills with a specific focus on solving mathematics problems for competitive examination and provides a well-knitted path to success. This knowledge acquisition will help the students to overcome the hurdles of competitive examinations like CAT, MAT, XAT, JMET, GMAT, SWAT, etc.

COURSE OBJECTIVES: This course will help the learner to

 COBJ 1:Critically evaluate various real life situations by resorting to analysis of key issues and factors.

COBJ 2: Demonstrate various principles/skills involved in solving mathematical problems and thereby reducing the time taken for performing job functions.

Course Outcome

CO1: Work with fractions and decimals

CO2: Perform arithmetic operations with percentage

CO3: Solve problems involving ratio and proportion and related problems

CO4: Skillfully evaluate and identify the solutions to problems under commercial arithmetic

Unit-1
Teaching Hours:15
Percentage, Averages and Progressions
 

Level of Knowledge-Focus: Basic and analytical

HCF and LCM: Factors – Multiples – HCF – LCM – Product of two numbers – Difference between HCF and LCM.

Fraction: Fractional part of a number – To find the fraction related to Balance amount,

Percentage: Expressing a given quantity as a Percentage of Another given quantity – Converting a percentage into decimal – converting a decimal into a percentage – Effect of percentage change on any quantity – Rate change and change in quantity available for fixed expenditure,

Average: Average of different groups – Addition or removal of items and change in average – replacement of some of the items.

Unit-2
Teaching Hours:15
Ratios and Proportions
 

Level of Knowledge-Focus: Basic and analytical

Ratio and Proportions: Properties of Ratio – Dividing a given number in the given ratio – comparison of ratios – useful results on proportion – continued proportion – relation among the quantities more than two – direct proportion and indirect proportion,

Time and work: Basic concepts – examples,

Pipes and Cistern: Basic concepts – examples,

Time and Distance: Definition – Average speed – distance covered is the same, different – stoppage time per hour for a train – time taken with two different modes of transport

Unit-3
Teaching Hours:15
Commercial Arithmetic
 

Level of Knowledge-Focus: Basic and analytical

Simple interest: Definition – Effect of change of P, R and T on simple interest – amount – amount becomes N times the principal – Repayment of debt in equal installments – Rate and Time are numerically equal.

Compound Interest: Basic Formula - conversion period – to find the principal/time/rate – difference between compound interest and simple interest – equal annual installments to pay the debt amount – growth – depreciation.

Text Books And Reference Books:
  1.  A. Guha, Quantitative Aptitude for competitive examinations, 4th ed., New Delhi, India: Tata Mc-Graw Hill, 2010
Essential Reading / Recommended Reading
  1. K. Dinesh, Quantitative Aptitude, 3rd ed., New Delhi: Pearson Education India, 2008.

     

  2. M. Muneer, How to prepare for CAT.: 3rd ed., New Delhi, India: Tata Mc Graw Hill Education, 2007. 
Evaluation Pattern

This course is completely depending upon the CIAs, which will be evaluated through

assignments and tests/examinations. The component-wise evaluation pattern is given below

 

Component Mode of Assessment Parameters Points
CIA I Test and written
assignment
Basic, conceptual, and
analytical knowledge
of the subject
10
CIA II Test and written
assignment
Applications of core
concepts and
Problem solving skills
10
CIA III Comprehensive
Examination
Comprehensive knowledge
of the subject and
Problem solving skills.
25
Attendance Attendance Regularity and Punctuality 5

 

PHY141B - RENEWABLE ENERGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course Renewable energy deals with the importance of sustainable and environmentaaly friendly energy source. It gives a glimpse about various types of

reneawble enery and its importance. The course also highlight the recent develoments in the sustainable energy.

 

Course Outcome

CO1: Students will develop a comprehensive understanding of the significance of sustainable and environmentally friendly energy sources in addressing global energy needs.

CO2: Gain knowledge about various types of renewable energy sources, including solar, wind, hydro, and geothermal, and comprehend their respective technologies and applications.

CO3: Acquire a fundamental understanding of emerging energy research techniques.

Unit-1
Teaching Hours:15
Solar Energy, Wind and Ocean Energy
 

Review of energy resources, solar energy estimation of intensity of terrestrial radiation, solar radiation on inclined plane surface, estimation of monthly average, daily total radiation and diffused radiation on horizontal surface, solar collectors. Origin of winds, Major applications of wind power, Wind turbine, Energy available in wind- power extraction- Wind turbine operation and power versus wind speed characteristics, Ocean Thermal Energy-OTEC.

 

Unit-2
Teaching Hours:15
Biomass and geo-thermal energy
 

Biomass resources-Biomass conversion Technologies. Urban waste to energy conversion. Biomass gasification. Biomass to Ethanol production. Biogas from waste Biomass. Biogas plants and operational parameters-Constant pressure and constant volume type Biogas plantsComparison. Origin and distribution of Geothermal energy. Types of Geothermal resources. Hydro-thermal resources-dry steam system-wet steam system Environmental aspects.

 

Unit-3
Teaching Hours:15
Fuel Cells
 

Fuel cell- Classification of fuel cells – Phosphoric acid Fuel cell(PAFC), Alkaline Fuel Cell(AFC) –Solid polymer Fuel cell(SPFC) Molten carbonate Fuel cell(MCFC) Solid oxide Fuel cell (SOFC)( Qualitative only) efficiency of a fuel cell Chemical polarization- resistance polarization- concentration polarization- Fuel cell power plant hydrogen energy- production- Batteries-storage conversion to energy sources and safety issues 

Text Books And Reference Books:

[1] B. H. Khan: Non-conventional energy resources, Tata Mc Graw-Hill, 2006.

 

Essential Reading / Recommended Reading

[1] Rai G. D.: Non-conventional energy sources, Khanna Pub., 4 Edn, 2000.

[2] Rao S. and B. B. Parulekar: Energy Technology, Non-Conventional, Renewable and Conventional, Khanna Publications, 3 edn., 1999.

[3] Gupta B. R., Generation of electrical energy, Eurasia Publishing house, 1998.

Evaluation Pattern

Evaluation is based on CIA-I, CIA-2 and CIA-3.

Weightage of CIA-1 -20 marks

Weightage of CIA-2 -20 marks

Weightage of CIA-3 -50 marks

Weightage of attendance -10 marks

Total equivalent weightage- 100 marks

CIA 1 and CIA 2 will be based on multiple choice Question/Assignments/Written test.

CIA-3 will be through presentation/ written test.

POL141 - DEMOCRACY AND ETHICAL VALUES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course has been conceptualized to introduce and discuss the moral foundations of democracy in principle, and democratic institutions, in particular. The students are initiated to various types of moral discourses in political philosophy. Further, this course looks at the development of democracy, in the global as well as the national realm. Democracy as an ideal gets fructified in the form of a government, which in turn is based on the principles of justice, freedom, equality, and fraternity. Ethics acts as the premise on which a successful democracy rests.

Course Outcome

CO1: By the end of the course the learner should be able to: Demonstrate civic and political consciousness

CO2: To have a dedicated and empathetic band of students who would act as agents of change in society.

Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
 
  1. Democracy
    1. Conceptual development of Democracy
    2. Principles of Democracy: Freedom, Equality and Fraternity
  2. Ethics
    1. Concept of Values, Morals and Ethics
  3. Democracy vis-a-vis Ethics
    1. Government by Consent
    2. Constitutional Government and Rule of Law
    3. Democracy and Human Rights
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
 
  1. Democracy
    1. Conceptual development of Democracy
    2. Principles of Democracy: Freedom, Equality and Fraternity
  2. Ethics
    1. Concept of Values, Morals and Ethics
  3. Democracy vis-a-vis Ethics
    1. Government by Consent
    2. Constitutional Government and Rule of Law
    3. Democracy and Human Rights
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
 
  1. Western Thought
    1. Duty Ethic
    2. Utilitarianism
  2. Indian Thought                                                                  

a.     Hindu Tradition: Dharma and Karma, Purusharthas

b.     Buddhist Tradition: Four Noble Truths and Eight-fold Path

c.     Indian syncretic traditions-Ashoka, Kabir and Akbar

Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
 
  1. Western Thought
    1. Duty Ethic
    2. Utilitarianism
  2. Indian Thought                                                                  

a.     Hindu Tradition: Dharma and Karma, Purusharthas

b.     Buddhist Tradition: Four Noble Truths and Eight-fold Path

c.     Indian syncretic traditions-Ashoka, Kabir and Akbar

Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
 
  1. Institutional
    1. Free and fair elections
    2. Ethical Code of Conduct for Politicians
    3. Character record of members of the legislature
    4. Ethical use of majority in parliament
    5. Avoidance of ‘floor crossing’ and defection
    6. Alliance of political parties to form brittle governments
    7. Independence of judiciary and media
    8. Safeguard national history and avoid distortion
    9. Political neutrality in educational institutions.
    10. Judicious allocation of central funds to states
    11. Freedom of Press
  2. Citizen Centric
    1. Free speech and Expression
    2. Right to dissent
    3. Preventive detention and Sedition 
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
 
  1. Institutional
    1. Free and fair elections
    2. Ethical Code of Conduct for Politicians
    3. Character record of members of the legislature
    4. Ethical use of majority in parliament
    5. Avoidance of ‘floor crossing’ and defection
    6. Alliance of political parties to form brittle governments
    7. Independence of judiciary and media
    8. Safeguard national history and avoid distortion
    9. Political neutrality in educational institutions.
    10. Judicious allocation of central funds to states
    11. Freedom of Press
  2. Citizen Centric
    1. Free speech and Expression
    2. Right to dissent
    3. Preventive detention and Sedition 
Text Books And Reference Books:
  1. Christiano, Thomas, ed., Philosophy and Democracy, Oxford: Oxford University Press, 2002.
  2. Dewey, John, “Philosophy and Democracy” [1919] and “The Ethics of Democracy” [1888] in The Political Writings, ed. D. Morris, I. Shapiro, Indianapolis: Hackett, 1993.
  3. Finnis, John. Fundamentals of Ethics. Oxford: Clarendon Press, 1983.
  4. Gandhi, M. K. An Autobiography or The Story of My Experiments with Truth. Ahmedabad: Navajivan Mudranalaya, 1927.
  5. Granville, Austin, The Indian Constitution: Cornerstone of a Nation. New Delhi: Oxford University Press, 2000.
  6. Jain, Subhash, The Constitution of India: Select Issues and Perceptions. New Delhi: Taxmann, 2000.
  7. Walzer, Michael, “Philosophy and Democracy”, Political Theory, Vol.9, No.3, 1981, 379-399.
Essential Reading / Recommended Reading

 

  1. Locke, John, Second Treatise on Civil Government, (1690), ed. C. B. MacPherson, Indianapolis, IN: Hackett, 1980.
  2. Kant, Immanuel. Foundations of the Metaphysics of Morals. trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1959.
  3. Kant, Immanuel, Critique of Practical Reason, trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1956.
  4. Machiavelli, The Prince [1513], ed. Q. Skinner, Cambridge, Cambridge University Press, 1988.
  5. Plato, The Republic, revised/trans. by Desmond Lee, Harmondsworth, UK: Penguin Books, 1974.
  6. Rawls, John, Political Liberalism, New York: Columbia University Press, 1996
  1. Sandel, Michael (ed.), Justice—A Reader, Oxford University Press, 2007.
  2. Singer, Peter, Democracy and Disobedience, Oxford: Oxford University Press, 1973.

 

Evaluation Pattern

CIA 1-25

CIA 2-25

CIA 3-50

POL144 - INDIA AND THE WORLD (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This is a survey course on India and its engagement with the World .

Objective of this course is to introduce analytical and empirical aspects on the genesis,

evolution and practice of India’s foreign policy. Students will study key relations and

important themes in India’s Policy on various global issues to understand the changing

positions and development of India’s role as a global player.

Course Outcome

CO1: At the end of this course students will be able to Demonstrate a basic understanding of the trajectory of Indian foreign policy identifying important changes and factors responsible for the change.

CO2: Identify the key issues in Indian foreign policy and India?s national interests.

CO3: Understand and appreciate India?s relations with major powers, role in global governance, India?s regional polices and Nuclear issues.

Unit-1
Teaching Hours:15
Introduction
 
  • Foreign Policy: Meaning, Making of FP, National Interest
  • Determinants of Indian Foreign Policy: Domestic and External
  • Principles, Objectives and Evolution of India’s Foreign Policy
Unit-2
Teaching Hours:15
Key Foreign Relations
 
  • India’s Neighborhood Policy
  • India’s Relations with US
  • Indian’s Relations with Russia
  • India Relations with China
Unit-3
Teaching Hours:15
Key Issues
 
  • Look(Act) East Policy
  • India and Global Governance
  • India’s Nuclear Posture
  • India’s emergence as a Global Power
Text Books And Reference Books:
  • S. Ganguly and M. Pardesi, (2009) ‘Explaining Sixty Years of India’s Foreign Policy’, in India Review, Vol. 8 (1), pp. 4–19.
  • J. Bandhopadhyaya, (1970) The Making Of India’s Foreign Policy, New Delhi:Allied Publishers.
  •  S. D.Muni, (2003) ‘Problem Areas in India’s Neighbourhood Policy’, in South Asian Survey,Vol. 10 (2), pp. 185-196.
  •  V. Sood, (2009) ‘India and regional security interests’, in Alyssa Ayres and C. Raja Mohan(eds), Power realignments in Asia: China, India, and the United States, New Delhi: Sage.
  •  H. Pant, (2011) ‘India’s Relations with China’, in D. Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp. 233-242.
  • GulshanSachdeva (2011), India’s relations with Russia, in in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge 
  • David Scott (2011), India’s relations with the USA, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
  •  David Scott (2011), India’s relations with Pakistan, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
  • PoorviChitalkar and David M. Malone (2015), “India and Global Governance”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
  • Manu Bhagavan (2015), “India and the United Nations- or Things Fall Apart”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Essential Reading / Recommended Reading
  • C. Rajamohan, (2013) ‘Changing Global Order: India’s Perspective’, in A. Tellis and S. Mirski (eds.), Crux of Asia: China, India, and the Emerging Global Order, Carnegie Endowment for International Peace: Washington.
  • Chris Ogden (2011), “India and nuclear weapons” in David Scott (ed.), Handbook of India’s International Relations, London: Routledge 
  • Ashley J.Tellis (2003), Toward a ‘Force-in-Being’: The Logic, Structure, and Utility of India’s Emerging Nuclear Posture, in SumitGanguly (ed.) India as an Emerging Power, London: FRANK CASS PUBLISHERS, pp. 58-103 
  • Ch. Ogden, (2011) ‘International ‘Aspirations’ of a Rising Power’, in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp.3-31

 

Evaluation Pattern

CIA 1-25 marks

CIA 2-25 marks

CIA 3-50 marks

PSY144 - BASICS OF CONSUMER BEHAVIOUR (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a marketing elective in the second semester. It is a three-credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of the consumer behavior study in various other areas of marketing

Course Outcome

1: Explain the scope and current trends in Consumer Psychology

2: Understand the application of consumer behavior knowledge and consumer decision making model

3: Evaluate the concepts related to consumer behaviour and the factors that influence consumer behavior

Unit-1
Teaching Hours:15
Unit 1
 

Definition, Significance, 

Applying consumer behaviour knowledge, Consumer decision-making model

 

Unit-2
Teaching Hours:15
Unit 2
 

Market segmentation, bases of market segmentation, 

Product positioning and repositioning

 

Unit-3
Teaching Hours:15
Unit 3
 

Personality and self-concept, Motivation

Information processing, Learning in understanding consumer behaviour

Influence of groups and social media, online consumer behaviour

 

Text Books And Reference Books:

Loudon, D. L., & Della, B. A. J. (2010). Consumer behavior: Concepts and applications. McGraw-Hill.

Essential Reading / Recommended Reading

Blackwell,Roger D. (2000). Consumer Behavior / By Roger D.Blackwell - New Delhi: Cengage Learning, - 784p

Evaluation Pattern

 

Total Credits: 03

Total Teaching Hours: 45

Attendance marks will be added as per the attendance policy

SN

CIA Details

Marks Details

1

CIA I

20

2

CIA II

20

3

CIA III

50

PSY157 - SCIENCE OF WELLBEING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life. 

Course Outcome

CO1: Explain the concept of well-being and its components

CO2: Analyze the role of happiness and emotions in enhancing well-being using relevant theories

CO3: Apply various concepts of well-being on the life experiences of students

Unit-1
Teaching Hours:10
Well-being
 

Well-being - components of well-being: subjective happiness and life satisfaction

Unit-1
Teaching Hours:10
Well-being - components of well-being
 

subjective happiness and life satisfaction

Unit-2
Teaching Hours:10
Happiness & Emotion
 

Happiness - Definition, Significance Misconceptions, types and interventions  Emotion - types, emotion regulation

Unit-2
Teaching Hours:10
Happiness
 

Definition, Significance Misconceptions, types and interventions Emotion - types, emotion regulation

Unit-3
Teaching Hours:10
Mindfulness- components
 

Mindfulness- components: gratitude, forgiveness, kindness-compassion

Unit-3
Teaching Hours:25
Mindfulness components
 

Gratitude, forgiveness, kindness-compassion

Text Books And Reference Books:

·       Carr, A. (2004). Positive Psychology. New York: Routldge.

·       Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.

·       Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.

·       Ivtzan, I. & Lomas, T.(Ed.) (2016) Mindfulness in Positive Psychology. New York: Routldge.

·       Kabat-Zinn, J. (2012). Mindfulness for beginners: reclaiming the present moment—and your life. Boulder, CO, Sounds True.

·       Linley, P. A., & Joseph, S. (Eds.). (2004). Positive psychology in practice. John Wiley & Sons, Inc.. https://doi.org/10.10 02/9780470939338

 

·       Maddux, J. E. (2018). Subjective Wellbeing and Life Satisfaction. New York: Routldge.

 

Essential Reading / Recommended Reading

.

Evaluation Pattern

 

 

CIA1

CIA2

CIA3

Class attendance & Participation

20 marks

20 marks

50 marks

10

SOC141 - WOMEN'S ISSUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims at enabling the student to study and understand the problems and issues relating to women in Indian society in the context of wider social forces. This course will sensitize students on the issues of subjugation of and oppression prevalent against women in Indian society and enhance their understanding of the various social problems that women face in the society.

Course objectives :

●        To introduce the students to social issues relating to women

●        To explore gender relations from an interdisciplinary perspective 

Course Outcome

Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
 
  1. Conceptualization of a social problem                                         
  2. Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
  3.  Understanding Gender and subjugation of gender.
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
 
  1. Conceptualization of a social problem                                         
  2. Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
  3.  Understanding Gender and subjugation of gender.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
 
  1. Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
  2. Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
 
  1. Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
  2. Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
 
  1. Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
  2. Missing Millions- Skewed sex ratio, son preference
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
 
  1. Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
  2. Missing Millions- Skewed sex ratio, son preference
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
 
  1. Women and Health : Reproductive health
  2. Aging and women
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
 
  1. Women and Health : Reproductive health
  2. Aging and women
Text Books And Reference Books:

Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.

Beteille, A. (1990). Race, Caste and Gender. Man, 25(3), 489–504. https://doi.org/10.2307/2803715

John, Mary E. (2008). Women’s Studies in India: A Reader. New Delhi:Penguin Books.

Krishnaraj, M. (2007). Understanding Violence against Women. Economic and Political Weekly, 42(44), 90–91. http://www.jstor.org/stable/40276750

Kotiswaran, P. (2008). Born Unto Brothels: Toward a Legal Ethnography of Sex Work in an Indian Red-Light Area. Law & Social Inquiry, 33(3), 579–629. http://www.jstor.org/stable/20108776

KUMAR, A. K. S. (2013). The Neglect of Health, Women and Justice. Economic and Political Weekly, 48(23), 25–27. http://www.jstor.org/stable/23527205

 

Karkal, M. (1999). Ageing and Women in India. Economic and Political Weekly, 34(44), WS54–WS56. http://www.jstor.org/stable/4408566

 

Merton, R and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.

 

Essential Reading / Recommended Reading

Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.

Evaluation Pattern

Internal Assessment:

CIA 1  10 marks (conducted out of 20 )- Class Presentations

CIA 2 10 marks (conducted out of 20 )- Article Review

CIA 3 25 marks (conducted out of 50 ) - Prferably an exam

Attendance 5 marks 

 

STA101-2 - PROBABILITY DISTRIBUTIONS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

The aim of this course is to impart knowledge on the fundamental principles of random variables and their generation functions. Additionally, it provides a succinct overview of commonly used probability distributions and their practical applications.

Course Outcome

CO1: Exhibit an understanding of random variables and their associated functions.

CO2: Calculate expectations for both random variable functions and generating functions.

CO3: Demonstrate proficiency in using a variety of discrete and continuous probability distributions

Unit-1
Teaching Hours:10
Random variables
 

Definition - Discrete and continuous random variables - Probability Mass function and Probability density function - Distribution function and its properties - Two-dimension random variables: Discrete and continuous type - Joint Density function - Marginal and conditional Probability Mass function and Probability Density function - independence of variables with illustration.

Unit-2
Teaching Hours:10
Mathematical Expectation and Generating functions
 

 

 

Expectation of single and bivariate random variables and its properties - Conditional expectations - Moments and Cumulants - Moment Generating Function - Cumulant Generating Function and Characteristic Function - Uniqueness theorem (without proof) along with applications.

Unit-3
Teaching Hours:15
Discrete Probability distributions
 

 

Discrete distributions: Uniform - Bernoulli - Binomial - Poisson - geometric - negative binomial - Hypergeometric distributions along with their properties - limiting/approximation cases and applications (without proofs).

Unit-4
Teaching Hours:15
Continuous Probability distributions
 

 

Continuous distributions: Uniform - Normal - Exponential - Cauchy - Beta - Gamma distributions along with their properties - limiting/approximation cases and applications (Without proofs).

 

Unit-5
Teaching Hours:10
Limiting Theorems
 

Chebyshev’s inequality - Week Law of Large numbers - Strong Law of Large numbers and their applications - Central Limit Theorem for i.i.d variates and its application - De-Moivre Laplace theorem.

Text Books And Reference Books:

 

  1. Gupta S.C and Kapoor V.K, Fundamentals of Mathematical Statistics, 12th edition, Sultan Chand & Sons, New Delhi, 2020.

  2. Mukhopadhyay P, Mathematical Statistics, Books and Allied (P) Ltd, Kolkata, 2015.

Essential Reading / Recommended Reading

 

  1. Rohatgi V.K and Saleh E, An Introduction to Probability and Statistics, 3rd edition, John Wiley & Sons Inc., New Jersey, 2015.

Evaluation Pattern

Evaluation Pattern : CIA :50%  ESE:50%

STA102-2 - R PROGRAMMING (2023 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

This course is used to provide an introduction to R, statistical language and an environment that provides more flexible graph capabilities than other popular statistical packages. The course also covers the basics of R for statistical computation, exploratory analysis, and modelling.

Course Outcome

CO1: Demonstrate data handling using statistical tool R

CO2: Perform graphical representation of data using R

CO3: Demonstrate the usage of R for an introductory statistics

Unit-1
Teaching Hours:9
Introduction
 

Introduction and preliminaries - The R environment - R and statistics - R commands - Data permanency and removing objects - Simple manipulations - Numbers and Vectors - Objects- modes and attributes - Ordered and unordered Factors - Arrays and Matrices.

Unit-2
Teaching Hours:9
Lists and Data Frames
 

Constructing and modifying lists - Making Data frames - attach( ) and detach( ) - Working with data frame - Reading data from files using read.table( ) - scan( ) - Grouping - Conditional execution: if statements - Repetitive execution: for loops - repeat and while loops - Functions.

Unit-3
Teaching Hours:9
Data Exploration for Univariate and Bivariate Dat
 

Univariate Data - Handling categorical data and numerical data using R - Bivariate Data -Handling bivariate categorical data using R - Categorical vs. Numerical - Numerical vs. Numerical.

Unit-4
Teaching Hours:9
Data Exploration for Multivariate Data
 

Multivariate Data - Storing multivariate data in R data frames - Accessing and manipulating data in R data frames - view multivariate data - apply( ) family functions - apply( ) - sapply( ) - lapply( ) - tapply( ) - dplyr package - select( ) - filter( ) - arrange( ) - rename( ) - mutate( ) - group_by( ) - %>%, summarize( ).

Unit-5
Teaching Hours:9
Data Visualization and Correlation
 

lattice package in R - 1D, 2D, 3D plots using lattice - ggplot2 package in R- 1D, 2D, 3D plots using ggplot2 - Pearson correlation - Spearman rank correlation.

Unit-5
Teaching Hours:9
LAB Exercises (30 hrs)
 
  1. Demonstrate variables and functions in R
  2. Creating vectors and matrices and associated operations in R
  3. Logical and arithmetic operations in R
  4. Illustration of control structures: if, else, for
  5. Illustration of control structures: while, repeat, break, next and ifelse
  6. Visualization of univariate data
  7. Visualization of numerical variables in R using ‘base R’, ‘ggplot2’ and ‘lattice 3D’ packages
  8. Contingency tables and visualization of categorical variables using ‘base R’, ‘ggplot2’ and ‘lattice 3D’  packages
  9. Construction  of probability plots and quantile plots in R
Text Books And Reference Books:
  1. W. N. Venables, D. M. Smith, An Introduction to R, R Core Team, version 4.0.3, 2020. 
  2. John Verzani, Using R for Introductory Statistics, 2nd Edition, CRC Press, Taylor & Francis Group, 2018. 
Essential Reading / Recommended Reading
  1. Seema Acharya, Data Analytics Using R, CRC Press, Taylor & Francis Group, 2018.
  2. Michael Lavine, Introduction to Statistical Thought, Orange Grove Books, 2013.
  3. J. D. Long and Paul Teetor, R Cookbook, 2nd Edition,O’Reilly Media Inc., 2019. 

 

Evaluation Pattern
  • CIA:50% 
  • ESE:50%

STA141 - ELEMENTS OF STATISTICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course offers a fundamental grasp of statistical concepts and their practical applications. It covers the meaning, scope, and significance of statistics, and measures of central tendency. The curriculum includes dispersion measures, correlation, regression analysis, index numbers, and data presentation techniques. Students develop crucial skills in statistical analysis, critical thinking, and data interpretation through theory and practice.

Course Outcome

CO1: Demonstrate a deep understanding of the foundational concepts and significance of statistics.

CO2: Apply measures of central tendency and dispersion, correlation and regression accurately for effective data analysis

CO3: Construct and interpret index numbers, demonstrating practical skills in real-world scenarios.

Unit-1
Teaching Hours:15
Fundamentals of Statistics and Descriptive Statistics
 

Meaning, definition, significance, scope, and limitations of Statistics, Measurement of central tendency – mean, median, quartile, mode, geometric mean, and harmonic mean. Absolute and relative measures of dispersion (range, standard deviation, and variance) with simple Applications.

 

Unit-2
Teaching Hours:15
Correlation and Regression Analysis:
 

Correlation meaning, definition, type and degree of correlation, methods of correlation, regression analysis meaning uses the difference between correlation and regression, linear regression equation, calculation of the coefficient of regression.

 

Unit-3
Teaching Hours:15
Index Numbers and Data Presentation:
 

Index number meaning characterizes importance and use. Construction of index number, cost of living index, fishers ideal index number. Diagrammatic and graphical presentation of data.

Text Books And Reference Books:

Gupta S.C and Kapoor V.K, Fundamentals of Mathematical Statistics, 12th edition, Sultan Chand & Sons, New Delhi, 2020.

 

Essential Reading / Recommended Reading

[1] P., Mukhopadhyay, Mathematical Statistics, Books and Allied (P) Ltd, Kolkata, 2018.

[2] R.E. Walpole, R.H. Myers and S.L Myers, Probability and Statistics for Engineers and Scientists, Pearson, New Delhi, 2017.

          [3] D.C. Montgomery and G.C. Runger, Applied Statistics and Probability for Engineers, 7th Edition, Wiley India, New Delhi, 2018.

          [4] B.L Agarwal, Basic Statistics, 6th Edition, New Age International (P) Limited       Publishers, 2018.

Evaluation Pattern

CIA :50% 

ESE:50%

SW141 - INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This is the foundational paper that introduces students to the profession of Social Work.  It includes the philosophical and ideological  foundations of the profession. It highlights how social work has come to be called a profession. In this paper, all the fields in which social work can be practiced are introduced, and the methods of social work

 

 

  1. To help students understand the social work profession, its history and evolution.
  2. To understand the philosophy, values and principles of professional social work.
  3. To understand the basics of various methods of social work.
  4. To understand the fields of social work practice.

Course Outcome

1: Demonstrate proficiency in understanding social work and related concepts.

2: Discuss the philosophy, values, principles and skills of professional social work.

3: Demonstrate proficiency in understanding the methods of social work.

Unit-1
Teaching Hours:15
Introduction to Social Work:
 

Social work: Definition, Concept, Objectives, Similarities and dissimilarities of Concepts related to Social Work, Social Service, Social Welfare. Philosophy of Social Work, Values of Social Work, Principles of Social Work, Goals and Scope. History of Social Work in the West and in India

 

 

Unit-2
Teaching Hours:15
Introduction to the Methods of Social Work
 

Case Work, Group Work, Community Organization, Social Work Research, Social Welfare Administration, and Social Action


 

Unit-3
Teaching Hours:15
Fields of Social Work
 

Fieldsof Social Work. Code of ethics. Skill Lab: Active Listening. Negotiation. Preparation and Planning. Understanding self through a SWOT. Presentation

 


 

Text Books And Reference Books:

Batra, N. (2004). Dynamics of social work in India. New Delhi: Raj Publishing.

House, B. (2006). Values & ethics in social work: An introduction. London: Routledge publication.

Bhattacharya, S. (2004). Social work: An integrated approach. New Delhi: Deep & Deep Publications.

Chris, L. C. (2000). Social work ethics: Politics, principles and practice. Exeter: Learning Matters.

Crawford, K. (2004). Social work and human development: Transforming social work practice.  Exeter: Learning Matters.

Desai, M. (2004). Methodology of progressive social work education. Jaipur: Rawat.

            Publication.

Desai, M. (2004). Ideologies and social work: Historical and contemporary analyses. Jaipur: Rawat. Publication.

Horner, N. (2006). What is social work? Context and perspectives. London: Routledge     publication.

National Association of Social Workers (2000). Policy statements 2000-2003, Social work          speaks. National Association of Social Workers Policy Statements 2000-      2003. New        York: Palgrave Macmillan.

Payne, M. (2007). What is professional social work? Jaipur:Rawat Publications.

381Pease, B. (1999).Transforming social work practice: Postmodern critical perspectives polity press. Jaipur: Rawat Publications.

Morales, A. (2004). Social work.  Boston: Pearson Education.

Timms, N. (1970).Social work. London: Routledge publishers.

World Bank (2005). Putting social development to work for the poor: An OED review of world bank activities. New York: World Bank.

 

 

 

Essential Reading / Recommended Reading

Banks, S. (1995). Ethics and values in social work. Hound Mills: MacMillan Publishers.

Gore, M.S. (1965). Social work education. New Delhi: Asia Publishing House.

Shaw, I., & Lishman,  J.  (1990). Evaluation and social work practice. London: Sage publishers.

Singh R.R. (1985).Fieldwork in social work education (ed). New Delhi: Concept Publishers.

Stroup, H.H. (1960). Social work education – An introduction to the field. New Delhi:      Eurasia Publishing.

Wadia, A. & Hormasji, N. (1968). History and philosophy of social work in India (2nd ed).          Bombay: Allied publishers

Evaluation Pattern
CIA 1  10 marks (conducted out of 20 )
 
CIA 2 10 marks (conducted out of 20 )
 
CIA 3 25 marks (conducted out of 50 )

THE144 - ACTING FOR MEDIA (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This programme is designed for Students who want to explore various acting career opportunities in Media. The course includes practice-based training blended with a challenging range of acting practice possibilities in different Media platforms. A wide range of production and performance prospects enhances the scope of this programme. The course is grounded in basic acting training methods constructed with theatre techniques and applied in different visual media contexts like Stage/ Film/TV/New Media and other Communicative visual contexts. It encompasses different interactive and participatory sessions for cultivating body, voice, and mind through creativity.  

 

Additionally, the programme provides insights into personality makeovers through costume, make-up, and styling and prepares you for auditions and building your actors' portfolio. 

Objectives:

 

  • To introduce the concept of Acting for Media.

  • To provide an overview of the different media and its various components.

  • To provide practical training and exercises to help to gain hands-on experience in Acting for Media.

  • To equip learners with a solid foundation in Acting for Media.

Course Outcome

CO1: To understand the concept of Acting for Media and its importance.

CO2: To articulate a comprehensive understanding of the media and its various components.

CO3: Apply practical skills and techniques to create compelling performances for media.

CO4: Develop a greater appreciation for the art of Acting for Media.

CO5: Exhibit the learning experiences through practical, creative work.

Unit-1
Teaching Hours:5
Learning to Act
 

Everyone can Act- Developing acting skills through relaxation, movements, improvisation, space exploration and empowering self through evaluation and challenges.

Unit-2
Teaching Hours:8
Acting for Theatre.
 

 

Actor preparation and training: Improvisation, role, character, scene and creative body movement, Yoga, Kalari, modern dance movements.

Unit-3
Teaching Hours:12
Acting in front of the Camera.
 

 

Introduction to film acting, Actor-creator, Visual life and language, scene work for the camera and acting techniques. Art of auditioning, projection and intonation of character. The Inner Discipline of Camera Acting, Four Types of Outer Action, Blocking for the Camera.

Unit-4
Teaching Hours:10
Acting for TV and other digital media.
 

 

Introduction to TV/Media, developing skills for the Media, Specific scene work and evaluation. Anchoring and media presentation skills, Dialogue and speech, and voice culture. Other skills –Sight reading, accents and dialects, safe voice practice, Dubbing for the roles and animation, Rhythm and movement skills.

Unit-5
Teaching Hours:5
Personality makeover: through costume, make-up and styling.
 

 

It is understanding the basic makeover through make-up and costume. Body language involves gestures, mannerisms, and other bodily signs—transforming oneself into a star.

Unit-6
Teaching Hours:5
Acting as a profession.
 

 

Preparing for Audition, Actors' workbook, Actors' portfolio.

Text Books And Reference Books:
  1. Konstantin Stanislavsky - An actor prepares-Routledge (1989)
  2. Cathy Haase - Acting for Film-Allworth Press (2003)
Essential Reading / Recommended Reading
  1.  Janet Wilcox - Mastering Monologues and Acting Sides_ How to Audition Successfully for Both Traditional and New Media-Skyhorse Publishing (2011)
  2. Benedetti, Jean_Stanislavsky, Konstantin - An actor's work on a role-Routledge (2010)
  3.  John Sudol - Acting Face to Face 2_ Emotional Alignment_ _ How to Create Genuine Emotion For TV and Film (2015)
Evaluation Pattern

Evaluation CIAs: 

Assignments, including television commercials, films, voiceover work, scene work/reels/standup comedy/camera work/writing/portfolio

Evaluation ESE :

 

The end Semester Examination will create a different media presentation and submit a portfolio.